Market-path research — 1 Sep 2026 12:55 Europe/London

<!-- AGENT VIEW ONLY.
This file is the working recon note (directory/*.md).
Do NOT copy this dump onto founder-view-path-research-*.md.
Founder Evidence is narrative plus chain. HTTP inventories stay here.
-->

# Market-path research — 1 Sep 2026 12:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat last recon hour: Consumer Rights Act 2015 / CRA 2015 / legislation.gov.uk ukpga/2015/15 (1 Sep 11:55 Risk reduction).
Also did not repeat as primary: Seedrs / www.seedrs.com / europe.republic.com (1 Sep 10:55 Companies in the space); Advicelocal / advicelocal.uk (1 Sep 09:55 Competitor mapping); Crowdcube / www.crowdcube.com / help.crowdcube.com (1 Sep 07:55 Companies in the space); GOV.UK Business Support Helpline / Get help and support for your business / www.gov.uk/business-support-helpline → www.gov.uk/get-business-support (1 Sep 06:55 Market scenarios); IPSE / Association of Independent Professionals and the Self-Employed / www.ipse.co.uk (1 Sep 05:55 Companies in the space); Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 / CCR 2013 / S.I. 2013/3134 (1 Sep 04:55 Risk reduction); Access to Justice Foundation / ATJF / atjf.org.uk (1 Sep 03:55 Competitor mapping); Virgin StartUp / virginstartup.org (1 Sep 02:55 Market scenarios); Founders Forum / Founders Forum Group / ff.co (1 Sep 01:55 Companies in the space); AdviceNow / www.advicenow.org.uk (1 Sep 00:55 Competitor mapping); Barclays Eagle Labs / labs.uk.barclays (31 Aug 23:55 Market scenarios); The Entrepreneurs Network / TEN / www.tenentrepreneurs.org (31 Aug 22:55 Companies in the space); RCJ Advice / www.rcjadvice.org.uk (21:55 Competitor mapping); JUSTICE / www.justice.org.uk (19:55 Competitor mapping); Centre for Entrepreneurs / CFE / www.centreforentrepreneurs.org (20:55 Companies in the space); Confederation of British Industry / www.cbi.org.uk (17:55 Companies in the space); NatWest Accelerator (18:55 Market scenarios); British Library BIPC / www.bl.uk/bipc (16:55 Market scenarios); National Pro Bono Centre (15:55 Competitor mapping); techUK / www.techuk.org (13:55 Companies in the space); The King's Trust (12:55 Market scenarios); Free Representation Unit (11:55 Competitor mapping); PECR (10:55 Risk reduction); Innovate Finance (09:55 Companies in the space); Support Through Court (07:55 Competitor mapping); BVCA / UK Private Capital (06:55 Companies in the space); Advocate (05:55 Competitor mapping); Companies House April–June 2026 monthly Official Statistics (04:55 Market discovery); MentorsMe (03:55 Market scenarios); Equality Act 2010 (02:55 Risk reduction); UKBAA (01:55); AdviceUK (00:55); ScaleUp Institute (23:55 30 Aug); Law Centres Network (22:55 30 Aug); Be the Business (21:55 30 Aug); Enterprise Nation (20:55 30 Aug); LawWorks (19:55 30 Aug); ACAS (18:55 30 Aug); Citizens Advice (17:55 30 Aug); Growth Hub (16:55 30 Aug); Legal Choices (15:55 30 Aug); ICO data protection fee (28 Aug 21:55); Start Up Loans as the 27 Aug 22:55 BBB-product primary; Help to Grow (28 Aug 09:55); BCC (30 Aug 11:55); IoD (30 Aug 05:55); FSB (30 Aug 00:55). Explicitly did not re-open CRA 2015 / Seedrs / Advicelocal / Crowdcube / Helpline / IPSE / CCR 2013 / ATJF / Virgin StartUp / Founders Forum / AdviceNow / Eagle Labs / TEN / CFE / CBI / techUK / Innovate Finance / BVCA / UKBAA / ScaleUp / Be the Business / Enterprise Nation / BCC / IoD / FSB / RCJ Advice / JUSTICE / NPBC / FRU / Support Through Court / Advocate / AdviceUK / Law Centres / LawWorks / Citizens Advice / Legal Choices / NatWest Accelerator / BIPC / King's Trust / MentorsMe / Growth Hub / ACAS / PECR as primary. Also did not use as a separate primary this hour: SyndicateRoom; unpublished ONS UK business activity, size and location 2026 (provisional 24 Sep 2026) — Google for Startups primary cluster lives. Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). Distinct from NatWest Accelerator, Eagle Labs, Virgin StartUp, BIPC, King's Trust, MentorsMe, Growth Hub, Helpline, Enterprise Nation, Start Up Loans product, Help to Grow, ACAS. 08:55 direction window closed at 10:25 with no reply — logged as skipped; this hour does not re-ask. 14:55 is later today — not this hour. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat Google for Startups participants, founders, Campus visitors, Accelerator cohort companies, or Cloud Program applicants as a FYJ customer. SyndicateRoom / unpublished ONS 2026 size bulletin fallbacks not used — Google for Startups primary cluster lives.

Area: Market scenarios.
Verdict: stayed thin as a path.
P unchanged.

## Searched
Prefer Market scenarios this hour — Google for Startups UK / Google for Startups Campus (how-founders-are-reached programme) — named unused PRIMARY fallback on 1 Sep 11:55 CRA. Distinct from NatWest Accelerator, Eagle Labs, Virgin StartUp, BIPC, King's Trust, MentorsMe, Growth Hub, Helpline, Enterprise Nation, Start Up Loans product, Help to Grow, ACAS. Why this source now: destination $2.5–5bn; first-customer cut parked (63e813ea); live gate still cannot compile path candidates (e834b2f2 compile 0; blocker still REACH — how a first professional hour is found and sold); last recon hour was CRA 2015 in Risk reduction, and Google for Startups was already the named unused PRIMARY fallback on that hour — a public how-founders-are-reached programme lane can be read without inventing a buyer. Hold = no invention, not no recon. Not a FYJ path. Not P. Rotate category away from Risk reduction — primary Google for Startups cluster lives.

## HTTP inventory
- Apex https://startup.google.com/ — Shell curl HTTPS GET HTTP 200 size 195996 text/html. Title: Start, build, grow: Tools, resources and support programs for startups - Google for Startups. Printed: Google for Startups connects startups with the right people, products, and best practices to help your startup grow; Programs / Products / People; Cloud program card Google for Startups Cloud Program; AI Program Gemini Startup Forum; Startup School: Agent Builder; Startup technical guide: Generative media.
- UK intl alias https://startup.google.com/intl/en_uk/ — follow HTTP 200 size 195996 final https://startup.google.com/ (same apex cluster; not a separate UK Campus body).
- Named https://www.google.com/startups — HTTP 404 size 1569 title Error 404 (Not Found)!!1. Recorded, not invented into a live cluster.
- Programs hub https://startup.google.com/programs/ — HTTP 200 size 149076. Title: Programs - Google for Startups. Printed: Accelerator; Gemini Startup Forum (seed to Series A founders); Startup School; Events and opportunities; pointer Looking for information on Google for Startups Cloud Program.
- Accelerator hub https://startup.google.com/programs/accelerator/ — HTTP 200 size 198492. Title: Google for Startups Accelerator. Printed: equity-free support for the duration of the program; each accelerator features a cohort of 10-15 top startups; mix of remote and in-person, 1-to-1, group learning sessions, and sprint projects; Entry Criteria ideally Seed and Series A stage; deeply technical preferably ML/AI; Find an accelerator in your region — Americas / Europe, Middle East, Africa / Asia Pacific.
- Named UK accelerator path https://startup.google.com/programs/accelerator/united-kingdom/ — follow HTTP 200 size 198492 final https://startup.google.com/programs/accelerator/ (same hub HTML this hour — no distinct UK Campus / London programme body printed on that URL).
- Europe and Israel accelerator https://startup.google.com/programs/accelerator/europe-israel/ — HTTP 200 size 459242. Title: Google for Startups Accelerator: Europe and Israel. Printed: three-month virtual / Hybrid accelerator; equity-free; Pre-Seed to Post-Series A; Applications are now closed; Register your interest for future programs; supports startups using AI for energy transition (grid modernization / load flexibility / energy affordability); cohort 10-15; FAQ: HQ in Europe and Israel; minimum of 5+ employees; AI/ML-focused; equity-free; Demo Day mandatory. Key dates printed: Applications Open May 4, 2026; Applications Close June 12, 2026; Kick-off September 2026; Demo Day and Conference November 2026; Graduation December 2026. Meet the Cohort lists several United Kingdom companies among others (existence as printed cohort labels — not treated as FYJ customers): Capture Energy; Grid Edge; SMPNet; Werover; Zendo Energy (and other non-UK names left as printed).
- Named https://startup.google.com/programs/accelerator/emea/ — HTTP 404 size 1587. Recorded.
- Named https://startup.google.com/programs/cloud/ — HTTP 404 size 1576. Recorded.
- Named https://startup.google.com/about/ — HTTP 404 size 1567. Recorded.
- Named https://startup.google.com/community/campus/ — HTTP 404 size 1578. Recorded.
- Named https://startup.google.com/directory/ — HTTP 404 size 1571. Recorded.
- Named https://startup.google.com/campus/ and https://startup.google.com/campus/london/ and https://www.campus.co/ — follow HTTP 200 size 195996 final https://startup.google.com/ (homepage redirect; no live London physical Campus programme page body this hour).
- Named https://www.google.com/intl/en_uk/startups/ — HTTP 404 size 1581. Recorded.
- Named https://grow.google/intl/uk_en/startups/ — HTTP 200 size 53234 title Grow with Google; printed body includes “The page you are looking for was not found.” Soft-empty / not a live UK Campus cluster.
- Google Cloud Startups apex https://cloud.google.com/startup — HTTP 200 size 2318686. Title: Startups | Google Cloud.
- Cloud Program FAQ https://cloud.google.com/startup/faq — HTTP 200 size 2184175. Title: FAQs about the Google for Startups Cloud Program | Google Cloud. Printed: Google for Startups Cloud Program provides financial, business, technical, and community support and Google Cloud credits; Start tier for digital-native startups with working MVP / clear business model / plans to seek venture funding soon; Scale tier for VC-funded startups; key benefits Google Cloud credits (up to $200,000 USD, or up to $350,000 USD for Scale tier AI startups); crowdfunding / angel / friends-and-family funding does not qualify for Scale tier (may be evaluated for Start tier). Apply needs 18-character Google Cloud billing account ID; business email must match public website domain.
- Start / Scale landing aliases https://cloud.google.com/startup/pre-seed → final https://cloud.google.com/startup/pre-funded HTTP 200 size 2170255 title Pre-funded startups | Google Cloud; https://cloud.google.com/startup/seed-series-a → final https://cloud.google.com/startup/early-stage HTTP 200 size 2176926 title Early stage funded startups | Google Cloud (existence; tier detail left on FAQ).
- UKI Startups Digital Hub https://cloud.google.com/resources/uki-startups-digital-hub — HTTP 200 size 2204232. Title: UKI Startups Digital Hub | Google Cloud. Meta description printed: Empower your startup with Google Cloud in the UK and Ireland. Access events, success stories, learning, and connect with Google Cloud experts.
- Corroboration (Campus history, not a live Campus page): https://www.businessinsider.com/google-for-startups-london-campus-shut-down-following-covid-19-2021-6 — HTTP 200 size 403297. Title: Google for Startups: London Campus Shut Down Following COVID-19 - Business Insider. Printed articleBody: Google has revealed it will not be reopening its "startup campus" in London; Google For Startups program launched in 2011; more than 50 coworking spaces and accelerators in over 100 countries (article claim left as printed); first campus in London in 2012 just off the Tech City Roundabout, seven-storey coworking space. Matches this hour’s live finding that /campus/london and campus.co redirect to the global homepage with no live London Campus programme body.
- Companies House: no UK company number printed on the live Google for Startups / Cloud Program pages checked this hour — CH not opened; none invented. Did not re-read 16892858.

Did not invent a FYJ buyer from Google for Startups participants, Accelerator cohort companies (including UK-labelled cohort names), Cloud Program applicants, Gemini Startup Forum founders, UKI hub readers, or historical Campus visitors. Named 404 / soft-empty Campus and UK short paths are not a live physical London Campus cluster. SyndicateRoom / unpublished ONS 2026 were not switched to — Google for Startups primary cluster lives.

## What stands
- Live Google for Startups programme cluster: startup.google.com apex + programs + accelerator hub + Europe-and-Israel accelerator (HTTP 200) + Cloud Program FAQ / UKI Digital Hub / Cloud startup landings (HTTP 200). Equity-free Accelerator (cohort 10-15; Seed–Series A on hub; Europe-Israel Pre-Seed–Post-Series A; applications closed on that cohort page). Cloud Program Start/Scale with printed credit caps up to $200,000 / $350,000 AI Scale. UK reach today is programme / Cloud / UKI hub, not a live physical London Campus page.
- Historical corroboration: Business Insider 2021 article prints Google will not reopen the London startup campus (opened 2012 Tech City). Live /campus/london and campus.co redirect to homepage this hour.
- Market-scenarios how-founders-are-reached programme lane (accelerator / cloud credits / UKI hub), distinct from NatWest Accelerator / Eagle Labs / Virgin StartUp / BIPC / King's Trust / MentorsMe / Growth Hub / Helpline. Not a FYJ market path.

## What does not stand
- No page names a FYJ customer, market, offer, or P.
- Google for Startups participants, Accelerator cohort companies, Cloud Program applicants, and Campus visitors are programme audiences, not a buyer.
- A how-founders-are-reached Google programme is not a FYJ market path.
- Naming “FYJ for Google for Startups founders / Campus visitors / UK startups on Google Cloud” or “startups and SMEs buying a first hour” is inventing a customer — banned. Collision with founder-context.md: do not mint “startups and SMEs” as who; do not put Ironclad/Harvey on the map; productised-menu is a model not a path.
- Do not invent a live physical London Campus cluster from homepage redirects or from named 404 Campus/UK short paths. Do not invent a UK company number. Do not invent headcounts, fees, or cohort sizes beyond what is printed. Do not stitch NatWest / Eagle Labs / Virgin / BIPC / King's Trust / MentorsMe / Growth Hub / Helpline into this hour as if re-read. Do not re-file CRA 2015 / Seedrs / Crowdcube as primary.
- CRA 2015 (11:55), CCR 2013 (04:55), PECR (10:55 31 Aug), Equality Act (02:55 31 Aug), HSWA, CA 2006, Bribery Act s.7, CFA, FTPF, ICO fee, TRS, OPBAS, IA 1986, CH IDV, LSA remain prior Risk reduction. Seedrs (10:55) / Crowdcube (07:55) remain prior Companies in the space. Helpline (06:55) / Virgin (02:55) / Eagle Labs / NatWest / BIPC / King's Trust / MentorsMe remain prior Market scenarios. This hour does not re-file those pages.
- Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing a Google how-founders-are-reached programme. Stayed thin as a path.

## End-to-end test
- Who it is for: missing.
- Why they would pay: missing.
- How FYJ reaches them: missing (a public Google for Startups programme / Cloud credits lane is not how FYJ reaches a named buyer).
- What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. The Google for Startups live pages fill a Market scenarios cell (how-founders-are-reached programme). They do not fill a path cell. They do not install the productised-menu bucket. They do not pad compile candidates.

## Value-forming
The Market scenarios line got another how-founders-are-reached programme filing. Value has not started to form as a FYJ path. An equity-free accelerator / Cloud credits / UKI hub lane is not a path. Adjacent Market scenarios filings (Helpline; Virgin StartUp; Eagle Labs; NatWest Accelerator; BIPC; King's Trust; MentorsMe; Growth Hub; ACAS; Enterprise Nation; Start Up Loans product; Help to Grow) still leave who / why / how / next empty.

## Result
No path named yet. Market scenarios stayed thin as a path. P unchanged.

## Unused fallbacks named for NEXT hour
1. Companies in the space: SyndicateRoom (equity crowdfunding sibling, not Seedrs/Crowdcube again).
2. Market discovery: only a NEW public bulletin not already filed (do not re-read CH 16892858; do not re-read CH April–June 2026 quarterly already filed 31 Aug 04:55; ONS 2026 activity/size unpublished until ~24 Sep — do not fake it).
3. Competitor mapping: a NEW free-advice / public-legal-help routing host not already filed (do not re-read Advicelocal / ATJF / AdviceNow / RCJ Advice / JUSTICE / NPBC / FRU / Support Through Court / Advocate / AdviceUK / Law Centres / LawWorks / Citizens Advice / Legal Choices).

## Confirmation
Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked.
One line: 63e813ea is live (parked).
e834b2f2 compile still 0; blocker still reach. 58cd58c1 Founder View is the story. 06657cd0 pages shareable (unauth 200). f7c2a04e voice walk. c7b2e14a short Evidence. Hermes parked. Slot unchanged. Layer unchanged.
08:55 skipped (no reply by 10:25). Proceeded without new founder input. 14:55 later today — not this hour.