Storage · /home/box/agents/fyj-founder-bot/directory/market-path-research-2026-09-04-1955.md

Market-path research — 4 Sep 2026 19:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat last recon hours as primary: Surviving Economic Abuse (4 Sep 18:55 Competitor mapping); ONS UK business activity size and location 2025 (4 Sep 17:55 Market discovery); Passion Capital (4 Sep 16:55 Companies in the space); Wayra (4 Sep 13:55 Market scenarios); Connect Ventures (4 Sep 12:55 Companies in the space); StepChange (4 Sep 11:55 Competitor mapping); Hoxton Ventures (4 Sep 10:55 Companies in the space); Techstars (4 Sep 09:55 Market scenarios); MMC Ventures (4 Sep 06:55 Companies in the space); ASA / CAP (4 Sep 04:55 Risk reduction); Rape Crisis England & Wales (4 Sep 03:55 Competitor mapping); LocalGlobe (4 Sep 02:55 Companies in the space); Digital Catapult (4 Sep 01:55 Market scenarios); Balderton Capital (3 Sep 19:55 Companies in the space); Tech Nation (3 Sep 18:55 Market scenarios); SafeLives (3 Sep 12:55 Competitor); Women's Aid (3 Sep 04:55 Competitor); Refuge (3 Sep 02:55 Competitor). Do not re-use those hosts as primary.
Did not re-file as primary: ASA/CAP (04:55), CPRs 2008 / DMCCA unfair commercial practices (3 Sep 10:55), E-Commerce SI 2002 (3 Sep 15:55), PECR, CRA, CCR.
Previous filed hour 18:55 EXISTS (market-path-research-2026-09-04-1855.md Surviving Economic Abuse Competitor mapping) — not FAIL. Previous 17:55 / 16:55 / 13:55 / 12:55 / 11:55 EXIST — not FAIL. No 15:55 fire — already noted at 16:55; not FAIL (Progressive-plan only). 14:55 skipped (no reply by 16:25) — not re-asked. 08:55 already skipped — not re-asked. 17:15 close already ran — not re-closed this hour.
Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not invent a buyer from traders / B2B advertisers / Trading Standards / CMA / code owners / comparative advertisers. Did not install the 12:48 productised hour-menu as a path. Did not invent a UK Companies House company number — none printed on BPMR / Business Companion / CMA pages opened this hour for a company to open. Did not open 16892858. Did not invent numbers. Did not print G0–G3 or a numbered gate catalogue. Did not emit a file:// link.

No Progressive-plan row for this hour → standing recon 26e4abb6. Automation / executor hour label 19:55. Not a decision point (08:55/14:55 only; both windows already closed).

Area: Risk reduction.
Verdict: stronger as a constraint on inventing a first-hour sold by misleading B2B marketing claims without noticing BPMR sits next to ASA/CAP; stayed thin as a path.
P unchanged.
Primary host: Business Protection from Misleading Marketing Regulations 2008 (BPMR / S.I. 2008/1276) on legislation.gov.uk — preferred lived (left unused at 4 Sep 04:55 ASA/CAP hour). No fallback switch to Digital Markets, Competition and Consumers Act 2024 unfair commercial practices provisions (already filed 3 Sep 10:55) because preferred lived. Sibling live guidance: Business Companion B2B marketing page + CMA GOV.UK unfair commercial practices CMA207 (consumer UCP under DMCCA; points B2B-only traders toward BPMR — context only, not a re-file of CPRs/DMCCA as primary).

Why this hour

Destination is the $2.5–5bn company; the first-customer cut (63e813ea) remains parked; the live middle gate is that path candidates still cannot be compiled (e834b2f2: 0 candidates, reach blocker). After 18:55 Competitor mapping (Surviving Economic Abuse) and 17:55 Market discovery (ONS UK business 2025), this hour rotates into Risk reduction. Preferred primary is BPMR 2008 (S.I. 2008/1276) — the B2B misleading-marketing statute left unused when ASA/CAP preferred lived at 04:55. Hold = no invention, not no recon. This moment tests a risk constraint on inventing a first-hour sold by misleading B2B marketing claims without noticing BPMR sits next to ASA/CAP. A B2B misleading-marketing statute is not a FYJ path. Not P.

Searched

Primary: Business Protection from Misleading Marketing Regulations 2008 (legislation.gov.uk/uksi/2008/1276). Preferred host is readable this hour — no fallback switch. Live guidance siblings: Business Companion business-to-business marketing; GOV.UK CMA unfair commercial practices CMA207 (consumer-side DMCCA UCP; context that B2B-only traders should consider BPMR). Did not re-file ASA/CAP, CPRs 2008, E-Commerce SI 2002, PECR, CRA, or CCR as primary.

HTTP inventory

BPMR primary cluster (legislation.gov.uk — lived)

https://www.legislation.gov.uk/uksi/2008/1276/contents — GET with browser-like UA → HTTP 200 size 35604 content-type text/html;charset=utf-8. Title: The Business Protection from Misleading Marketing Regulations 2008. Prints UK Statutory Instruments / 2008 No. 1276 / Table of contents. Search snippet on page cluster: there are currently no known outstanding effects for The Business Protection from Misleading Marketing Regulations 2008 (as reported on the contents surface this hour).
https://www.legislation.gov.uk/uksi/2008/1276 — HTTP 200 size 138972. Title: The Business Protection from Misleading Marketing Regulations 2008. Whole revised instrument view.
https://www.legislation.gov.uk/uksi/2008/1276/contents/made — HTTP 200 size 34814. Title: The Business Protection from Misleading Marketing Regulations 2008. As-made contents.
https://www.legislation.gov.uk/uksi/2008/1276/made — HTTP 200 size 88539. Title: The Business Protection from Misleading Marketing Regulations 2008. As-made whole.
https://www.legislation.gov.uk/uksi/2008/1276/introduction — HTTP 200 size 32975. Title: The Business Protection from Misleading Marketing Regulations 2008.
https://www.legislation.gov.uk/uksi/2008/1276/data.html — HTTP 200 size 100812. Title: The Business Protection from Misleading Marketing Regulations 2008. Full text dump used for substance: Made 8th May 2008; Coming into force 26th May 2008; citation Business Protection from Misleading Marketing Regulations 2008.
https://www.legislation.gov.uk/uksi/2008/1276/contents/data.htm — HTTP 200 size 35699.
https://www.legislation.gov.uk/uksi/2008/1276/contents/data.xht — HTTP 200 size 9616.
https://www.legislation.gov.uk/uksi/2008/1276/part/1 — HTTP 200 size 58448. PART 1 DEFINITIONS AND PROHIBITIONS.
https://www.legislation.gov.uk/uksi/2008/1276/part/2 — HTTP 200 size 43467. PART 2 OFFENCES.
https://www.legislation.gov.uk/uksi/2008/1276/part/3 — HTTP 200 size 73275. PART 3 ENFORCEMENT.
https://www.legislation.gov.uk/uksi/2008/1276/part/4 — HTTP 200 size 48340. PART 4 INVESTIGATION POWERS.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/1 — HTTP 200 size 31111. Citation and Commencement — in force 26th May 2008.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/2 — HTTP 200 size 46686. Interpretation — advertising / advertiser / CMA / code owner / comparative advertising / enforcement authority (CMA, local weights and measures, DETINI, GEMA).
https://www.legislation.gov.uk/uksi/2008/1276/regulation/2/made — HTTP 200 size 31248.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/3 — HTTP 200 size 36490. Prohibition of advertising which misleads traders — advertising which deceives or is likely to deceive traders and affect economic behaviour, or injure a competitor, is prohibited.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/4 — HTTP 200 size 35804. Comparative advertising — permitted only when conditions met; live text cross-refers Digital Markets, Competition and Consumers Act 2024 misleading action/omission sections (amendment on the face of the revised instrument — not a re-file of DMCCA UCP as this hour’s primary).
https://www.legislation.gov.uk/uksi/2008/1276/regulation/5 — HTTP 200 size 31505. Code owners must not promote misleading advertising or non-permitted comparative advertising.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/6 — HTTP 200 size 31056. Offence: trader guilty if engages in advertising misleading under regulation 3.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/7 — HTTP 200 size 31520. Penalty — summary fine not exceeding statutory maximum; on indictment fine or imprisonment not exceeding two years or both.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/11 — HTTP 200 size 33462. Due diligence defence.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/13 — HTTP 200 size 43111. Duty and power to enforce — duty on every local weights and measures authority and DETINI; CMA and GEMA may also enforce.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/15 — HTTP 200 size 36324. Injunctions to secure compliance with regulations 3, 4 or 5.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/20 — HTTP 200 size 36333. Publication, information and advice.
https://www.legislation.gov.uk/uksi/2008/1276/regulation/21 — opened earlier in session via WebSearch/fetch cluster (Powers of Enforcement Authorities to obtain information) — same SI Part 4 family; sizes for adjacent Part 4 pages recorded above.
https://www.legislation.gov.uk/uksi/2008/1276/pdfs/uksi_20081276_en.pdf — HTTP 200 size 80121 content-type application/pdf. As-made PDF.
https://www.legislation.gov.uk/uksi/2008/1276/memorandum — HTTP 200 size 19517. Title: The Business Protection from Misleading Marketing Regulations 2008 - Explanatory Memorandum.
https://www.legislation.gov.uk/uksi/2008/1276/memorandum/contents — HTTP 200 size 19673.
https://www.legislation.gov.uk/uksi/2008/1276/resources — HTTP 200 size 24237.
https://www.legislation.gov.uk/uksi/2008/1276/schedules — HTTP 404 size 12293. Title: Legislation.gov.uk. Soft note: no schedules path for this SI.

Live guidance siblings (not a primary re-file of DMCCA/CPRs)

https://www.businesscompanion.info/en/quick-guides/fair-trading/business-to-business-marketing — HTTP 200 size 56912 content-type text/html; charset=UTF-8. Title: Business-to-business marketing | Business Companion. Prints BPRs prohibit misleading B2B advertising and restrict comparative advertising; consumer equivalent is DMCCA Part 4 Chapter 1; Last reviewed / updated: April 2025; Key legislation links BPMR 2008 + DMCCA 2024 Part 4 Chapter 1. Guidance for England, Scotland and Wales.
https://www.businesscompanion.info/en/quick-guides/fair-trading — HTTP 200 size 57455. Title: Fair trading | Business Companion. Parent index (context).
https://www.businesscompanion.info/en/quick-guides/fair-trading/protection-from-unfair-trading-criminal-law — HTTP 200 size 78953. Title includes Protection from unfair trading — DMCCA consumer-side sibling guidance (context only; not this hour’s primary; CPRs/DMCCA already filed 3 Sep 10:55).
https://www.gov.uk/government/publications/unfair-commercial-practices-cma207 — HTTP 200 size 80437. Title: Unfair commercial practices - GOV.UK. From Competition and Markets Authority. Published 4 April 2025; Last updated 18 November 2025. Guidance on unfair business-to-consumer trading under DMCCA 2024. Documents: Unfair commercial practices Ref CMA207 PDF, 574 KB, 64 pages.
https://assets.publishing.service.gov.uk/media/691b9bd821ef5aaa6543ee6f/Unfair_commercial_practices_CMA207_18_Nov_2025__2_.pdf — HTTP 200 size 587900 content-type application/pdf. CMA207 PDF (context). Search/PDF synthesis this hour: B2B-only traders are pointed toward BPMR rather than UCP provisions — confirms BPMR as the B2B claims statute next to consumer DMCCA UCP (already filed). Not a re-file of CPRs/DMCCA as primary.
https://www.gov.uk/government/collections/cma-consumer-enforcement-guidance — HTTP 200 size 104861 (arrived via /topic/competition/consumer-protection redirect). Title: Consumer protection guidance for businesses - GOV.UK. Last updated 18 November 2025. Collection index (context).
https://www.gov.uk/government/organisations/competition-and-markets-authority — HTTP 200 size 121934. Title: Competition and Markets Authority - GOV.UK.
https://www.gov.uk/cma-cases — HTTP 200 size 177166. Title: Competition and Markets Authority cases and projects - GOV.UK.
https://www.gov.uk/cma-cases?keywords=misleading+marketing — HTTP 200 size 182400. Title: misleading marketing - Competition and Markets Authority cases and projects - GOV.UK. Cases index search (context; not treated as a named FYJ path).
https://www.gov.uk/search/all?keywords=Business+Protection+from+Misleading+Marketing+Regulations — HTTP 200 size 115137 (effective search/all). Title: Business Protection from Misleading Marketing Regulations - Search - GOV.UK.
https://www.gov.uk/search/all?keywords=Business+Protection+from+Misleading+Marketing+Regulations+2008 — HTTP 200 size 115506.
https://www.gov.uk/search/all?keywords=Business+Protection+from+Misleading+Marketing+Regulations+BPMR&order=relevance — HTTP 200 size 115339.

Named soft 404s / unused

https://www.gov.uk/guidance/unfair-commercial-practices-guidance — HTTP 404 size 52434. Title: Page not found - GOV.UK.
https://www.gov.uk/government/publications/unfair-commercial-practices-guidance — HTTP 404 size 52434.
https://www.gov.uk/government/collections/digital-markets-competition-and-consumers-act — HTTP 404 size 52434.
https://www.gov.uk/guidance/business-protection-from-misleading-marketing-regulations — HTTP 404 size 52434. Soft note: no dedicated GOV.UK BPMR guidance slug this hour; statute + Business Companion + CMA consumer collection lived instead.
https://www.gov.uk/government/publications/consumer-protection-enforcement-guidance — HTTP 404 size 52434.
https://www.gov.uk/government/publications/digital-markets-competition-and-consumers-act-2024-guidance — HTTP 404 size 52434.
Unused because preferred lived: DMCCA 2024 unfair commercial practices as primary (already filed 3 Sep 10:55). Did not re-file ASA/CAP / CPRs 2008 / E-Commerce SI 2002 / PECR / CRA / CCR as primary.
No UK Companies House company number printed on BPMR legislation pages, Business Companion B2B page, or CMA207 landing for a company to open this hour — CH not opened. Did not open 16892858.

What stands

Live BPMR S.I. 2008/1276 cluster on legislation.gov.uk: contents 35604; apex 138972; contents/made 34814; made 88539; introduction 32975; data.html 100812; part/1 58448; part/2 43467; part/3 73275; part/4 48340; regs 1/2/3/4/5/6/7/11/13/15/20 live; PDF 80121; memorandum 19517; resources 24237.
Substance (context only, not a path): Made 8 May 2008; in force 26 May 2008. Reg 3 prohibits advertising which misleads traders (deceives / likely to deceive traders and affect economic behaviour, or injure a competitor). Reg 4 comparative advertising conditions (live text cross-refers DMCCA 2024 misleading action/omission). Reg 5 code-owner promotion ban. Reg 6 criminal offence for misleading advertising under reg 3; reg 7 penalty up to 2 years on indictment. Reg 13 enforcement duty on local weights and measures / DETINI; CMA and GEMA may also enforce. Reg 15 injunctions for breach of regs 3–5.
Business Companion B2B marketing guidance live (56912); last reviewed April 2025; names BPRs as the B2B misleading-marketing rules and DMCCA Part 4 Chapter 1 as the consumer equivalent.
CMA207 unfair commercial practices guidance live on GOV.UK (80437) + PDF 587900 — consumer UCP under DMCCA; context that B2B-only traders should consider BPMR. Distinct from ASA/CAP self-regulation (04:55) and from the already-filed CPRs/DMCCA consumer unfair-trading cluster (3 Sep 10:55).
Preferred lived — no fallback. No CH open (no printed company number on pages opened for this SI).

What does not stand

No page names a FYJ customer, market, offer, or P.
Traders / B2B advertisers / Trading Standards / CMA / code owners are not who FYJ sells to.
A B2B misleading-marketing statute is not a FYJ market path.
Naming "FYJ for B2B marketers / BPMR-compliant sales / Trading Standards" is inventing a customer — banned.
Do not re-file ASA/CAP / CPRs / E-Commerce / PECR / CRA / CCR as primary. Do not open 16892858.
Do not treat DMCCA cross-references inside reg 4 as a new primary filing of DMCCA UCP.

End-to-end test

Who it is for: missing.
Why they would pay: missing.
How FYJ reaches them: missing.
What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. BPMR fills a Risk reduction cell as a B2B misleading-marketing / comparative-advertising constraint next to ASA/CAP (claims self-regulation) and the already-filed consumer unfair-trading cluster. It does not fill a path cell.

Value-forming

Risk reduction now has a filed BPMR 2008 B2B misleading-marketing statute next to ASA/CAP (04:55 advertising self-regulation / CAP Code) and CPRs/DMCCA unfair commercial practices (3 Sep 10:55). Value got stronger as a constraint on inventing a first-hour sold by misleading B2B marketing claims without noticing BPMR sits next to ASA/CAP. Value has not started to form as a FYJ path. A statute that prohibits misleading trader-facing advertising is not who / why / how / next. Verdict: stronger as a constraint; stayed thin as a path.

Result

No path named yet. Risk reduction got stronger as a constraint; stayed thin as a path. P unchanged.
Compile stays 0. Blocker still reach. Cut 63e813ea parked. Hermes parked. Slot unchanged. Layer unchanged (Peer toggle: Founder View ↔ Agent View).
Confirmation: Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Preferred BPMR 2008 lived. Primary host this hour: legislation.gov.uk/uksi/2008/1276 (S.I. 2008/1276; Made 8 May 2008; in force 26 May 2008; reg 3 misleading B2B advertising prohibited; reg 6 offence; reg 13 Trading Standards duty + CMA may enforce; Business Companion B2B guidance April 2025; no UK CH number printed — CH not opened). No path named. P unchanged. Customer cut parked.
14:55 skipped (no reply by 16:25) — not re-asked. 08:55 already skipped — not re-asked. Previous filed hour 18:55 EXISTS — not FAIL. No 15:55 fire — already noted; not FAIL.

# Market-path research — 4 Sep 2026 19:55 Europe/London Not a P move. No path named. No customer named. Did not re-read Companies House company 16892858. Did not repeat last recon hours as primary: Surviving Economic Abuse (4 Sep 18:55 Competitor mapping); ONS UK business activity size and location 2025 (4 Sep 17:55 Market discovery); Passion Capital (4 Sep 16:55 Companies in the space); Wayra (4 Sep 13:55 Market scenarios); Connect Ventures (4 Sep 12:55 Companies in the space); StepChange (4 Sep 11:55 Competitor mapping); Hoxton Ventures (4 Sep 10:55 Companies in the space); Techstars (4 Sep 09:55 Market scenarios); MMC Ventures (4 Sep 06:55 Companies in the space); ASA / CAP (4 Sep 04:55 Risk reduction); Rape Crisis England & Wales (4 Sep 03:55 Competitor mapping); LocalGlobe (4 Sep 02:55 Companies in the space); Digital Catapult (4 Sep 01:55 Market scenarios); Balderton Capital (3 Sep 19:55 Companies in the space); Tech Nation (3 Sep 18:55 Market scenarios); SafeLives (3 Sep 12:55 Competitor); Women's Aid (3 Sep 04:55 Competitor); Refuge (3 Sep 02:55 Competitor). Do not re-use those hosts as primary. Did not re-file as primary: ASA/CAP (04:55), CPRs 2008 / DMCCA unfair commercial practices (3 Sep 10:55), E-Commerce SI 2002 (3 Sep 15:55), PECR, CRA, CCR. Previous filed hour 18:55 EXISTS (market-path-research-2026-09-04-1855.md Surviving Economic Abuse Competitor mapping) — not FAIL. Previous 17:55 / 16:55 / 13:55 / 12:55 / 11:55 EXIST — not FAIL. No 15:55 fire — already noted at 16:55; not FAIL (Progressive-plan only). 14:55 skipped (no reply by 16:25) — not re-asked. 08:55 already skipped — not re-asked. 17:15 close already ran — not re-closed this hour. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not invent a buyer from traders / B2B advertisers / Trading Standards / CMA / code owners / comparative advertisers. Did not install the 12:48 productised hour-menu as a path. Did not invent a UK Companies House company number — none printed on BPMR / Business Companion / CMA pages opened this hour for a company to open. Did not open 16892858. Did not invent numbers. Did not print G0–G3 or a numbered gate catalogue. Did not emit a file:// link. No Progressive-plan row for this hour → standing recon 26e4abb6. Automation / executor hour label 19:55. Not a decision point (08:55/14:55 only; both windows already closed). Area: Risk reduction. Verdict: stronger as a constraint on inventing a first-hour sold by misleading B2B marketing claims without noticing BPMR sits next to ASA/CAP; stayed thin as a path. P unchanged. Primary host: Business Protection from Misleading Marketing Regulations 2008 (BPMR / S.I. 2008/1276) on legislation.gov.uk — preferred lived (left unused at 4 Sep 04:55 ASA/CAP hour). No fallback switch to Digital Markets, Competition and Consumers Act 2024 unfair commercial practices provisions (already filed 3 Sep 10:55) because preferred lived. Sibling live guidance: Business Companion B2B marketing page + CMA GOV.UK unfair commercial practices CMA207 (consumer UCP under DMCCA; points B2B-only traders toward BPMR — context only, not a re-file of CPRs/DMCCA as primary). ## Why this hour Destination is the $2.5–5bn company; the first-customer cut (63e813ea) remains parked; the live middle gate is that path candidates still cannot be compiled (e834b2f2: 0 candidates, reach blocker). After 18:55 Competitor mapping (Surviving Economic Abuse) and 17:55 Market discovery (ONS UK business 2025), this hour rotates into **Risk reduction**. Preferred primary is BPMR 2008 (S.I. 2008/1276) — the B2B misleading-marketing statute left unused when ASA/CAP preferred lived at 04:55. Hold = no invention, not no recon. This moment tests a risk constraint on inventing a first-hour sold by misleading B2B marketing claims without noticing BPMR sits next to ASA/CAP. A B2B misleading-marketing statute is not a FYJ path. Not P. ## Searched Primary: Business Protection from Misleading Marketing Regulations 2008 (legislation.gov.uk/uksi/2008/1276). Preferred host is readable this hour — no fallback switch. Live guidance siblings: Business Companion business-to-business marketing; GOV.UK CMA unfair commercial practices CMA207 (consumer-side DMCCA UCP; context that B2B-only traders should consider BPMR). Did not re-file ASA/CAP, CPRs 2008, E-Commerce SI 2002, PECR, CRA, or CCR as primary. ## HTTP inventory ### BPMR primary cluster (legislation.gov.uk — lived) - https://www.legislation.gov.uk/uksi/2008/1276/contents — GET with browser-like UA → HTTP 200 size 35604 content-type text/html;charset=utf-8. Title: The Business Protection from Misleading Marketing Regulations 2008. Prints UK Statutory Instruments / 2008 No. 1276 / Table of contents. Search snippet on page cluster: there are currently no known outstanding effects for The Business Protection from Misleading Marketing Regulations 2008 (as reported on the contents surface this hour). - https://www.legislation.gov.uk/uksi/2008/1276 — HTTP 200 size 138972. Title: The Business Protection from Misleading Marketing Regulations 2008. Whole revised instrument view. - https://www.legislation.gov.uk/uksi/2008/1276/contents/made — HTTP 200 size 34814. Title: The Business Protection from Misleading Marketing Regulations 2008. As-made contents. - https://www.legislation.gov.uk/uksi/2008/1276/made — HTTP 200 size 88539. Title: The Business Protection from Misleading Marketing Regulations 2008. As-made whole. - https://www.legislation.gov.uk/uksi/2008/1276/introduction — HTTP 200 size 32975. Title: The Business Protection from Misleading Marketing Regulations 2008. - https://www.legislation.gov.uk/uksi/2008/1276/data.html — HTTP 200 size 100812. Title: The Business Protection from Misleading Marketing Regulations 2008. Full text dump used for substance: Made 8th May 2008; Coming into force 26th May 2008; citation Business Protection from Misleading Marketing Regulations 2008. - https://www.legislation.gov.uk/uksi/2008/1276/contents/data.htm — HTTP 200 size 35699. - https://www.legislation.gov.uk/uksi/2008/1276/contents/data.xht — HTTP 200 size 9616. - https://www.legislation.gov.uk/uksi/2008/1276/part/1 — HTTP 200 size 58448. PART 1 DEFINITIONS AND PROHIBITIONS. - https://www.legislation.gov.uk/uksi/2008/1276/part/2 — HTTP 200 size 43467. PART 2 OFFENCES. - https://www.legislation.gov.uk/uksi/2008/1276/part/3 — HTTP 200 size 73275. PART 3 ENFORCEMENT. - https://www.legislation.gov.uk/uksi/2008/1276/part/4 — HTTP 200 size 48340. PART 4 INVESTIGATION POWERS. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/1 — HTTP 200 size 31111. Citation and Commencement — in force 26th May 2008. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/2 — HTTP 200 size 46686. Interpretation — advertising / advertiser / CMA / code owner / comparative advertising / enforcement authority (CMA, local weights and measures, DETINI, GEMA). - https://www.legislation.gov.uk/uksi/2008/1276/regulation/2/made — HTTP 200 size 31248. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/3 — HTTP 200 size 36490. Prohibition of advertising which misleads traders — advertising which deceives or is likely to deceive traders and affect economic behaviour, or injure a competitor, is prohibited. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/4 — HTTP 200 size 35804. Comparative advertising — permitted only when conditions met; live text cross-refers Digital Markets, Competition and Consumers Act 2024 misleading action/omission sections (amendment on the face of the revised instrument — not a re-file of DMCCA UCP as this hour’s primary). - https://www.legislation.gov.uk/uksi/2008/1276/regulation/5 — HTTP 200 size 31505. Code owners must not promote misleading advertising or non-permitted comparative advertising. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/6 — HTTP 200 size 31056. Offence: trader guilty if engages in advertising misleading under regulation 3. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/7 — HTTP 200 size 31520. Penalty — summary fine not exceeding statutory maximum; on indictment fine or imprisonment not exceeding two years or both. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/11 — HTTP 200 size 33462. Due diligence defence. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/13 — HTTP 200 size 43111. Duty and power to enforce — duty on every local weights and measures authority and DETINI; CMA and GEMA may also enforce. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/15 — HTTP 200 size 36324. Injunctions to secure compliance with regulations 3, 4 or 5. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/20 — HTTP 200 size 36333. Publication, information and advice. - https://www.legislation.gov.uk/uksi/2008/1276/regulation/21 — opened earlier in session via WebSearch/fetch cluster (Powers of Enforcement Authorities to obtain information) — same SI Part 4 family; sizes for adjacent Part 4 pages recorded above. - https://www.legislation.gov.uk/uksi/2008/1276/pdfs/uksi_20081276_en.pdf — HTTP 200 size 80121 content-type application/pdf. As-made PDF. - https://www.legislation.gov.uk/uksi/2008/1276/memorandum — HTTP 200 size 19517. Title: The Business Protection from Misleading Marketing Regulations 2008 - Explanatory Memorandum. - https://www.legislation.gov.uk/uksi/2008/1276/memorandum/contents — HTTP 200 size 19673. - https://www.legislation.gov.uk/uksi/2008/1276/resources — HTTP 200 size 24237. - https://www.legislation.gov.uk/uksi/2008/1276/schedules — HTTP 404 size 12293. Title: Legislation.gov.uk. Soft note: no schedules path for this SI. ### Live guidance siblings (not a primary re-file of DMCCA/CPRs) - https://www.businesscompanion.info/en/quick-guides/fair-trading/business-to-business-marketing — HTTP 200 size 56912 content-type text/html; charset=UTF-8. Title: Business-to-business marketing | Business Companion. Prints BPRs prohibit misleading B2B advertising and restrict comparative advertising; consumer equivalent is DMCCA Part 4 Chapter 1; Last reviewed / updated: April 2025; Key legislation links BPMR 2008 + DMCCA 2024 Part 4 Chapter 1. Guidance for England, Scotland and Wales. - https://www.businesscompanion.info/en/quick-guides/fair-trading — HTTP 200 size 57455. Title: Fair trading | Business Companion. Parent index (context). - https://www.businesscompanion.info/en/quick-guides/fair-trading/protection-from-unfair-trading-criminal-law — HTTP 200 size 78953. Title includes Protection from unfair trading — DMCCA consumer-side sibling guidance (context only; not this hour’s primary; CPRs/DMCCA already filed 3 Sep 10:55). - https://www.gov.uk/government/publications/unfair-commercial-practices-cma207 — HTTP 200 size 80437. Title: Unfair commercial practices - GOV.UK. From Competition and Markets Authority. Published 4 April 2025; Last updated 18 November 2025. Guidance on unfair business-to-consumer trading under DMCCA 2024. Documents: Unfair commercial practices Ref CMA207 PDF, 574 KB, 64 pages. - https://assets.publishing.service.gov.uk/media/691b9bd821ef5aaa6543ee6f/Unfair_commercial_practices_CMA207_18_Nov_2025__2_.pdf — HTTP 200 size 587900 content-type application/pdf. CMA207 PDF (context). Search/PDF synthesis this hour: B2B-only traders are pointed toward BPMR rather than UCP provisions — confirms BPMR as the B2B claims statute next to consumer DMCCA UCP (already filed). Not a re-file of CPRs/DMCCA as primary. - https://www.gov.uk/government/collections/cma-consumer-enforcement-guidance — HTTP 200 size 104861 (arrived via /topic/competition/consumer-protection redirect). Title: Consumer protection guidance for businesses - GOV.UK. Last updated 18 November 2025. Collection index (context). - https://www.gov.uk/government/organisations/competition-and-markets-authority — HTTP 200 size 121934. Title: Competition and Markets Authority - GOV.UK. - https://www.gov.uk/cma-cases — HTTP 200 size 177166. Title: Competition and Markets Authority cases and projects - GOV.UK. - https://www.gov.uk/cma-cases?keywords=misleading+marketing — HTTP 200 size 182400. Title: misleading marketing - Competition and Markets Authority cases and projects - GOV.UK. Cases index search (context; not treated as a named FYJ path). - https://www.gov.uk/search/all?keywords=Business+Protection+from+Misleading+Marketing+Regulations — HTTP 200 size 115137 (effective search/all). Title: Business Protection from Misleading Marketing Regulations - Search - GOV.UK. - https://www.gov.uk/search/all?keywords=Business+Protection+from+Misleading+Marketing+Regulations+2008 — HTTP 200 size 115506. - https://www.gov.uk/search/all?keywords=Business+Protection+from+Misleading+Marketing+Regulations+BPMR&order=relevance — HTTP 200 size 115339. ### Named soft 404s / unused - https://www.gov.uk/guidance/unfair-commercial-practices-guidance — HTTP 404 size 52434. Title: Page not found - GOV.UK. - https://www.gov.uk/government/publications/unfair-commercial-practices-guidance — HTTP 404 size 52434. - https://www.gov.uk/government/collections/digital-markets-competition-and-consumers-act — HTTP 404 size 52434. - https://www.gov.uk/guidance/business-protection-from-misleading-marketing-regulations — HTTP 404 size 52434. Soft note: no dedicated GOV.UK BPMR guidance slug this hour; statute + Business Companion + CMA consumer collection lived instead. - https://www.gov.uk/government/publications/consumer-protection-enforcement-guidance — HTTP 404 size 52434. - https://www.gov.uk/government/publications/digital-markets-competition-and-consumers-act-2024-guidance — HTTP 404 size 52434. - Unused because preferred lived: DMCCA 2024 unfair commercial practices as primary (already filed 3 Sep 10:55). Did not re-file ASA/CAP / CPRs 2008 / E-Commerce SI 2002 / PECR / CRA / CCR as primary. - No UK Companies House company number printed on BPMR legislation pages, Business Companion B2B page, or CMA207 landing for a company to open this hour — CH not opened. Did not open 16892858. ## What stands - Live BPMR S.I. 2008/1276 cluster on legislation.gov.uk: contents 35604; apex 138972; contents/made 34814; made 88539; introduction 32975; data.html 100812; part/1 58448; part/2 43467; part/3 73275; part/4 48340; regs 1/2/3/4/5/6/7/11/13/15/20 live; PDF 80121; memorandum 19517; resources 24237. - Substance (context only, not a path): Made 8 May 2008; in force 26 May 2008. Reg 3 prohibits advertising which misleads traders (deceives / likely to deceive traders and affect economic behaviour, or injure a competitor). Reg 4 comparative advertising conditions (live text cross-refers DMCCA 2024 misleading action/omission). Reg 5 code-owner promotion ban. Reg 6 criminal offence for misleading advertising under reg 3; reg 7 penalty up to 2 years on indictment. Reg 13 enforcement duty on local weights and measures / DETINI; CMA and GEMA may also enforce. Reg 15 injunctions for breach of regs 3–5. - Business Companion B2B marketing guidance live (56912); last reviewed April 2025; names BPRs as the B2B misleading-marketing rules and DMCCA Part 4 Chapter 1 as the consumer equivalent. - CMA207 unfair commercial practices guidance live on GOV.UK (80437) + PDF 587900 — consumer UCP under DMCCA; context that B2B-only traders should consider BPMR. Distinct from ASA/CAP self-regulation (04:55) and from the already-filed CPRs/DMCCA consumer unfair-trading cluster (3 Sep 10:55). - Preferred lived — no fallback. No CH open (no printed company number on pages opened for this SI). ## What does not stand - No page names a FYJ customer, market, offer, or P. - Traders / B2B advertisers / Trading Standards / CMA / code owners are not who FYJ sells to. - A B2B misleading-marketing statute is not a FYJ market path. - Naming "FYJ for B2B marketers / BPMR-compliant sales / Trading Standards" is inventing a customer — banned. - Do not re-file ASA/CAP / CPRs / E-Commerce / PECR / CRA / CCR as primary. Do not open 16892858. - Do not treat DMCCA cross-references inside reg 4 as a new primary filing of DMCCA UCP. ## End-to-end test - Who it is for: missing. - Why they would pay: missing. - How FYJ reaches them: missing. - What sits next: missing. No real public fact this hour filled any of the four. Do not invent the rest. BPMR fills a Risk reduction cell as a B2B misleading-marketing / comparative-advertising constraint next to ASA/CAP (claims self-regulation) and the already-filed consumer unfair-trading cluster. It does not fill a path cell. ## Value-forming Risk reduction now has a filed BPMR 2008 B2B misleading-marketing statute next to ASA/CAP (04:55 advertising self-regulation / CAP Code) and CPRs/DMCCA unfair commercial practices (3 Sep 10:55). Value got stronger as a constraint on inventing a first-hour sold by misleading B2B marketing claims without noticing BPMR sits next to ASA/CAP. Value has not started to form as a FYJ path. A statute that prohibits misleading trader-facing advertising is not who / why / how / next. Verdict: stronger as a constraint; stayed thin as a path. ## Result No path named yet. Risk reduction got stronger as a constraint; stayed thin as a path. P unchanged. Compile stays 0. Blocker still reach. Cut 63e813ea parked. Hermes parked. Slot unchanged. Layer unchanged (Peer toggle: Founder View ↔ Agent View). Confirmation: Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Preferred BPMR 2008 lived. Primary host this hour: legislation.gov.uk/uksi/2008/1276 (S.I. 2008/1276; Made 8 May 2008; in force 26 May 2008; reg 3 misleading B2B advertising prohibited; reg 6 offence; reg 13 Trading Standards duty + CMA may enforce; Business Companion B2B guidance April 2025; no UK CH number printed — CH not opened). No path named. P unchanged. Customer cut parked. 14:55 skipped (no reply by 16:25) — not re-asked. 08:55 already skipped — not re-asked. Previous filed hour 18:55 EXISTS — not FAIL. No 15:55 fire — already noted; not FAIL.