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Market-path research — 1 Sep 2026 18:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat last recon hour: Shelter / england.shelter.org.uk / www.shelter.org.uk (1 Sep 17:55 Competitor mapping).
Also did not repeat as primary: SyndicateRoom / www.syndicateroom.com / syndicateroom.com (1 Sep 16:55 Companies in the space); Youth Access / youthaccess.org.uk (1 Sep 15:55 Competitor mapping); GEM UK / Global Entrepreneurship Monitor UK / gemconsortium.org / enterpriseresearch.ac.uk GEM UK 2024/25 National Report (1 Sep 13:55 Market discovery); Google for Startups / startup.google.com (1 Sep 12:55 Market scenarios); Consumer Rights Act 2015 / CRA 2015 (1 Sep 11:55 Risk reduction); Seedrs / www.seedrs.com / europe.republic.com (1 Sep 10:55 Companies in the space); Advicelocal / advicelocal.uk (1 Sep 09:55 Competitor mapping); Crowdcube / www.crowdcube.com (1 Sep 07:55 Companies in the space); GOV.UK Business Support Helpline (1 Sep 06:55 Market scenarios); IPSE (1 Sep 05:55 Companies in the space); CCR 2013 (1 Sep 04:55 Risk reduction); Access to Justice Foundation / ATJF / atjf.org.uk (1 Sep 03:55 Competitor mapping); Virgin StartUp (1 Sep 02:55 Market scenarios); Founders Forum / ff.co (1 Sep 01:55 Companies in the space); AdviceNow / www.advicenow.org.uk (1 Sep 00:55 Competitor mapping); Barclays Eagle Labs (31 Aug 23:55 Market scenarios); The Entrepreneurs Network / TEN (31 Aug 22:55 Companies in the space); RCJ Advice (31 Aug 21:55 Competitor mapping); JUSTICE (31 Aug 19:55 Competitor mapping); Centre for Entrepreneurs / CFE (31 Aug 20:55 Companies in the space); CBI (31 Aug 17:55 Companies in the space); NatWest Accelerator (31 Aug 18:55 Market scenarios); British Library BIPC (31 Aug 16:55 Market scenarios); National Pro Bono Centre (31 Aug 15:55 Competitor mapping); techUK (31 Aug 13:55 Companies in the space); The King's Trust (31 Aug 12:55 Market scenarios); Free Representation Unit (31 Aug 11:55 Competitor mapping); PECR (31 Aug 10:55 Risk reduction); Innovate Finance (31 Aug 09:55 Companies in the space); Support Through Court (31 Aug 07:55 Competitor mapping); BVCA / UK Private Capital (31 Aug 06:55 Companies in the space); Advocate (31 Aug 05:55 Competitor mapping); MentorsMe (31 Aug 03:55 Market scenarios); Equality Act 2010 (31 Aug 02:55 Risk reduction); UKBAA (31 Aug 01:55); AdviceUK (31 Aug 00:55); ScaleUp Institute (30 Aug 23:55); Law Centres Network (30 Aug 22:55); Be the Business (30 Aug 21:55); Enterprise Nation (30 Aug 20:55); LawWorks (30 Aug 19:55); ACAS (30 Aug 18:55); Citizens Advice (30 Aug 17:55); Growth Hub (30 Aug 16:55); Legal Choices (30 Aug 15:55). Explicitly did not re-open Shelter / SyndicateRoom / Youth Access / GEM UK / Google for Startups / CRA 2015 / Seedrs / Advicelocal / Crowdcube / Helpline / IPSE / CCR 2013 / ATJF / Virgin StartUp / Founders Forum / AdviceNow / Eagle Labs / TEN / CFE / CBI / techUK / Innovate Finance / BVCA / UKBAA / ScaleUp / Be the Business / Enterprise Nation / BCC / IoD / FSB / RCJ Advice / JUSTICE / NPBC / FRU / Support Through Court / Advocate / AdviceUK / Law Centres / LawWorks / Citizens Advice / Legal Choices as primary. Also did not use as a separate primary this hour: Crisis / crisis.org.uk; Bank of England Credit Conditions Survey; ONS labour-market overview; unpublished ONS UK business activity, size and location 2026 (provisional 24 Sep 2026); DBT BPE 2025 already filed 27 Aug 19:55; BBB SBFM already filed 29 Aug 18:55; BoE Agents' summary July 2026 already filed 30 Aug 07:55; HMRC/ONS PAYE RTI already filed 29 Aug 10:55; ONS BICS Wave 162 already filed 30 Aug 02:55; CH April–June 2026 quarterly already filed 31 Aug 04:55 — LSBS primary cluster lives. Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). 08:55 direction window closed at 10:25 with no reply — logged as skipped; this hour does not re-ask. 14:55 did not fire this cycle — not re-asked this hour. 17:15 close already ran at 17:32 — this hour does not re-close the cycle. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat LSBS respondents, SME employers, non-employers, panellists, BMG interviewees, “startups and SMEs”, or DBT bulletin readers as a FYJ customer. Did not treat Crisis as primary this hour (same homelessness-charity perimeter as Shelter; 17:55 already asked whether one housing-charity filing is enough).

Area: Market discovery.
Verdict: stayed thin as a path.
P unchanged.

Searched

Prefer Market discovery this hour — DBT / GOV.UK Longitudinal Small Business Survey (LSBS) most recent published wave (2024 Official Statistics; 10th wave since 2015) — named unused Market-discovery fallback on 1 Sep 17:55 Shelter. Distinct from GEM UK (1 Sep 13:55), DBT BPE 2025 (27 Aug 19:55), BBB SBFM (29 Aug 18:55), CH April–June 2026 (31 Aug 04:55), BoE ASBC July 2026 (30 Aug 07:55), ONS BICS Wave 162 (30 Aug 02:55), PAYE RTI (29 Aug 10:55). Why this source now: destination $2.5–5bn; first-customer cut parked (63e813ea); live gate still cannot compile path candidates (e834b2f2 compile 0; blocker still REACH — how a first professional hour is found and sold); last recon hour was Shelter in Competitor mapping, and 17:55 named LSBS as unused market-discovery fallback — a live UK small-business conditions bulletin distinct from GEM UK / BPE / BBB SBFM / BICS, readable without inventing a buyer. Hold = no invention, not no recon. Not a FYJ path. Not P. This hour works SIZE/CONDITIONS on the live compile-paths gate, not the reach blocker itself, and does not invent a buyer to close it. Rotate category away from Competitor mapping — primary LSBS cluster lives. Do not use Crisis this hour.

HTTP inventory

Collection HTTPS https://www.gov.uk/government/collections/small-business-survey-reports — Shell curl first-hop HTTP 200 size 142231 text/html; charset=utf-8. Title: Small Business Survey reports - GOV.UK. From: Department for Business and Trade. Published 31 May 2013. Last updated 16 December 2025. Printed: DBT leads the government’s relationship with business; commissioned BMG Research to carry out the 2025 Small Business Survey; aim around 10,000 businesses across the UK between October 2025 and April 2026; will publish the report in the second half of 2026; contact lsbs2025@bmgresearch.com. 2024 group live: businesses with employees / businesses with no employees / panel report dated 25 September 2025 Official Statistics; methodology 20 October 2025 Research and analysis. 2025 statistical release is not on this page — not invented.
http://www.gov.uk/government/collections/small-business-survey-reports — first-hop HTTP 301 → https://www.gov.uk/government/collections/small-business-survey-reports.
Employers landing https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-employees — first-hop HTTP 200 size 97132 text/html; charset=utf-8. Title: Small Business Survey 2024: businesses with employees - GOV.UK. From: Department for Business and Trade. Published 25 September 2025. Official Statistics. Printed details: findings for businesses with employees in 2024; performance employment and turnover / exporting / access to finance / innovation / obstacles / business support / training / future plans. Documents listed: HTML report; Excel 492 KB / 72.1 KB / 101 KB / 49.4 KB / 56 KB; ODS 211 KB / 26.7 KB / 37.1 KB / 16.6 KB.
http://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-employees — first-hop HTTP 301 → https same path.
Employers HTML https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-employees/longitudinal-small-business-survey-2024-sme-employers-businesses-with-1-to-249-employees — first-hop HTTP 200 size 515492 text/html; charset=utf-8. Title: Longitudinal Small Business Survey 2024: SME employers (businesses with 1 to 249 employees) - GOV.UK. Printed: 10th Wave since 2015; telephone CATI survey of 10,611 UK small business owners and managers commissioned by DBT; 2024 survey Year 10; 348 businesses in all ten years; 6,304 panellists; 3,381 top-ups; overall sample 10,611 including 8,419 SME employers of which 23 large employers (250+) not included — employers report based on 8,396 SME employers. Fieldwork October 2024 to May 2025 by BMG Research Ltd (no-employees technical also prints 18 October 2024 to 16 May 2025). Headline SME employers 2024: employment increase 23% / decrease 24% / no change 54%; turnover growth 36% (40% 2023 / 46% 2022) / decrease 30%; expect sales growth next 12 months 31% (38% 2023); profit or surplus 77%. Exporting 17%. Using some form of external finance 72% (credit cards 38% / bank overdrafts 29% / loans from financial institutions 24%); sought external finance last 12 months 15%. Innovation last three years: processes 19% / goods 13% / services 23%; R&D 16%. Main obstacle taxation, VAT, PAYE, National Insurance and business rates 61% (45% 2023 / 41% 2022), overtook energy prices 50% and market competition 40%; regulations/red tape 44%; staff recruitment and skills 37%; UK exit from the EU 31%. Sought external information or advice 27%; of those, accountant 37% / consultants 34%; face-to-face 45%. Training arranged or funded 45%. Technology to sell or manage 69% (manage 65% / sell 23%). Aim to grow sales next three years 71%. Women-led 14%; MEG-led 6%; disability-led 2% (first measured 2024). Private limited by shares 74%. Family-owned 73%.
No-employees landing https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-no-employees — first-hop HTTP 200 size 97152. Title: Small Business Survey 2024: businesses with no employees - GOV.UK. Published 25 September 2025 Official Statistics.
No-employees HTML https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-no-employees/longitudinal-small-business-survey-2024-businesses-with-no-employees — first-hop HTTP 200 size 379465. Printed: report based on 2,192 businesses with no employees; same 10,611 / 348 / 6,304 / 3,381 sample frame as employers. Headline: 14% had employed someone 12 months earlier; expect employment growth 18% (12% 2023); turnover growth 27% (32% 2023) / fall 32%; aim to grow sales next three years 59% (50% 2023). Exported 16%. Using finance 49% (58% 2023); sought finance last 12 months 12% (highest since 2015). Competition 35% overtook energy prices 32% as most-mentioned obstacle. Sought information/advice 17%. Technology 53% (44% 2023). Disability-led 6% (vs 2% SME employers).
Panel landing https://www.gov.uk/government/statistics/small-business-survey-2024-panel-report — first-hop HTTP 200 size 71542. Published 25 September 2025 Official Statistics. Printed: findings for businesses interviewed in 2021, 2022, 2023 and 2024.
Panel HTML https://www.gov.uk/government/statistics/small-business-survey-2024-panel-report/small-business-survey-2024-panel-report — first-hop HTTP 200 size 259685. Title: Small Business Survey 2024: panel report - GOV.UK. Printed: balanced panel 1,484 businesses across 2021–2024; product/service innovation 30.4% (2021) to 24.1% (2024); exporting 19.4% to 17.2%; external finance (ex-COVID) 8.2% to 15.9%; business support 27.3% / 25.3% / 27.3% / 26.2%; training 42.6% to 45.8%; employment increase 32.9% (2021) to 21.7% (2024); sales increase 42.1% (2021) / 59.6% (2023) / 41.2% (2024); sustained growth over all four years 14.6%.
Methodology landing https://www.gov.uk/government/publications/small-business-survey-2024-methodology — first-hop HTTP 200 size 72677. Title: Small Business Survey 2024: methodology - GOV.UK. From: Department for Business and Trade. Published 20 October 2025. Research and analysis. Printed: sampling and methodology of LSBS 2024; series dating back to 2003; since 2015 annual with longitudinal component. Documents: technical ODS 59.9 KB; questionnaire PDF 821 KB, 65 pages.
Named methodology HTML https://www.gov.uk/government/publications/small-business-survey-2024-methodology/small-business-survey-2024-methodology — first-hop HTTP 404 size 52434 title Page not found - GOV.UK. Recorded; methodology lives as ODS + PDF, not an HTML chapter.
Named statistics methodology path https://www.gov.uk/government/statistics/small-business-survey-2024-methodology — HTTP 404 size 52434.
Named short collection https://www.gov.uk/government/collections/small-business-survey — HTTP 404 size 52434.
Named 2025 employees release https://www.gov.uk/government/statistics/small-business-survey-2025-businesses-with-employees — HTTP 404 size 52434. 2025 wave not published this hour.
Named https://www.gov.uk/longitudinal-small-business-survey — HTTP 404 size 52434.
Named https://www.gov.uk/lsbs and https://www.gov.uk/lsbs-2024 — HTTP 404 size 52434.
Named https://www.gov.uk/government/statistics/small-business-survey-2024 and https://www.gov.uk/government/publications/small-business-survey-2024 — HTTP 404 size 52434.
Named https://www.gov.uk/government/collections/longitudinal-small-business-survey and https://www.gov.uk/government/statistics/longitudinal-small-business-survey-2024 — HTTP 404 size 52434.
Named https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-employees/data — HTTP 404 size 52434.
Attachments GET this hour (existence; numbers in HTML bodies used, not invented from binary): employers main ODS https://assets.publishing.service.gov.uk/media/68c697b1eeb238b20672aa9c/LSBS_2024_Businesses_with_employees_main_data_tables.ods HTTP 200 size 216314 application/vnd.oasis.opendocument.spreadsheet; employers main xlsx HTTP 200 size 503866; no-employees main ODS HTTP 200 size 188895; panel figures ODS HTTP 200 size 31770; methodology technical ODS HTTP 200 size 61332; Year 10 questionnaire PDF HTTP 200 size 840919 application/pdf.
DBT org https://www.gov.uk/government/organisations/department-for-business-and-trade — HTTP 200 size 123012 (publisher existence; not a second LSBS bulletin).
BMG Research apex https://www.bmgresearch.co.uk/ — first-hop HTTP 202 size 169 text/html (follow still 202 size 169). Recorded, not invented into a live contractor HTML body. No UK company number printed on the live LSBS GOV.UK pages — CH not opened; none invented. Did not re-read 16892858.

Did not invent a FYJ buyer from LSBS respondents, SME employers, non-employers, panellists, top-ups, BMG interviewees, “startups and SMEs”, or DBT bulletin readers. Named 404 / 202 paths are not a live 2025 LSBS HTML body. Crisis / BoE Credit Conditions / ONS labour-market overview / unpublished ONS 2026 were not switched to — LSBS primary cluster lives.

What stands

Live LSBS 2024 cluster: GOV.UK collection HTTP 200 + employers landing/HTML HTTP 200 + no-employees landing/HTML HTTP 200 + panel landing/HTML HTTP 200 + methodology landing HTTP 200 + ODS/XLSX/PDF attachments HTTP 200. Most recent published wave is 2024 (25 September 2025 Official Statistics). 2025 wave is commissioned, not published (named 2025 path 404).
Printed 2024 facts: CATI 10,611 (8,396 SME employers in the employers report; 2,192 no employees); 10th wave since 2015; fieldwork Oct 2024–May 2025 by BMG Research Ltd. SME employers: employment up 23% / down 24%; turnover growth 36%; profit 77%; taxation obstacle 61%; using external finance 72%; sought finance 15%; exporters 17%; sought advice 27%. Panel 1,484; sustained four-year growth 14.6%.
Market-discovery SIZE/CONDITIONS of UK SMEs (survey percentages / obstacles / finance use), distinct from GEM UK TEA, CH register-flow, BoE agent-intelligence, BICS, PAYE RTI, BBB SBFM, BPE 2025. Not a FYJ market path.

What does not stand

No page names a FYJ customer, market, offer, or P.
LSBS respondents, SME employers, and non-employers are survey populations, not a buyer.
A size/conditions bulletin does not close the reach blocker (how a first professional hour is found and sold). Say so honestly. Do not invent a buyer to close it.
Naming “FYJ for LSBS SMEs / startups and SMEs / UK small businesses” is inventing a customer — banned.
Do not invent a live 2025 LSBS statistical release from the collection’s forthcoming-wave paragraph or from named 2025 HTTP 404. Do not invent a UK company number for BMG. Do not stitch BPE 2025 / BBB SBFM / BICS / GEM UK / CH April–June 2026 onto this hour as if re-read. Do not use Crisis this hour. Do not re-file Shelter / SyndicateRoom / Youth Access / Seedrs / Crowdcube as primary.
Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing a size/conditions SME bulletin. Stayed thin as a path.

End-to-end test

Who it is for: missing.
Why they would pay: missing.
How FYJ reaches them: missing (a public LSBS size/conditions bulletin is not how FYJ reaches a named buyer).
What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. The LSBS live pages fill a Market discovery cell (size/conditions of UK SMEs). They do not fill a path cell. They do not install the productised-menu bucket. They do not pad compile candidates. Compile stays 0.

Value-forming

The Market discovery line got another size/conditions filing. Value has not started to form as a FYJ path. A 10,611-interview / taxation-61% / finance-72% bulletin is not a path. Adjacent Market discovery filings (GEM UK TEA; CH April–June 2026 register-flow; BoE ASBC; ONS BICS; BBB SBFM; PAYE RTI; BPE 2025) still leave who / why / how / next empty.

Result

No path named yet. Market discovery stayed thin as a path. P unchanged.

Unused fallbacks named for NEXT hour

Competitor mapping: Crisis (crisis.org.uk homelessness / housing-injustice charity — NEW free-advice / public-legal-help routing host; distinct from Shelter; do not re-read Shelter / Youth Access / Advicelocal / ATJF / AdviceNow / RCJ Advice / JUSTICE / NPBC / FRU / Support Through Court / Advocate / AdviceUK / Law Centres / LawWorks / Citizens Advice / Legal Choices).
Market scenarios / unused reach channel: Lloyds Bank Lab (how-founders-are-reached bank programme; distinct from NatWest Accelerator 31 Aug 18:55 and Barclays Eagle Labs 31 Aug 23:55; not already filed on recon-map.md). If that cluster is dead: HSBC Kinetic or Santander Breakthrough (same unused-reach test; only if still unfiled).
Do not re-use Shelter / SyndicateRoom / Youth Access / Seedrs / Crowdcube as primary next hour. Do not re-read LSBS 2024 as primary next hour. Do not fake unpublished ONS UK business activity, size and location 2026.

Confirmation

Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked.
One line: 63e813ea is live (parked).
e834b2f2 compile still 0; blocker still reach. 58cd58c1 Founder View is the story. 06657cd0 pages shareable. f7c2a04e voice walk. c7b2e14a short Evidence. Hermes parked. Slot unchanged. Layer unchanged.
08:55 skipped (no reply by 10:25). Proceeded without new founder input. 14:55 did not fire this cycle — not re-asked this hour. 17:15 close already ran at 17:32 — not re-closed this hour.

# Market-path research — 1 Sep 2026 18:55 Europe/London Not a P move. No path named. No customer named. Did not re-read Companies House company 16892858. Did not repeat last recon hour: Shelter / england.shelter.org.uk / www.shelter.org.uk (1 Sep 17:55 Competitor mapping). Also did not repeat as primary: SyndicateRoom / www.syndicateroom.com / syndicateroom.com (1 Sep 16:55 Companies in the space); Youth Access / youthaccess.org.uk (1 Sep 15:55 Competitor mapping); GEM UK / Global Entrepreneurship Monitor UK / gemconsortium.org / enterpriseresearch.ac.uk GEM UK 2024/25 National Report (1 Sep 13:55 Market discovery); Google for Startups / startup.google.com (1 Sep 12:55 Market scenarios); Consumer Rights Act 2015 / CRA 2015 (1 Sep 11:55 Risk reduction); Seedrs / www.seedrs.com / europe.republic.com (1 Sep 10:55 Companies in the space); Advicelocal / advicelocal.uk (1 Sep 09:55 Competitor mapping); Crowdcube / www.crowdcube.com (1 Sep 07:55 Companies in the space); GOV.UK Business Support Helpline (1 Sep 06:55 Market scenarios); IPSE (1 Sep 05:55 Companies in the space); CCR 2013 (1 Sep 04:55 Risk reduction); Access to Justice Foundation / ATJF / atjf.org.uk (1 Sep 03:55 Competitor mapping); Virgin StartUp (1 Sep 02:55 Market scenarios); Founders Forum / ff.co (1 Sep 01:55 Companies in the space); AdviceNow / www.advicenow.org.uk (1 Sep 00:55 Competitor mapping); Barclays Eagle Labs (31 Aug 23:55 Market scenarios); The Entrepreneurs Network / TEN (31 Aug 22:55 Companies in the space); RCJ Advice (31 Aug 21:55 Competitor mapping); JUSTICE (31 Aug 19:55 Competitor mapping); Centre for Entrepreneurs / CFE (31 Aug 20:55 Companies in the space); CBI (31 Aug 17:55 Companies in the space); NatWest Accelerator (31 Aug 18:55 Market scenarios); British Library BIPC (31 Aug 16:55 Market scenarios); National Pro Bono Centre (31 Aug 15:55 Competitor mapping); techUK (31 Aug 13:55 Companies in the space); The King's Trust (31 Aug 12:55 Market scenarios); Free Representation Unit (31 Aug 11:55 Competitor mapping); PECR (31 Aug 10:55 Risk reduction); Innovate Finance (31 Aug 09:55 Companies in the space); Support Through Court (31 Aug 07:55 Competitor mapping); BVCA / UK Private Capital (31 Aug 06:55 Companies in the space); Advocate (31 Aug 05:55 Competitor mapping); MentorsMe (31 Aug 03:55 Market scenarios); Equality Act 2010 (31 Aug 02:55 Risk reduction); UKBAA (31 Aug 01:55); AdviceUK (31 Aug 00:55); ScaleUp Institute (30 Aug 23:55); Law Centres Network (30 Aug 22:55); Be the Business (30 Aug 21:55); Enterprise Nation (30 Aug 20:55); LawWorks (30 Aug 19:55); ACAS (30 Aug 18:55); Citizens Advice (30 Aug 17:55); Growth Hub (30 Aug 16:55); Legal Choices (30 Aug 15:55). Explicitly did not re-open Shelter / SyndicateRoom / Youth Access / GEM UK / Google for Startups / CRA 2015 / Seedrs / Advicelocal / Crowdcube / Helpline / IPSE / CCR 2013 / ATJF / Virgin StartUp / Founders Forum / AdviceNow / Eagle Labs / TEN / CFE / CBI / techUK / Innovate Finance / BVCA / UKBAA / ScaleUp / Be the Business / Enterprise Nation / BCC / IoD / FSB / RCJ Advice / JUSTICE / NPBC / FRU / Support Through Court / Advocate / AdviceUK / Law Centres / LawWorks / Citizens Advice / Legal Choices as primary. Also did not use as a separate primary this hour: Crisis / crisis.org.uk; Bank of England Credit Conditions Survey; ONS labour-market overview; unpublished ONS UK business activity, size and location 2026 (provisional 24 Sep 2026); DBT BPE 2025 already filed 27 Aug 19:55; BBB SBFM already filed 29 Aug 18:55; BoE Agents' summary July 2026 already filed 30 Aug 07:55; HMRC/ONS PAYE RTI already filed 29 Aug 10:55; ONS BICS Wave 162 already filed 30 Aug 02:55; CH April–June 2026 quarterly already filed 31 Aug 04:55 — LSBS primary cluster lives. Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). 08:55 direction window closed at 10:25 with no reply — logged as skipped; this hour does not re-ask. 14:55 did not fire this cycle — not re-asked this hour. 17:15 close already ran at 17:32 — this hour does not re-close the cycle. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat LSBS respondents, SME employers, non-employers, panellists, BMG interviewees, “startups and SMEs”, or DBT bulletin readers as a FYJ customer. Did not treat Crisis as primary this hour (same homelessness-charity perimeter as Shelter; 17:55 already asked whether one housing-charity filing is enough). Area: Market discovery. Verdict: stayed thin as a path. P unchanged. ## Searched Prefer Market discovery this hour — DBT / GOV.UK Longitudinal Small Business Survey (LSBS) most recent published wave (2024 Official Statistics; 10th wave since 2015) — named unused Market-discovery fallback on 1 Sep 17:55 Shelter. Distinct from GEM UK (1 Sep 13:55), DBT BPE 2025 (27 Aug 19:55), BBB SBFM (29 Aug 18:55), CH April–June 2026 (31 Aug 04:55), BoE ASBC July 2026 (30 Aug 07:55), ONS BICS Wave 162 (30 Aug 02:55), PAYE RTI (29 Aug 10:55). Why this source now: destination $2.5–5bn; first-customer cut parked (63e813ea); live gate still cannot compile path candidates (e834b2f2 compile 0; blocker still REACH — how a first professional hour is found and sold); last recon hour was Shelter in Competitor mapping, and 17:55 named LSBS as unused market-discovery fallback — a live UK small-business conditions bulletin distinct from GEM UK / BPE / BBB SBFM / BICS, readable without inventing a buyer. Hold = no invention, not no recon. Not a FYJ path. Not P. This hour works SIZE/CONDITIONS on the live compile-paths gate, not the reach blocker itself, and does not invent a buyer to close it. Rotate category away from Competitor mapping — primary LSBS cluster lives. Do not use Crisis this hour. ## HTTP inventory - Collection HTTPS https://www.gov.uk/government/collections/small-business-survey-reports — Shell curl first-hop HTTP 200 size 142231 text/html; charset=utf-8. Title: Small Business Survey reports - GOV.UK. From: Department for Business and Trade. Published 31 May 2013. Last updated 16 December 2025. Printed: DBT leads the government’s relationship with business; commissioned BMG Research to carry out the 2025 Small Business Survey; aim around 10,000 businesses across the UK between October 2025 and April 2026; will publish the report in the second half of 2026; contact lsbs2025@bmgresearch.com. 2024 group live: businesses with employees / businesses with no employees / panel report dated 25 September 2025 Official Statistics; methodology 20 October 2025 Research and analysis. 2025 statistical release is not on this page — not invented. - http://www.gov.uk/government/collections/small-business-survey-reports — first-hop HTTP 301 → https://www.gov.uk/government/collections/small-business-survey-reports. - Employers landing https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-employees — first-hop HTTP 200 size 97132 text/html; charset=utf-8. Title: Small Business Survey 2024: businesses with employees - GOV.UK. From: Department for Business and Trade. Published 25 September 2025. Official Statistics. Printed details: findings for businesses with employees in 2024; performance employment and turnover / exporting / access to finance / innovation / obstacles / business support / training / future plans. Documents listed: HTML report; Excel 492 KB / 72.1 KB / 101 KB / 49.4 KB / 56 KB; ODS 211 KB / 26.7 KB / 37.1 KB / 16.6 KB. - http://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-employees — first-hop HTTP 301 → https same path. - Employers HTML https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-employees/longitudinal-small-business-survey-2024-sme-employers-businesses-with-1-to-249-employees — first-hop HTTP 200 size 515492 text/html; charset=utf-8. Title: Longitudinal Small Business Survey 2024: SME employers (businesses with 1 to 249 employees) - GOV.UK. Printed: 10th Wave since 2015; telephone CATI survey of 10,611 UK small business owners and managers commissioned by DBT; 2024 survey Year 10; 348 businesses in all ten years; 6,304 panellists; 3,381 top-ups; overall sample 10,611 including 8,419 SME employers of which 23 large employers (250+) not included — employers report based on 8,396 SME employers. Fieldwork October 2024 to May 2025 by BMG Research Ltd (no-employees technical also prints 18 October 2024 to 16 May 2025). Headline SME employers 2024: employment increase 23% / decrease 24% / no change 54%; turnover growth 36% (40% 2023 / 46% 2022) / decrease 30%; expect sales growth next 12 months 31% (38% 2023); profit or surplus 77%. Exporting 17%. Using some form of external finance 72% (credit cards 38% / bank overdrafts 29% / loans from financial institutions 24%); sought external finance last 12 months 15%. Innovation last three years: processes 19% / goods 13% / services 23%; R&D 16%. Main obstacle taxation, VAT, PAYE, National Insurance and business rates 61% (45% 2023 / 41% 2022), overtook energy prices 50% and market competition 40%; regulations/red tape 44%; staff recruitment and skills 37%; UK exit from the EU 31%. Sought external information or advice 27%; of those, accountant 37% / consultants 34%; face-to-face 45%. Training arranged or funded 45%. Technology to sell or manage 69% (manage 65% / sell 23%). Aim to grow sales next three years 71%. Women-led 14%; MEG-led 6%; disability-led 2% (first measured 2024). Private limited by shares 74%. Family-owned 73%. - No-employees landing https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-no-employees — first-hop HTTP 200 size 97152. Title: Small Business Survey 2024: businesses with no employees - GOV.UK. Published 25 September 2025 Official Statistics. - No-employees HTML https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-no-employees/longitudinal-small-business-survey-2024-businesses-with-no-employees — first-hop HTTP 200 size 379465. Printed: report based on 2,192 businesses with no employees; same 10,611 / 348 / 6,304 / 3,381 sample frame as employers. Headline: 14% had employed someone 12 months earlier; expect employment growth 18% (12% 2023); turnover growth 27% (32% 2023) / fall 32%; aim to grow sales next three years 59% (50% 2023). Exported 16%. Using finance 49% (58% 2023); sought finance last 12 months 12% (highest since 2015). Competition 35% overtook energy prices 32% as most-mentioned obstacle. Sought information/advice 17%. Technology 53% (44% 2023). Disability-led 6% (vs 2% SME employers). - Panel landing https://www.gov.uk/government/statistics/small-business-survey-2024-panel-report — first-hop HTTP 200 size 71542. Published 25 September 2025 Official Statistics. Printed: findings for businesses interviewed in 2021, 2022, 2023 and 2024. - Panel HTML https://www.gov.uk/government/statistics/small-business-survey-2024-panel-report/small-business-survey-2024-panel-report — first-hop HTTP 200 size 259685. Title: Small Business Survey 2024: panel report - GOV.UK. Printed: balanced panel 1,484 businesses across 2021–2024; product/service innovation 30.4% (2021) to 24.1% (2024); exporting 19.4% to 17.2%; external finance (ex-COVID) 8.2% to 15.9%; business support 27.3% / 25.3% / 27.3% / 26.2%; training 42.6% to 45.8%; employment increase 32.9% (2021) to 21.7% (2024); sales increase 42.1% (2021) / 59.6% (2023) / 41.2% (2024); sustained growth over all four years 14.6%. - Methodology landing https://www.gov.uk/government/publications/small-business-survey-2024-methodology — first-hop HTTP 200 size 72677. Title: Small Business Survey 2024: methodology - GOV.UK. From: Department for Business and Trade. Published 20 October 2025. Research and analysis. Printed: sampling and methodology of LSBS 2024; series dating back to 2003; since 2015 annual with longitudinal component. Documents: technical ODS 59.9 KB; questionnaire PDF 821 KB, 65 pages. - Named methodology HTML https://www.gov.uk/government/publications/small-business-survey-2024-methodology/small-business-survey-2024-methodology — first-hop HTTP 404 size 52434 title Page not found - GOV.UK. Recorded; methodology lives as ODS + PDF, not an HTML chapter. - Named statistics methodology path https://www.gov.uk/government/statistics/small-business-survey-2024-methodology — HTTP 404 size 52434. - Named short collection https://www.gov.uk/government/collections/small-business-survey — HTTP 404 size 52434. - Named 2025 employees release https://www.gov.uk/government/statistics/small-business-survey-2025-businesses-with-employees — HTTP 404 size 52434. 2025 wave not published this hour. - Named https://www.gov.uk/longitudinal-small-business-survey — HTTP 404 size 52434. - Named https://www.gov.uk/lsbs and https://www.gov.uk/lsbs-2024 — HTTP 404 size 52434. - Named https://www.gov.uk/government/statistics/small-business-survey-2024 and https://www.gov.uk/government/publications/small-business-survey-2024 — HTTP 404 size 52434. - Named https://www.gov.uk/government/collections/longitudinal-small-business-survey and https://www.gov.uk/government/statistics/longitudinal-small-business-survey-2024 — HTTP 404 size 52434. - Named https://www.gov.uk/government/statistics/small-business-survey-2024-businesses-with-employees/data — HTTP 404 size 52434. - Attachments GET this hour (existence; numbers in HTML bodies used, not invented from binary): employers main ODS https://assets.publishing.service.gov.uk/media/68c697b1eeb238b20672aa9c/LSBS_2024_Businesses_with_employees_main_data_tables.ods HTTP 200 size 216314 application/vnd.oasis.opendocument.spreadsheet; employers main xlsx HTTP 200 size 503866; no-employees main ODS HTTP 200 size 188895; panel figures ODS HTTP 200 size 31770; methodology technical ODS HTTP 200 size 61332; Year 10 questionnaire PDF HTTP 200 size 840919 application/pdf. - DBT org https://www.gov.uk/government/organisations/department-for-business-and-trade — HTTP 200 size 123012 (publisher existence; not a second LSBS bulletin). - BMG Research apex https://www.bmgresearch.co.uk/ — first-hop HTTP 202 size 169 text/html (follow still 202 size 169). Recorded, not invented into a live contractor HTML body. No UK company number printed on the live LSBS GOV.UK pages — CH not opened; none invented. Did not re-read 16892858. Did not invent a FYJ buyer from LSBS respondents, SME employers, non-employers, panellists, top-ups, BMG interviewees, “startups and SMEs”, or DBT bulletin readers. Named 404 / 202 paths are not a live 2025 LSBS HTML body. Crisis / BoE Credit Conditions / ONS labour-market overview / unpublished ONS 2026 were not switched to — LSBS primary cluster lives. ## What stands - Live LSBS 2024 cluster: GOV.UK collection HTTP 200 + employers landing/HTML HTTP 200 + no-employees landing/HTML HTTP 200 + panel landing/HTML HTTP 200 + methodology landing HTTP 200 + ODS/XLSX/PDF attachments HTTP 200. Most recent published wave is 2024 (25 September 2025 Official Statistics). 2025 wave is commissioned, not published (named 2025 path 404). - Printed 2024 facts: CATI 10,611 (8,396 SME employers in the employers report; 2,192 no employees); 10th wave since 2015; fieldwork Oct 2024–May 2025 by BMG Research Ltd. SME employers: employment up 23% / down 24%; turnover growth 36%; profit 77%; taxation obstacle 61%; using external finance 72%; sought finance 15%; exporters 17%; sought advice 27%. Panel 1,484; sustained four-year growth 14.6%. - Market-discovery SIZE/CONDITIONS of UK SMEs (survey percentages / obstacles / finance use), distinct from GEM UK TEA, CH register-flow, BoE agent-intelligence, BICS, PAYE RTI, BBB SBFM, BPE 2025. Not a FYJ market path. ## What does not stand - No page names a FYJ customer, market, offer, or P. - LSBS respondents, SME employers, and non-employers are survey populations, not a buyer. - A size/conditions bulletin does not close the reach blocker (how a first professional hour is found and sold). Say so honestly. Do not invent a buyer to close it. - Naming “FYJ for LSBS SMEs / startups and SMEs / UK small businesses” is inventing a customer — banned. - Do not invent a live 2025 LSBS statistical release from the collection’s forthcoming-wave paragraph or from named 2025 HTTP 404. Do not invent a UK company number for BMG. Do not stitch BPE 2025 / BBB SBFM / BICS / GEM UK / CH April–June 2026 onto this hour as if re-read. Do not use Crisis this hour. Do not re-file Shelter / SyndicateRoom / Youth Access / Seedrs / Crowdcube as primary. - Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing a size/conditions SME bulletin. Stayed thin as a path. ## End-to-end test - Who it is for: missing. - Why they would pay: missing. - How FYJ reaches them: missing (a public LSBS size/conditions bulletin is not how FYJ reaches a named buyer). - What sits next: missing. No real public fact this hour filled any of the four. Do not invent the rest. The LSBS live pages fill a Market discovery cell (size/conditions of UK SMEs). They do not fill a path cell. They do not install the productised-menu bucket. They do not pad compile candidates. Compile stays 0. ## Value-forming The Market discovery line got another size/conditions filing. Value has not started to form as a FYJ path. A 10,611-interview / taxation-61% / finance-72% bulletin is not a path. Adjacent Market discovery filings (GEM UK TEA; CH April–June 2026 register-flow; BoE ASBC; ONS BICS; BBB SBFM; PAYE RTI; BPE 2025) still leave who / why / how / next empty. ## Result No path named yet. Market discovery stayed thin as a path. P unchanged. ## Unused fallbacks named for NEXT hour 1. Competitor mapping: Crisis (crisis.org.uk homelessness / housing-injustice charity — NEW free-advice / public-legal-help routing host; distinct from Shelter; do not re-read Shelter / Youth Access / Advicelocal / ATJF / AdviceNow / RCJ Advice / JUSTICE / NPBC / FRU / Support Through Court / Advocate / AdviceUK / Law Centres / LawWorks / Citizens Advice / Legal Choices). 2. Market scenarios / unused reach channel: Lloyds Bank Lab (how-founders-are-reached bank programme; distinct from NatWest Accelerator 31 Aug 18:55 and Barclays Eagle Labs 31 Aug 23:55; not already filed on recon-map.md). If that cluster is dead: HSBC Kinetic or Santander Breakthrough (same unused-reach test; only if still unfiled). 3. Do not re-use Shelter / SyndicateRoom / Youth Access / Seedrs / Crowdcube as primary next hour. Do not re-read LSBS 2024 as primary next hour. Do not fake unpublished ONS UK business activity, size and location 2026. ## Confirmation Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked. One line: 63e813ea is live (parked). e834b2f2 compile still 0; blocker still reach. 58cd58c1 Founder View is the story. 06657cd0 pages shareable. f7c2a04e voice walk. c7b2e14a short Evidence. Hermes parked. Slot unchanged. Layer unchanged. 08:55 skipped (no reply by 10:25). Proceeded without new founder input. 14:55 did not fire this cycle — not re-asked this hour. 17:15 close already ran at 17:32 — not re-closed this hour.