Storage · /home/box/agents/fyj-founder-bot/directory/market-path-research-2026-09-01-0055.md

Market-path research — 1 Sep 2026 00:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat last recon hour: Barclays Eagle Labs / labs.uk.barclays (31 Aug 23:55 Market scenarios).
Also did not repeat as primary: RCJ Advice / www.rcjadvice.org.uk (21:55 Competitor mapping); The Entrepreneurs Network / TEN / www.tenentrepreneurs.org (22:55 Companies in the space); JUSTICE / www.justice.org.uk (19:55 Competitor mapping); Centre for Entrepreneurs / CFE / www.centreforentrepreneurs.org (20:55 Companies in the space); Confederation of British Industry / www.cbi.org.uk (17:55 Companies in the space); NatWest Accelerator / www.natwest.com/business/business-services/entrepreneur-accelerator.html (18:55 Market scenarios); British Library BIPC / www.bl.uk/bipc (16:55 Market scenarios); National Pro Bono Centre / www.nationalprobonocentre.org.uk (15:55 Competitor mapping); techUK / www.techuk.org (13:55 Companies in the space); The King's Trust / www.kingstrust.org.uk (12:55 Market scenarios); Free Representation Unit / www.thefru.org.uk (11:55 Competitor mapping); PECR / Privacy and Electronic Communications Regulations (10:55 Risk reduction); Innovate Finance (09:55 Companies in the space); Support Through Court (07:55 Competitor mapping); BVCA / UK Private Capital (06:55 Companies in the space); Advocate (05:55 Competitor mapping); Companies House April–June 2026 monthly Official Statistics (04:55 Market discovery); MentorsMe (03:55 Market scenarios); Equality Act 2010 (02:55 Risk reduction); UKBAA (01:55); AdviceUK (00:55); ScaleUp Institute (23:55 30 Aug); Law Centres Network (22:55 30 Aug); Be the Business (21:55 30 Aug); Enterprise Nation (20:55 30 Aug); LawWorks (19:55 30 Aug); ACAS (18:55 30 Aug); Citizens Advice (17:55 30 Aug); Growth Hub (16:55 30 Aug); Legal Choices (15:55 30 Aug); ICO data protection fee (28 Aug 21:55); Start Up Loans (27 Aug 22:55); Help to Grow (28 Aug 09:55); BCC (30 Aug 11:55); IoD (30 Aug 05:55); FSB (30 Aug 00:55). Explicitly did not re-open RCJ Advice / JUSTICE / TEN / CFE / NatWest Accelerator / BIPC / CBI / techUK / National Pro Bono Centre / King's Trust / FRU / Support Through Court / Advocate / AdviceUK / Law Centres / LawWorks / Citizens Advice / Legal Choices / MentorsMe / ACAS / Growth Hub / Start Up Loans / Help to Grow / Enterprise Nation / Innovate Finance / BVCA / UKBAA / ScaleUp / Be the Business / BCC / IoD / FSB / PECR / Equality Act / CH monthly as primary. Also did not use as primary this hour: Access to Justice Foundation (fallback unused). Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). 08:55/14:55 decision windows are not this hour — this hour does not ask and does not re-log a skip. Overnight for Night of 30–31 Aug already written; Night of 31 Aug–1 Sep still running — did not write a new overnight page this hour. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat AdviceNow users, readers, guide users, letter-tool users, training participants, Affordable Advice clients, donors, volunteers, associates, or “people seeking legal help” as a FYJ customer. Access to Justice Foundation fallback not used — AdviceNow primary cluster lives.

Area: Competitor mapping.
Verdict: stayed thin as a path.
P unchanged.

Searched

Prefer Competitor mapping this hour — AdviceNow (advicenow.org.uk / www.advicenow.org.uk) — official consumer legal-information / how-the-public-is-directed-to-free-or-affordable-legal-help guides (often signposted by National Pro Bono Centre and others). Explicitly unused as primary in recent hours (named unused at 21:55 RCJ Advice and earlier). Distinct from 30 Aug 15:55 Legal Choices (regulator-run consumer portal), 30 Aug 17:55 Citizens Advice (national advice charity that routes to local bureaux), 30 Aug 19:55 LawWorks (solicitor pro bono clinics), 30 Aug 22:55 Law Centres Network (community law centres that give advice), 31 Aug 00:55 AdviceUK (independent-advice membership body), 31 Aug 21:55 RCJ Advice (Citizens Advice and Law Centre that does give legal advice), 31 Aug 19:55 JUSTICE (law-reform, does not advise), 31 Aug 15:55 NPBC (hub that signposts, does not advise), 31 Aug 11:55 FRU (tribunal representation), 31 Aug 05:55 Advocate (barrister pro bono), 31 Aug 07:55 Support Through Court (in-court support, not legal advice). Why this source now: destination $2.5–5bn; first-customer cut parked (63e813ea); live gate still cannot compile path candidates (e834b2f2 compile 0; blocker still REACH — how a first professional hour is found and sold). Last recon hour was Market scenarios Barclays Eagle Labs; Competitor mapping last filed RCJ Advice at 21:55; a still-unused competitor-mapping reach channel — how the public is directed to free or affordable legal-help guides and self-help tools rather than to a bureau, a clinic, or a Law Centre — can be read without inventing a buyer. Not a FYJ path. Not P.

Live host: https://www.advicenow.org.uk/ — first hop HTTP 200; follow GET HTTP 200; size 44948; 0 redirects. Printed title: Helping you with life's legal problems | Advicenow. Shell curl returned readable HTML body (Drupal / Webflow theme; not an empty SPA shell); headless Chrome not required this hour. Homepage printed: Our free Mandatory Reconsideration tools help thousands of people challenge unfair benefit decisions; Get help / Training / Research & policy / Get involved / About us / Donate; Helping you with life's legal problems; Quality checked topic pills Benefits / Housing / Family / Employment / Going to court; Get help — Understand your legal rights, and get the knowledge, confidence and skills to solve your problem yourself. We also show you where you might be able to find free or affordable advice; Training courses and workshops; Research Insight and change; Get involved Campaigns and volunteering; We have been equipping people with the knowledge, confidence and skills to solve their legal problems since 2011; 90% of people who used our PIP mandatory reconsideration tool and advice guides succeeded in getting their decision changed; 98% of users of our affordable advice service for family law said they would recommend the service to others; 94% of participants felt more confident supporting (homepage truncated at supporting). Footer printed on this and sibling pages: Formerly known as Law for Life | Built by 89up | © Advicenow 2026 | Charity no. 1143589.
HTTP www http://www.advicenow.org.uk/ — first hop HTTP 301 → https://www.advicenow.org.uk/; follow HTTP 200.
Apex https://advicenow.org.uk/ — first hop HTTP 301 → https://www.advicenow.org.uk/; follow HTTP 200.
HTTP apex http://advicenow.org.uk/ — first hop HTTP 301 → https://advicenow.org.uk/; follow HTTP 200 (2 redirects to https www).
About: https://www.advicenow.org.uk/about-us — GET HTTP 200. Title: About us | Advicenow. Named /about and /about/ first hop HTTP 301 → /about-us. Printed: Advicenow increase access to justice by helping people to deal with life's legal problems; What we do — We equip individuals and communities to deal with life’s legal problems. We do this by providing legal support including information, legal self-help tools, and training to help people use the law. We research what works, and collaborate with others to challenge systemic problems through policy and campaigns work. We used to be known as Law for Life. How we work — We are a UK based not-for-profit organisation and charity. Named /who-we-are · /what-we-do · /about-us/who-we-are · /about-us/what-we-do · /about-us/how-we-work HTTP 404.
New name: https://www.advicenow.org.uk/about-us/new-website-new-name — GET HTTP 200. Printed December 2024: Welcome to our new website; We have also changed our name from Law for Life to Advicenow. After consulting with our users, partners and stakeholders, we have decided to be known as Advicenow across all our work. ‘Advicenow’ is better known, and does not put off the people we want to reach who are turned off by or don’t use the word ‘law’.
About our site: https://www.advicenow.org.uk/about-us/about-our-site — GET HTTP 200. Printed: We are a registered charity (href to Charity Commission charity-details/5020677/charity-overview — that is the Commission internal id, not the printed charity number); Privacy policy; Terms & conditions; Cookies; Accessibility; Our address Advicenow 4th Floor 18 St. Cross Street London EC1N 8UN; Please do not write to this address about your particular legal problem as we are unable to reply.
Terms: https://www.advicenow.org.uk/about-us/about-our-site/terms-and-conditions — GET HTTP 200. Title: Terms and conditions | Advicenow. Printed: Advicenow is the trading name for Law for Life: the Foundation for Public Legal Education, a registered charity – Charity no. 1143589. We are also a company limited by guarantee, registered in England & Wales no. 07695486. Our registered office is Advicenow, Law for Life, 4th Floor, 18 St. Cross Street, London. EC1N 8UN. We are an education and information charity. Named root /terms · /terms/ HTTP 404.
Privacy: https://www.advicenow.org.uk/about-us/privacy-policy — GET HTTP 200. Title: Privacy policy | Advicenow. Printed: Updated June 2023; Law for Life, trading as Advicenow, is committed to protecting your privacy, and we are registered with the Information Commissioner’s Office as a data controller. Our registration number is: ZA068382. Contact form emails kept six months unless newsletter; registered office write-to: Advicenow, 4th Floor, 18 St. Cross Street, London. EC1N 8UN. Named /privacy and /privacy/ first hop HTTP 301 → https://www.advicenow.org.uk/get-help/civil-rights/human-rights (follow HTTP 200, title Human rights | Advicenow — a misroute, not the privacy policy). Named /cookie-policy HTTP 404. Named /cookies · /cookies/ first hop HTTP 301 → /about-us/about-our-site/cookies (follow HTTP 200).
Get help: https://www.advicenow.org.uk/get-help — GET HTTP 200. Title: Get help | Advicenow. Topic hubs: Benefits; Family and children; Employment; Housing and homelessness; Going to court or tribunal; Chosen for you Health and social care / Immigration and nationality / Credit, loans and debts / Civil rights. Self-help tools listed: PIP Mandatory Reconsideration Request; DLA Mandatory Reconsideration letter tool; Universal Credit sanction anytime-revision letter tool; Housing repairs letter tool; Grievance letter tool. Named /guides · /library · /find-help · /get-help/guides · /get-help/library · /get-help/self-help-tools · /advice-guides · /self-help · /find-legal-help HTTP 404. Topic pages /get-help/benefits · /get-help/housing-and-homelessness · /get-help/family-and-children · /get-help/employment GET HTTP 200. /get-help/going-court first hop HTTP 429 this hour; retry GET HTTP 200.
Legal advice and helplines: https://www.advicenow.org.uk/get-help/legal-advice-and-helplines — GET HTTP 200. Title: Legal advice and helplines | Advicenow. Last updated December 2025. Printed: Looking for more legal help? Have you had a look at what's available on our site? You may be able to find what you need to answer your question or solve your problem yourself using our information. All legal advice services will be extremely busy and unfortunately cannot help everyone who needs them. For England and Wales only. Signposts (site claims, not re-read this hour as primary): Advicelocal (Rights.net); Citizens Advice; LawWorks clinics (network of over 100 free legal advice clinics); Law Centres; FRU; Advocate; Support Through Court; Resolution on family; Find a lawyer. Named root /legal-advice HTTP 404.
Why you can trust: https://www.advicenow.org.uk/get-help/why-you-can-trust-our-content — GET HTTP 200. Printed: Our information, guides, and self-help tools make sense of complicated legal processes; They are not written by AI because AI gets the law wrong; we review our content at least every two years; Last updated: July 2026; Quality checked.
Affordable advice: https://www.advicenow.org.uk/get-help/family-and-children/divorce-and-separation/our-affordable-advice-service — GET HTTP 200. Title: Our affordable advice service | Advicenow. Printed: teamed up with Resolution to provide a panel of family law solicitors that can help our users at the most important points of their case about child arrangements or money and property on divorce for a reduced, fixed fee; England and Wales; Last updated December 2025; Most appointments are £120. Two appointments, that require lots of extra preparation from the solicitor, are £240. VAT is included. All of the solicitors on our panel are members of Resolution. This is unbundled paid solicitor time, not Advicenow staff giving one-to-one legal advice. Not a FYJ product.
PIP letter tool: https://www.advicenow.org.uk/get-help/benefits/personal-independence-payment-pip/pip-mandatory-reconsideration-letter-tool — GET HTTP 200.
Training: https://www.advicenow.org.uk/training — GET HTTP 200. Printed: Knowledge, confidence, and skills to deal with common legal issues faced by you or those you support; Housing rights for migrant communities: Private renting — This course is now full and registration is closed; Benefits and housing rights for care leavers (National Lottery Reaching Communities); We used to be known as Law for Life; We work with frontline organisations and community groups that do not specialise in law. /training/our-training-and-workshops and /training/training-enquiries GET HTTP 200.
Research and policy: https://www.advicenow.org.uk/research-and-policy — GET HTTP 200. Printed: We research how people make sense of the law and barriers to accessing justice; Most of our services are open to all, but we prioritise groups who face more barriers to justice, including low income households, disabled people, migrants and young people. /research-and-policy/reports and /research-policy/policy-and-influencing GET HTTP 200. Named long report slug /research-and-policy/reports/go-away-and-fill-out-massive-form-local-authority-gatekeeping-homelessness HTTP 404 (live href this hour is /research-policy/reports/go-away-and-fill-out-massive-form-local-authority-gatekeeping-homelessness on homepage).
Get involved: https://www.advicenow.org.uk/get-involved — GET HTTP 200. Printed: Donate / Campaigns / Volunteer / Commission us; As the leading public legal education provider in the UK. Named /get-involved/donate · /get-involved/volunteer · /get-involved/campaigns · /volunteer · /support · /support-us HTTP 404.
Donate: https://www.advicenow.org.uk/donate — GET HTTP 200. /donate/ first hop HTTP 301 → /donate. Printed: Justice is out of reach for too many; Your donation helps us keep providing free, accessible legal help to those who need it most. External Enthuse https://advicenow.enthuse.com/donate first hop HTTP 200; follow HTTP 200. Named /donate-now · /support-us/donate · /about-us/donate HTTP 404.
Contact: https://www.advicenow.org.uk/contact-us — follow GET HTTP 403 this hour (body title Just a moment... Enable JavaScript and cookies to continue — Cloudflare challenge; same with a browser UA). Named /contact · /contact/ HTTP 404. Named /about-us/contact-us HTTP 403. Named /contact-form HTTP 404. Contact form therefore not readable this hour from this box. Privacy page still prints the write-to address and a contact-form claim. About-our-site still prints: do not write about your particular legal problem as we are unable to reply.
Our impact: https://www.advicenow.org.uk/about-us/our-impact — GET HTTP 200. Title: Our impact 2024-2025 | Advicenow. Printed (site claims, not a FYJ census): Digital reach 849,723 unique users / 1,741,595 page views across England and Wales; Who we reached (self-reporting survey) 60% women / 34% disabled / 29% Black or minority ethnic background (+8% vs previous period) / 49% low-income households / 46% not in employment; 15% of survey respondents were helping someone else; 387,906 page views of our benefits help webpages; new website launched December 2024, adopted Advicenow as brand; 27 workshops delivered / 756 participants from 297 organisations / Education initiatives indirectly reached 3,906 people each month; Housing/homelessness information resources 60,822 page views; Employment guides 27,253 page views (up from 5,436); Family law Affordable Advice Service 555 contacts (average 46/month); translate into 100+ languages. Linked PDFs this hour: Impact report 2023-2024.pdf; Trustee report and annual accounts 2024-2025.pdf GET HTTP 200 size 457469; accounts 2023-2024 / 2022-2023 / 2020-2021; Advicenow's theory of change.pdf GET HTTP 200 size 265903. Named /about-us/impact · /annual-report · /annual-accounts · /accounts HTTP 404. Named /about-us/our-funders HTTP 404.
Our people: https://www.advicenow.org.uk/about-us/our-people — GET HTTP 200. Hubs: Staff / Trustees / Associates / Patrons / Volunteers (all HTTP 200). Staff named this hour (9 cards): Dr Lisa Wintersteiger Chief Executive (co-founded Law for Life in 2011); Mary Marvel Deputy Chief Executive; Dragica (Dada) Felja Head of Education and Training; Lucy Ashman Head of Content & Digital; Amy Milner Head of Operations; Dr Wendy Eades Research and Evaluation Officer; Beth Kirkland Head of Legal Information and Pro Bono; Genevieve Ryan Community Education & Content Coordinator; Dr Lauren Cape-Davenhill Head of Migrant Rights Programmes. Trustees named this hour (9 cards): Fiona Edwards, Chair (Chair from 1 June 2024); Zamira Bastarbekova -Treasurer; Rohini Jana; Jennifer Davis; Rhys Taylor; Giles Crown; Alastair Cox; Savita Narain; Chris White. Named /trustees first hop HTTP 301 → /about-us/our-people/trustees. Named /about-us/trustees · /our-team · /team · /about-us/our-team · /governance HTTP 404. Patrons printed: Lord Briggs of Westbourne, Dame Hazel Genn DBE KC, and the Rt Hon Lord Neuberger of Abbotsbury.
Login: https://www.advicenow.org.uk/user/login — GET HTTP 200. Title: Log in | Advicenow.
News: https://www.advicenow.org.uk/about-us/news-and-updates — GET HTTP 200. Named /about-us/news HTTP 404.
Sitemap / robots: https://www.advicenow.org.uk/sitemap.xml GET HTTP 200 (500 loc rows this hour; Drupal-style urlset; /sitemap.xml?page=1 same 500 this hour — not invented into a second page). https://www.advicenow.org.uk/sitemap_index.xml GET HTTP 404. https://www.advicenow.org.uk/robots.txt GET HTTP 200 (Drupal Disallow /admin/ /comment/reply/ /filter/tips /node/add/ /search/ plus /core/ /profiles/).
Named short-path 404s this hour under www.advicenow.org.uk: /who-we-are/ · /what-we-do/ · /guides/ · /library/ · /find-help/ · /support/ · /contact/ · /cookie-policy/ · /annual-report/ · /jobs/ · /help/ · /who-we-help/ · /how-to-get-advice/ · /terms/ · /faq/ · /faqs/ · /volunteer/ · /company/ · /legal-advice/ · /find-a-guide/ · /advice-guides/ · /self-help/ · /how-we-help/ · /our-work/ · /support-us/ · /donate-now/.
Companies House from printed number 07695486 (Terms page + Trustee report and annual accounts 2024-2025.pdf cover): https://find-and-update.company-information.service.gov.uk/company/07695486 — Shell curl nofollow HTTP 200; follow HTTP 200. Printed: LAW FOR LIFE: THE FOUNDATION FOR PUBLIC LEGAL EDUCATION; Company number 07695486; Active; Private Limited Company by guarantee without share capital use of 'Limited' exemption; Incorporated on 6 July 2011; Registered office address 18 St. Cross Street, 4th Floor, London, England, EC1N 8UN; SIC 85590 — Other education not elsewhere classified. Last accounts made up to 31 March 2025; next accounts made up to 31 March 2026 due by 31 December 2026; last confirmation statement 13 July 2026; next statement date 13 July 2027 due by 27 July 2027. Previous names: LAWFORLIFE: THE FOUNDATION FOR PUBLIC LEGAL EDUCATION 14 May 2013 – 03 Jul 2013; THE FOUNDATION FOR PUBLIC LEGAL EDUCATION 06 Jul 2011 – 14 May 2013. Named CH short path https://find-and-update.company-information.service.gov.uk/company/7695486 — HTTP 404. Named /company/0769548 HTTP 404. Did not re-read 16892858. Terms registered office matches CH 18 St. Cross Street 4th Floor EC1N 8UN. Accounts PDF printed: Company limited by guarantee no. 07695486 / registered charity no. 1143589; trading name is now Advicenow, company name remains Law for Life: The Foundation for Public Legal Education; incorporated and commenced trading on 6 July 2011; CEO Lisa Wintersteiger; Chair Fiona Edwards (appointed June 2024); Treasurer on the YE 31 Mar 2025 PDF is Jonathan Spain. Site trustees page prints Zamira Bastarbekova as Treasurer this hour — left unreconciled with the PDF treasurer line, not collapsed.
Charity Commission from printed 1143589: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/1143589 — Shell curl nofollow HTTP 200; follow HTTP 200. Body this hour: Sorry, there was an issue displaying this content. Please visit again later. Direct charity-number slug therefore 200-but-unreadable this hour. About-our-site “registered charity” href uses Commission internal id 5020677: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/5020677 — GET HTTP 200 (readable). Printed: LAW FOR LIFE: THE FOUNDATION FOR PUBLIC LEGAL EDUCATION; Charity number: 1143589; Charity reporting is up to date (on time). YE 31 March 2025 income £581,256 / expenditure £601,641; donations and legacies £89.05k / charitable activities £492.21k; total income includes £153,927 from 1 government grant(s). People printed: 10 Employee(s) / 9 Trustee(s) / 20 Volunteer(s). One employee in £100k to £110k band. No trading subsidiaries; no trustee remuneration. Governance: Standard registration 30 August 2011; Organisation type Charitable company; Other names Advicenow (Working name) / LAW FOR LIFE (Working name) / THE FOUNDATION FOR PUBLIC LEGAL EDUCATION (Previous name); Company number 07695486; Gift aid recognised. Contact: Address Law for Life 4th Floor 18 St. Cross Street London; Phone 07413840876; Email info@advicenow.org.uk; Website www.advicenow.org.uk. 9 named trustee cards on /about-us/our-people/trustees vs Commission 9 trustees — counts match this hour. 9 named staff cards vs Commission 10 employees left unreconciled — not collapsed.

Did not invent a FYJ buyer from AdviceNow users, readers, guide users, letter-tool users, training participants, Affordable Advice clients, donors, volunteers, associates, or “people seeking legal help”. Printed 849,723 unique users / 1,741,595 page views / 90% PIP / 98% affordable-advice / 94% training / 555 Affordable Advice contacts left as site claims, not a FYJ census. Access to Justice Foundation was not switched to — AdviceNow primary cluster lives.

What stands

Live AdviceNow cluster on www.advicenow.org.uk (http 301→https; apex 301→www): homepage / about-us / about-us/new-website-new-name / about-us/about-our-site / about-us/about-our-site/terms-and-conditions / about-us/about-our-site/cookies / about-us/privacy-policy / get-help (+ benefits / housing-and-homelessness / family-and-children / employment / going-court retry 200 / legal-advice-and-helplines / why-you-can-trust-our-content / accessibility-and-language-options / family affordable-advice-service) / training (+ our-training-and-workshops / training-enquiries) / research-and-policy (+ reports / policy-and-influencing) / get-involved / donate / about-us/our-impact / about-us/our-people (+ staff / trustees / associates / patrons / volunteers) / about-us/news-and-updates / user/login (HTTP 200). /contact-us HTTP 403 Cloudflare this hour. Sitemap.xml 500 locs. Footer prints Charity no. 1143589. Terms print company 07695486 + charity 1143589 + 4th Floor 18 St. Cross Street EC1N 8UN. Privacy prints ICO ZA068382. Companies House 07695486 Active limited-by-guarantee from 6 July 2011, office 18 St. Cross Street 4th Floor EC1N 8UN, SIC 85590. Charity Commission (internal id 5020677; printed number 1143589) reporting up to date; YE 31 Mar 2025 income £581,256 / expenditure £601,641; 10 employees / 9 trustees / 20 volunteers printed. Direct /charity-details/1143589 HTTP 200 but unreadable (“issue displaying this content”) this hour. Named /privacy 301-misroutes to Human rights. Does not give one-to-one legal advice on a written query (about-our-site: unable to reply to a particular legal problem). Does publish quality-checked self-help guides and letter tools, train frontline organisations, research, campaign, and signpost to Citizens Advice / LawWorks / Law Centres / FRU / Advocate / Support Through Court / Advicelocal. Affordable Advice is a Resolution family-solicitor panel at printed £120 / £240, VAT included — not Advicenow staff advice. Trading name Advicenow from December 2024; company/charity name remains Law for Life: The Foundation for Public Legal Education. Distinct from Legal Choices (regulator portal), Citizens Advice (local bureaux that advise), LawWorks (clinics), Law Centres (centres that advise), AdviceUK (membership body), RCJ Advice (does give legal advice), JUSTICE (does not advise), NPBC (hub that signposts), FRU (representation), Advocate (barrister pro bono), Support Through Court (support not advice).
Official how-the-public-is-directed-to-free-or-affordable-legal-help-guides fork: a public-legal-education information charity with self-help tools and a signpost page, not a bureau. Not a FYJ market path.

What does not stand

No page names a FYJ customer, market, offer, or P.
AdviceNow users, readers, guide users, letter-tool users, training participants, Affordable Advice clients, donors, volunteers, associates, and “people seeking legal help” are a charity’s audiences, not a buyer.
A consumer legal-information / how-the-public-is-directed-to-free-or-affordable-legal-help-guides channel is not a FYJ market path.
Naming “FYJ for AdviceNow users / people seeking legal help / startups and SMEs” is inventing a customer — banned. Collision with founder-context.md: do not mint “startups and SMEs” as who; do not put Ironclad/Harvey on the map; productised-menu is a model not a path.
Do not invent a reconciled staff headcount from 9 named cards vs Commission 10 employees. Do not invent a reconciled treasurer from site Zamira Bastarbekova vs YE 2025 PDF Jonathan Spain. Do not invent a live contact form from a 403 Cloudflare challenge. Do not invent a second sitemap page from 500 locs. Do not stitch Legal Choices / Citizens Advice / LawWorks / Law Centres / AdviceUK / RCJ Advice / JUSTICE / NPBC / FRU / Advocate / Support Through Court into this hour as if re-read.
RCJ Advice (21:55), JUSTICE (19:55), NPBC (15:55), FRU (11:55), Support Through Court (07:55), Advocate (05:55), AdviceUK (00:55), Law Centres (22:55 30 Aug), LawWorks (19:55 30 Aug), Citizens Advice (17:55 30 Aug), Legal Choices (15:55 30 Aug) remain prior Competitor mapping filings. This hour does not re-file those pages.
Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing a public-legal-education guide site. Stayed thin as a path.

End-to-end test

Who it is for: missing.
Why they would pay: missing.
How FYJ reaches them: missing (a consumer legal-information / self-help-guides / signpost lane is not how FYJ reaches a named buyer).
What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. The AdviceNow / Companies House / Charity Commission pages fill a Competitor mapping cell (how the public is directed to free or affordable legal-help guides). They do not fill a path cell. They do not install the productised-menu bucket. They do not pad compile candidates.

Value-forming

The Competitor mapping line got another official consumer legal-information / how-the-public-is-directed-to-free-or-affordable-legal-help-guides channel next to Legal Choices / Citizens Advice / LawWorks / Law Centres / AdviceUK / RCJ Advice / JUSTICE / NPBC / FRU / Advocate / Support Through Court. Value has not started to form as a FYJ path. A public-legal-education charity with guides and letter tools is not a path. Adjacent Competitor mapping filings still leave who / why / how / next empty. Verdict stayed thin.

Result

No path named yet. Competitor mapping stayed thin as a path. P unchanged.

Confirmation

Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked.
One line: 63e813ea is live (parked).
e834b2f2 compile still 0; blocker still reach. 58cd58c1 Founder View is the story. 06657cd0 pages shareable (unauth 200). f7c2a04e voice walk. c7b2e14a short Evidence. Hermes parked. Slot unchanged. Layer unchanged.

# Market-path research — 1 Sep 2026 00:55 Europe/London Not a P move. No path named. No customer named. Did not re-read Companies House company 16892858. Did not repeat last recon hour: Barclays Eagle Labs / labs.uk.barclays (31 Aug 23:55 Market scenarios). Also did not repeat as primary: RCJ Advice / www.rcjadvice.org.uk (21:55 Competitor mapping); The Entrepreneurs Network / TEN / www.tenentrepreneurs.org (22:55 Companies in the space); JUSTICE / www.justice.org.uk (19:55 Competitor mapping); Centre for Entrepreneurs / CFE / www.centreforentrepreneurs.org (20:55 Companies in the space); Confederation of British Industry / www.cbi.org.uk (17:55 Companies in the space); NatWest Accelerator / www.natwest.com/business/business-services/entrepreneur-accelerator.html (18:55 Market scenarios); British Library BIPC / www.bl.uk/bipc (16:55 Market scenarios); National Pro Bono Centre / www.nationalprobonocentre.org.uk (15:55 Competitor mapping); techUK / www.techuk.org (13:55 Companies in the space); The King's Trust / www.kingstrust.org.uk (12:55 Market scenarios); Free Representation Unit / www.thefru.org.uk (11:55 Competitor mapping); PECR / Privacy and Electronic Communications Regulations (10:55 Risk reduction); Innovate Finance (09:55 Companies in the space); Support Through Court (07:55 Competitor mapping); BVCA / UK Private Capital (06:55 Companies in the space); Advocate (05:55 Competitor mapping); Companies House April–June 2026 monthly Official Statistics (04:55 Market discovery); MentorsMe (03:55 Market scenarios); Equality Act 2010 (02:55 Risk reduction); UKBAA (01:55); AdviceUK (00:55); ScaleUp Institute (23:55 30 Aug); Law Centres Network (22:55 30 Aug); Be the Business (21:55 30 Aug); Enterprise Nation (20:55 30 Aug); LawWorks (19:55 30 Aug); ACAS (18:55 30 Aug); Citizens Advice (17:55 30 Aug); Growth Hub (16:55 30 Aug); Legal Choices (15:55 30 Aug); ICO data protection fee (28 Aug 21:55); Start Up Loans (27 Aug 22:55); Help to Grow (28 Aug 09:55); BCC (30 Aug 11:55); IoD (30 Aug 05:55); FSB (30 Aug 00:55). Explicitly did not re-open RCJ Advice / JUSTICE / TEN / CFE / NatWest Accelerator / BIPC / CBI / techUK / National Pro Bono Centre / King's Trust / FRU / Support Through Court / Advocate / AdviceUK / Law Centres / LawWorks / Citizens Advice / Legal Choices / MentorsMe / ACAS / Growth Hub / Start Up Loans / Help to Grow / Enterprise Nation / Innovate Finance / BVCA / UKBAA / ScaleUp / Be the Business / BCC / IoD / FSB / PECR / Equality Act / CH monthly as primary. Also did not use as primary this hour: Access to Justice Foundation (fallback unused). Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). 08:55/14:55 decision windows are not this hour — this hour does not ask and does not re-log a skip. Overnight for Night of 30–31 Aug already written; Night of 31 Aug–1 Sep still running — did not write a new overnight page this hour. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat AdviceNow users, readers, guide users, letter-tool users, training participants, Affordable Advice clients, donors, volunteers, associates, or “people seeking legal help” as a FYJ customer. Access to Justice Foundation fallback not used — AdviceNow primary cluster lives. Area: Competitor mapping. Verdict: stayed thin as a path. P unchanged. ## Searched Prefer Competitor mapping this hour — AdviceNow (advicenow.org.uk / www.advicenow.org.uk) — official consumer legal-information / how-the-public-is-directed-to-free-or-affordable-legal-help guides (often signposted by National Pro Bono Centre and others). Explicitly unused as primary in recent hours (named unused at 21:55 RCJ Advice and earlier). Distinct from 30 Aug 15:55 Legal Choices (regulator-run consumer portal), 30 Aug 17:55 Citizens Advice (national advice charity that routes to local bureaux), 30 Aug 19:55 LawWorks (solicitor pro bono clinics), 30 Aug 22:55 Law Centres Network (community law centres that give advice), 31 Aug 00:55 AdviceUK (independent-advice membership body), 31 Aug 21:55 RCJ Advice (Citizens Advice and Law Centre that does give legal advice), 31 Aug 19:55 JUSTICE (law-reform, does not advise), 31 Aug 15:55 NPBC (hub that signposts, does not advise), 31 Aug 11:55 FRU (tribunal representation), 31 Aug 05:55 Advocate (barrister pro bono), 31 Aug 07:55 Support Through Court (in-court support, not legal advice). Why this source now: destination $2.5–5bn; first-customer cut parked (63e813ea); live gate still cannot compile path candidates (e834b2f2 compile 0; blocker still REACH — how a first professional hour is found and sold). Last recon hour was Market scenarios Barclays Eagle Labs; Competitor mapping last filed RCJ Advice at 21:55; a still-unused competitor-mapping reach channel — how the public is directed to free or affordable legal-help *guides and self-help tools* rather than to a bureau, a clinic, or a Law Centre — can be read without inventing a buyer. Not a FYJ path. Not P. - Live host: https://www.advicenow.org.uk/ — first hop HTTP 200; follow GET HTTP 200; size 44948; 0 redirects. Printed title: Helping you with life's legal problems | Advicenow. Shell curl returned readable HTML body (Drupal / Webflow theme; not an empty SPA shell); headless Chrome not required this hour. Homepage printed: Our free Mandatory Reconsideration tools help thousands of people challenge unfair benefit decisions; Get help / Training / Research & policy / Get involved / About us / Donate; Helping you with life's legal problems; Quality checked topic pills Benefits / Housing / Family / Employment / Going to court; Get help — Understand your legal rights, and get the knowledge, confidence and skills to solve your problem yourself. We also show you where you might be able to find free or affordable advice; Training courses and workshops; Research Insight and change; Get involved Campaigns and volunteering; We have been equipping people with the knowledge, confidence and skills to solve their legal problems since 2011; 90% of people who used our PIP mandatory reconsideration tool and advice guides succeeded in getting their decision changed; 98% of users of our affordable advice service for family law said they would recommend the service to others; 94% of participants felt more confident supporting (homepage truncated at supporting). Footer printed on this and sibling pages: Formerly known as Law for Life | Built by 89up | © Advicenow 2026 | Charity no. 1143589. - HTTP www http://www.advicenow.org.uk/ — first hop HTTP 301 → https://www.advicenow.org.uk/; follow HTTP 200. - Apex https://advicenow.org.uk/ — first hop HTTP 301 → https://www.advicenow.org.uk/; follow HTTP 200. - HTTP apex http://advicenow.org.uk/ — first hop HTTP 301 → https://advicenow.org.uk/; follow HTTP 200 (2 redirects to https www). - About: https://www.advicenow.org.uk/about-us — GET HTTP 200. Title: About us | Advicenow. Named /about and /about/ first hop HTTP 301 → /about-us. Printed: Advicenow increase access to justice by helping people to deal with life's legal problems; What we do — We equip individuals and communities to deal with life’s legal problems. We do this by providing legal support including information, legal self-help tools, and training to help people use the law. We research what works, and collaborate with others to challenge systemic problems through policy and campaigns work. We used to be known as Law for Life. How we work — We are a UK based not-for-profit organisation and charity. Named /who-we-are · /what-we-do · /about-us/who-we-are · /about-us/what-we-do · /about-us/how-we-work HTTP 404. - New name: https://www.advicenow.org.uk/about-us/new-website-new-name — GET HTTP 200. Printed December 2024: Welcome to our new website; We have also changed our name from Law for Life to Advicenow. After consulting with our users, partners and stakeholders, we have decided to be known as Advicenow across all our work. ‘Advicenow’ is better known, and does not put off the people we want to reach who are turned off by or don’t use the word ‘law’. - About our site: https://www.advicenow.org.uk/about-us/about-our-site — GET HTTP 200. Printed: We are a registered charity (href to Charity Commission charity-details/5020677/charity-overview — that is the Commission *internal* id, not the printed charity number); Privacy policy; Terms & conditions; Cookies; Accessibility; Our address Advicenow 4th Floor 18 St. Cross Street London EC1N 8UN; Please do not write to this address about your particular legal problem as we are unable to reply. - Terms: https://www.advicenow.org.uk/about-us/about-our-site/terms-and-conditions — GET HTTP 200. Title: Terms and conditions | Advicenow. Printed: Advicenow is the trading name for Law for Life: the Foundation for Public Legal Education, a registered charity – Charity no. 1143589. We are also a company limited by guarantee, registered in England & Wales no. 07695486. Our registered office is Advicenow, Law for Life, 4th Floor, 18 St. Cross Street, London. EC1N 8UN. We are an education and information charity. Named root /terms · /terms/ HTTP 404. - Privacy: https://www.advicenow.org.uk/about-us/privacy-policy — GET HTTP 200. Title: Privacy policy | Advicenow. Printed: Updated June 2023; Law for Life, trading as Advicenow, is committed to protecting your privacy, and we are registered with the Information Commissioner’s Office as a data controller. Our registration number is: ZA068382. Contact form emails kept six months unless newsletter; registered office write-to: Advicenow, 4th Floor, 18 St. Cross Street, London. EC1N 8UN. Named /privacy and /privacy/ first hop HTTP 301 → https://www.advicenow.org.uk/get-help/civil-rights/human-rights (follow HTTP 200, title Human rights | Advicenow — a misroute, not the privacy policy). Named /cookie-policy HTTP 404. Named /cookies · /cookies/ first hop HTTP 301 → /about-us/about-our-site/cookies (follow HTTP 200). - Get help: https://www.advicenow.org.uk/get-help — GET HTTP 200. Title: Get help | Advicenow. Topic hubs: Benefits; Family and children; Employment; Housing and homelessness; Going to court or tribunal; Chosen for you Health and social care / Immigration and nationality / Credit, loans and debts / Civil rights. Self-help tools listed: PIP Mandatory Reconsideration Request; DLA Mandatory Reconsideration letter tool; Universal Credit sanction anytime-revision letter tool; Housing repairs letter tool; Grievance letter tool. Named /guides · /library · /find-help · /get-help/guides · /get-help/library · /get-help/self-help-tools · /advice-guides · /self-help · /find-legal-help HTTP 404. Topic pages /get-help/benefits · /get-help/housing-and-homelessness · /get-help/family-and-children · /get-help/employment GET HTTP 200. /get-help/going-court first hop HTTP 429 this hour; retry GET HTTP 200. - Legal advice and helplines: https://www.advicenow.org.uk/get-help/legal-advice-and-helplines — GET HTTP 200. Title: Legal advice and helplines | Advicenow. Last updated December 2025. Printed: Looking for more legal help? Have you had a look at what's available on our site? You may be able to find what you need to answer your question or solve your problem yourself using our information. All legal advice services will be extremely busy and unfortunately cannot help everyone who needs them. For England and Wales only. Signposts (site claims, not re-read this hour as primary): Advicelocal (Rights.net); Citizens Advice; LawWorks clinics (network of over 100 free legal advice clinics); Law Centres; FRU; Advocate; Support Through Court; Resolution on family; Find a lawyer. Named root /legal-advice HTTP 404. - Why you can trust: https://www.advicenow.org.uk/get-help/why-you-can-trust-our-content — GET HTTP 200. Printed: Our information, guides, and self-help tools make sense of complicated legal processes; They are not written by AI because AI gets the law wrong; we review our content at least every two years; Last updated: July 2026; Quality checked. - Affordable advice: https://www.advicenow.org.uk/get-help/family-and-children/divorce-and-separation/our-affordable-advice-service — GET HTTP 200. Title: Our affordable advice service | Advicenow. Printed: teamed up with Resolution to provide a panel of family law solicitors that can help our users at the most important points of their case about child arrangements or money and property on divorce for a reduced, fixed fee; England and Wales; Last updated December 2025; Most appointments are £120. Two appointments, that require lots of extra preparation from the solicitor, are £240. VAT is included. All of the solicitors on our panel are members of Resolution. This is unbundled paid solicitor time, not Advicenow staff giving one-to-one legal advice. Not a FYJ product. - PIP letter tool: https://www.advicenow.org.uk/get-help/benefits/personal-independence-payment-pip/pip-mandatory-reconsideration-letter-tool — GET HTTP 200. - Training: https://www.advicenow.org.uk/training — GET HTTP 200. Printed: Knowledge, confidence, and skills to deal with common legal issues faced by you or those you support; Housing rights for migrant communities: Private renting — This course is now full and registration is closed; Benefits and housing rights for care leavers (National Lottery Reaching Communities); We used to be known as Law for Life; We work with frontline organisations and community groups that do not specialise in law. /training/our-training-and-workshops and /training/training-enquiries GET HTTP 200. - Research and policy: https://www.advicenow.org.uk/research-and-policy — GET HTTP 200. Printed: We research how people make sense of the law and barriers to accessing justice; Most of our services are open to all, but we prioritise groups who face more barriers to justice, including low income households, disabled people, migrants and young people. /research-and-policy/reports and /research-policy/policy-and-influencing GET HTTP 200. Named long report slug /research-and-policy/reports/go-away-and-fill-out-massive-form-local-authority-gatekeeping-homelessness HTTP 404 (live href this hour is /research-policy/reports/go-away-and-fill-out-massive-form-local-authority-gatekeeping-homelessness on homepage). - Get involved: https://www.advicenow.org.uk/get-involved — GET HTTP 200. Printed: Donate / Campaigns / Volunteer / Commission us; As the leading public legal education provider in the UK. Named /get-involved/donate · /get-involved/volunteer · /get-involved/campaigns · /volunteer · /support · /support-us HTTP 404. - Donate: https://www.advicenow.org.uk/donate — GET HTTP 200. /donate/ first hop HTTP 301 → /donate. Printed: Justice is out of reach for too many; Your donation helps us keep providing free, accessible legal help to those who need it most. External Enthuse https://advicenow.enthuse.com/donate first hop HTTP 200; follow HTTP 200. Named /donate-now · /support-us/donate · /about-us/donate HTTP 404. - Contact: https://www.advicenow.org.uk/contact-us — follow GET HTTP 403 this hour (body title Just a moment... Enable JavaScript and cookies to continue — Cloudflare challenge; same with a browser UA). Named /contact · /contact/ HTTP 404. Named /about-us/contact-us HTTP 403. Named /contact-form HTTP 404. Contact form therefore not readable this hour from this box. Privacy page still prints the write-to address and a contact-form claim. About-our-site still prints: do not write about your particular legal problem as we are unable to reply. - Our impact: https://www.advicenow.org.uk/about-us/our-impact — GET HTTP 200. Title: Our impact 2024-2025 | Advicenow. Printed (site claims, not a FYJ census): Digital reach 849,723 unique users / 1,741,595 page views across England and Wales; Who we reached (self-reporting survey) 60% women / 34% disabled / 29% Black or minority ethnic background (+8% vs previous period) / 49% low-income households / 46% not in employment; 15% of survey respondents were helping someone else; 387,906 page views of our benefits help webpages; new website launched December 2024, adopted Advicenow as brand; 27 workshops delivered / 756 participants from 297 organisations / Education initiatives indirectly reached 3,906 people each month; Housing/homelessness information resources 60,822 page views; Employment guides 27,253 page views (up from 5,436); Family law Affordable Advice Service 555 contacts (average 46/month); translate into 100+ languages. Linked PDFs this hour: Impact report 2023-2024.pdf; Trustee report and annual accounts 2024-2025.pdf GET HTTP 200 size 457469; accounts 2023-2024 / 2022-2023 / 2020-2021; Advicenow's theory of change.pdf GET HTTP 200 size 265903. Named /about-us/impact · /annual-report · /annual-accounts · /accounts HTTP 404. Named /about-us/our-funders HTTP 404. - Our people: https://www.advicenow.org.uk/about-us/our-people — GET HTTP 200. Hubs: Staff / Trustees / Associates / Patrons / Volunteers (all HTTP 200). Staff named this hour (9 cards): Dr Lisa Wintersteiger Chief Executive (co-founded Law for Life in 2011); Mary Marvel Deputy Chief Executive; Dragica (Dada) Felja Head of Education and Training; Lucy Ashman Head of Content & Digital; Amy Milner Head of Operations; Dr Wendy Eades Research and Evaluation Officer; Beth Kirkland Head of Legal Information and Pro Bono; Genevieve Ryan Community Education & Content Coordinator; Dr Lauren Cape-Davenhill Head of Migrant Rights Programmes. Trustees named this hour (9 cards): Fiona Edwards, Chair (Chair from 1 June 2024); Zamira Bastarbekova -Treasurer; Rohini Jana; Jennifer Davis; Rhys Taylor; Giles Crown; Alastair Cox; Savita Narain; Chris White. Named /trustees first hop HTTP 301 → /about-us/our-people/trustees. Named /about-us/trustees · /our-team · /team · /about-us/our-team · /governance HTTP 404. Patrons printed: Lord Briggs of Westbourne, Dame Hazel Genn DBE KC, and the Rt Hon Lord Neuberger of Abbotsbury. - Login: https://www.advicenow.org.uk/user/login — GET HTTP 200. Title: Log in | Advicenow. - News: https://www.advicenow.org.uk/about-us/news-and-updates — GET HTTP 200. Named /about-us/news HTTP 404. - Sitemap / robots: https://www.advicenow.org.uk/sitemap.xml GET HTTP 200 (500 loc rows this hour; Drupal-style urlset; /sitemap.xml?page=1 same 500 this hour — not invented into a second page). https://www.advicenow.org.uk/sitemap_index.xml GET HTTP 404. https://www.advicenow.org.uk/robots.txt GET HTTP 200 (Drupal Disallow /admin/ /comment/reply/ /filter/tips /node/add/ /search/ plus /core/ /profiles/). - Named short-path 404s this hour under www.advicenow.org.uk: /who-we-are/ · /what-we-do/ · /guides/ · /library/ · /find-help/ · /support/ · /contact/ · /cookie-policy/ · /annual-report/ · /jobs/ · /help/ · /who-we-help/ · /how-to-get-advice/ · /terms/ · /faq/ · /faqs/ · /volunteer/ · /company/ · /legal-advice/ · /find-a-guide/ · /advice-guides/ · /self-help/ · /how-we-help/ · /our-work/ · /support-us/ · /donate-now/. - Companies House from printed number 07695486 (Terms page + Trustee report and annual accounts 2024-2025.pdf cover): https://find-and-update.company-information.service.gov.uk/company/07695486 — Shell curl nofollow HTTP 200; follow HTTP 200. Printed: LAW FOR LIFE: THE FOUNDATION FOR PUBLIC LEGAL EDUCATION; Company number 07695486; Active; Private Limited Company by guarantee without share capital use of 'Limited' exemption; Incorporated on 6 July 2011; Registered office address 18 St. Cross Street, 4th Floor, London, England, EC1N 8UN; SIC 85590 — Other education not elsewhere classified. Last accounts made up to 31 March 2025; next accounts made up to 31 March 2026 due by 31 December 2026; last confirmation statement 13 July 2026; next statement date 13 July 2027 due by 27 July 2027. Previous names: LAWFORLIFE: THE FOUNDATION FOR PUBLIC LEGAL EDUCATION 14 May 2013 – 03 Jul 2013; THE FOUNDATION FOR PUBLIC LEGAL EDUCATION 06 Jul 2011 – 14 May 2013. Named CH short path https://find-and-update.company-information.service.gov.uk/company/7695486 — HTTP 404. Named /company/0769548 HTTP 404. Did not re-read 16892858. Terms registered office matches CH 18 St. Cross Street 4th Floor EC1N 8UN. Accounts PDF printed: Company limited by guarantee no. 07695486 / registered charity no. 1143589; trading name is now Advicenow, company name remains Law for Life: The Foundation for Public Legal Education; incorporated and commenced trading on 6 July 2011; CEO Lisa Wintersteiger; Chair Fiona Edwards (appointed June 2024); Treasurer on the YE 31 Mar 2025 PDF is Jonathan Spain. Site trustees page prints Zamira Bastarbekova as Treasurer this hour — left unreconciled with the PDF treasurer line, not collapsed. - Charity Commission from printed 1143589: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/1143589 — Shell curl nofollow HTTP 200; follow HTTP 200. Body this hour: Sorry, there was an issue displaying this content. Please visit again later. Direct charity-number slug therefore 200-but-unreadable this hour. About-our-site “registered charity” href uses Commission internal id 5020677: https://register-of-charities.charitycommission.gov.uk/en/charity-search/-/charity-details/5020677 — GET HTTP 200 (readable). Printed: LAW FOR LIFE: THE FOUNDATION FOR PUBLIC LEGAL EDUCATION; Charity number: 1143589; Charity reporting is up to date (on time). YE 31 March 2025 income £581,256 / expenditure £601,641; donations and legacies £89.05k / charitable activities £492.21k; total income includes £153,927 from 1 government grant(s). People printed: 10 Employee(s) / 9 Trustee(s) / 20 Volunteer(s). One employee in £100k to £110k band. No trading subsidiaries; no trustee remuneration. Governance: Standard registration 30 August 2011; Organisation type Charitable company; Other names Advicenow (Working name) / LAW FOR LIFE (Working name) / THE FOUNDATION FOR PUBLIC LEGAL EDUCATION (Previous name); Company number 07695486; Gift aid recognised. Contact: Address Law for Life 4th Floor 18 St. Cross Street London; Phone 07413840876; Email info@advicenow.org.uk; Website www.advicenow.org.uk. 9 named trustee cards on /about-us/our-people/trustees vs Commission 9 trustees — counts match this hour. 9 named staff cards vs Commission 10 employees left unreconciled — not collapsed. Did not invent a FYJ buyer from AdviceNow users, readers, guide users, letter-tool users, training participants, Affordable Advice clients, donors, volunteers, associates, or “people seeking legal help”. Printed 849,723 unique users / 1,741,595 page views / 90% PIP / 98% affordable-advice / 94% training / 555 Affordable Advice contacts left as site claims, not a FYJ census. Access to Justice Foundation was not switched to — AdviceNow primary cluster lives. ## What stands - Live AdviceNow cluster on www.advicenow.org.uk (http 301→https; apex 301→www): homepage / about-us / about-us/new-website-new-name / about-us/about-our-site / about-us/about-our-site/terms-and-conditions / about-us/about-our-site/cookies / about-us/privacy-policy / get-help (+ benefits / housing-and-homelessness / family-and-children / employment / going-court retry 200 / legal-advice-and-helplines / why-you-can-trust-our-content / accessibility-and-language-options / family affordable-advice-service) / training (+ our-training-and-workshops / training-enquiries) / research-and-policy (+ reports / policy-and-influencing) / get-involved / donate / about-us/our-impact / about-us/our-people (+ staff / trustees / associates / patrons / volunteers) / about-us/news-and-updates / user/login (HTTP 200). /contact-us HTTP 403 Cloudflare this hour. Sitemap.xml 500 locs. Footer prints Charity no. 1143589. Terms print company 07695486 + charity 1143589 + 4th Floor 18 St. Cross Street EC1N 8UN. Privacy prints ICO ZA068382. Companies House 07695486 Active limited-by-guarantee from 6 July 2011, office 18 St. Cross Street 4th Floor EC1N 8UN, SIC 85590. Charity Commission (internal id 5020677; printed number 1143589) reporting up to date; YE 31 Mar 2025 income £581,256 / expenditure £601,641; 10 employees / 9 trustees / 20 volunteers printed. Direct /charity-details/1143589 HTTP 200 but unreadable (“issue displaying this content”) this hour. Named /privacy 301-misroutes to Human rights. Does not give one-to-one legal advice on a written query (about-our-site: unable to reply to a particular legal problem). Does publish quality-checked self-help guides and letter tools, train frontline organisations, research, campaign, and signpost to Citizens Advice / LawWorks / Law Centres / FRU / Advocate / Support Through Court / Advicelocal. Affordable Advice is a Resolution family-solicitor panel at printed £120 / £240, VAT included — not Advicenow staff advice. Trading name Advicenow from December 2024; company/charity name remains Law for Life: The Foundation for Public Legal Education. Distinct from Legal Choices (regulator portal), Citizens Advice (local bureaux that advise), LawWorks (clinics), Law Centres (centres that advise), AdviceUK (membership body), RCJ Advice (does give legal advice), JUSTICE (does not advise), NPBC (hub that signposts), FRU (representation), Advocate (barrister pro bono), Support Through Court (support not advice). - Official how-the-public-is-directed-to-free-or-affordable-legal-help-guides fork: a public-legal-education information charity with self-help tools and a signpost page, not a bureau. Not a FYJ market path. ## What does not stand - No page names a FYJ customer, market, offer, or P. - AdviceNow users, readers, guide users, letter-tool users, training participants, Affordable Advice clients, donors, volunteers, associates, and “people seeking legal help” are a charity’s audiences, not a buyer. - A consumer legal-information / how-the-public-is-directed-to-free-or-affordable-legal-help-guides channel is not a FYJ market path. - Naming “FYJ for AdviceNow users / people seeking legal help / startups and SMEs” is inventing a customer — banned. Collision with founder-context.md: do not mint “startups and SMEs” as who; do not put Ironclad/Harvey on the map; productised-menu is a model not a path. - Do not invent a reconciled staff headcount from 9 named cards vs Commission 10 employees. Do not invent a reconciled treasurer from site Zamira Bastarbekova vs YE 2025 PDF Jonathan Spain. Do not invent a live contact form from a 403 Cloudflare challenge. Do not invent a second sitemap page from 500 locs. Do not stitch Legal Choices / Citizens Advice / LawWorks / Law Centres / AdviceUK / RCJ Advice / JUSTICE / NPBC / FRU / Advocate / Support Through Court into this hour as if re-read. - RCJ Advice (21:55), JUSTICE (19:55), NPBC (15:55), FRU (11:55), Support Through Court (07:55), Advocate (05:55), AdviceUK (00:55), Law Centres (22:55 30 Aug), LawWorks (19:55 30 Aug), Citizens Advice (17:55 30 Aug), Legal Choices (15:55 30 Aug) remain prior Competitor mapping filings. This hour does not re-file those pages. - Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing a public-legal-education guide site. Stayed thin as a path. ## End-to-end test - Who it is for: missing. - Why they would pay: missing. - How FYJ reaches them: missing (a consumer legal-information / self-help-guides / signpost lane is not how FYJ reaches a named buyer). - What sits next: missing. No real public fact this hour filled any of the four. Do not invent the rest. The AdviceNow / Companies House / Charity Commission pages fill a Competitor mapping cell (how the public is directed to free or affordable legal-help guides). They do not fill a path cell. They do not install the productised-menu bucket. They do not pad compile candidates. ## Value-forming The Competitor mapping line got another official consumer legal-information / how-the-public-is-directed-to-free-or-affordable-legal-help-guides channel next to Legal Choices / Citizens Advice / LawWorks / Law Centres / AdviceUK / RCJ Advice / JUSTICE / NPBC / FRU / Advocate / Support Through Court. Value has not started to form as a FYJ path. A public-legal-education charity with guides and letter tools is not a path. Adjacent Competitor mapping filings still leave who / why / how / next empty. Verdict stayed thin. ## Result No path named yet. Competitor mapping stayed thin as a path. P unchanged. ## Confirmation Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked. One line: 63e813ea is live (parked). e834b2f2 compile still 0; blocker still reach. 58cd58c1 Founder View is the story. 06657cd0 pages shareable (unauth 200). f7c2a04e voice walk. c7b2e14a short Evidence. Hermes parked. Slot unchanged. Layer unchanged.