Storage · /home/box/agents/fyj-founder-bot/directory/market-path-research-2026-08-31-0055.md

Market-path research — 31 Aug 2026 00:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat last recon hour: ScaleUp Institute / scaleupinstitute.org.uk (23:55 Companies in the space).
Also did not repeat as primary: Law Centres Network / lawcentres.org.uk (22:55 Competitor mapping); Be the Business / bethebusiness.com (21:55 Companies in the space); Enterprise Nation / enterprisenation.com (20:55 Companies in the space); LawWorks / lawworks.org.uk (19:55 Competitor mapping); ACAS / acas.org.uk (18:55 Market scenarios); Citizens Advice / citizensadvice.org.uk (17:55 Competitor mapping); Growth Hub / Business Board Network / growthhubfinder.co.uk (16:55 Market scenarios); Legal Choices / legalchoices.org.uk (15:55 Competitor mapping); GOV.UK apprenticeship levy (13:55); SRA Transparency (12:55); BCC / britishchambers.org.uk (11:55 Companies in the space); IoD / iod.com (05:55 Companies in the space); FSB / fsb.org.uk (00:55 Companies in the space); CIPD; CIPP; ICB; LeO; SLCC; SDT; TPO; FOS; Help to Grow GOV.UK scheme pages; Start Up Loans; Law Society Find a solicitor / ICAEW Find an accountant. Explicitly did not retry STEP.org (HTTP 403). Explicitly did not re-open ScaleUp Institute, Law Centres Network, Be the Business, Enterprise Nation, LawWorks, ACAS, Citizens Advice, Legal Choices, Growth Hub, SRA Transparency, BCC, IoD, FSB, CIPD this hour. Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). 08:55 already skipped at ~10:18; 14:55 already skipped ~15:32 (window until 16:25); this hour is not a re-ask and not a second skip log. Did not write overnight. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat AdviceUK members, advice centres, “people who need free independent advice”, “founders”, or “UK businesses” as a FYJ customer. Did not invent a “FYJ sits on the AdviceUK list” path. Distinct from 22:55 Law Centres Network (community law-centres routing), 19:55 LawWorks (solicitor pro bono / clinics), 17:55 Citizens Advice (independent advice-charity routing), 18:55 ACAS (official employment-advice), and 15:55 Legal Choices (regulator portal). Support Through Court not used because the AdviceUK cluster lives. Equality Act 2010 fallback not used because the primary cluster lives.

Area: Competitor mapping.
Verdict: stayed thin.
P unchanged.

Searched

Prefer Competitor mapping this hour — independent-advice-membership / how-the-public-is-directed-to-free-or-independent-advice routing lane, distinct from 22:55 Law Centres Network (community law-centres routing), 19:55 LawWorks (solicitor pro bono / clinics membership), 17:55 Citizens Advice (independent advice-charity routing), 18:55 ACAS (official employment-advice / workplace-dispute), 16:55 Growth Hub (SME local-advice network), 15:55 Legal Choices (regulator-run consumer portal), and 12:55 SRA Transparency. Source: AdviceUK (adviceuk.org.uk). Why this source now: destination $2.5–5bn; first-customer cut parked (63e813ea); live gate still cannot compile path candidates (e834b2f2 compile 0; blocker still REACH — how the first hour is sold). Last hour was Companies in the space (ScaleUp Institute later-stage scale-up research). 22:55 already filed Law Centres Network. AdviceUK is a distinct competitor-mapping lane (national membership body for independent advice centres; how the public is directed to free/independent advice), readable without inventing a FYJ buyer. It stays thin. Not a FYJ path. Not P. Fallback Support Through Court (supportthroughcourt.org) not used because the AdviceUK cluster lives. Risk-reduction Equality Act 2010 fallback not used.

Named start URL https://www.adviceuk.org.uk/ — HTTP 200. Title: AdviceUK - Supporting advice organisations. Meta: Our support network offers products, services and a voice for independent advice organisations, helping them make a difference to people’s lives. Printed homepage lines: AdviceUK is a membership organisation, supporting the UK’s largest network of independent advice services to improve the lives of people in need of advice; Benefits of membership — Recognition / Discounted advice related products and services / Support and information / Part of a diverse community of independent advice organisations; ADVICE PRO fully-managed secure web-based case management system developed specifically for advice organisations; ADVICE FINDER The only national directory of over 10,000 advice-giving organisations; ADVICE JOBS; INSURANCE Affordable, relevant TDO and PII cover with no initial excess on policies. Footer printed on every live page this hour: Registered Charity No. 299342; Company Limited by Guarantee No. 2023982; VAT No. GB482936411; AdviceUK is authorised and regulated by the Financial Conduct Authority in respect of insurance mediation activities. Nav: About / Membership / Products & services / Training / Policy / News; Become a member | Log in. Did not invent a member / fee / client-headcount the HTML does not print.
http://adviceuk.org.uk/ — HTTP 301 → https://adviceuk.org.uk/ then HTTP 301 → https://www.adviceuk.org.uk/ then 200.
http://www.adviceuk.org.uk/ — HTTP 301 → https://www.adviceuk.org.uk/ then 200.
https://adviceuk.org.uk/ — HTTP 301 → https://www.adviceuk.org.uk/ then 200.
https://www.adviceuk.org.uk/ — HTTP 200.
About: named /about-us /about-advice-uk /who-we-are /what-we-do HTTP 404 (Title: Page not found - AdviceUK — 404 is not a live fact). Live https://www.adviceuk.org.uk/about/ — HTTP 200. Title: About us - AdviceUK. Apex https://www.adviceuk.org.uk/about (no slash) HTTP 301 → /about/. Printed: We are a small charity that makes a big impact. Our purpose is to improve the lives of people in need of advice. We do this by supporting our members, so it is easier for them to help their clients, and by directly influencing policy-makers, decision-makers and funders. OUR VISION a society wherein every individual, regardless of means, is able to access the advice they need in order to exercise their rights and deal with any legal and social welfare problems they may face. OUR MISSION to support advice organisations, by helping them to be efficient, competent and effective, and to campaign for a policy environment that supports advice agencies and people needing advice. Printed impact lines on this HTML: Annually, our work supports our members to advise over 1.7m people on a diverse range of issues including debt, housing, benefits and immigration problems; 700 AdviceUK Members; 1700000 Clients offered free advice by our members; In 2024 we have, among many things: Welcomed 41 new members; Retained 93.5% of our members, with those who left doing so because of closure or funding constraints; Secured and, by the end of March, will have directly delivered £2,294,475 of funding to advice services including our members; In 2024, our members provided free, independent advice to over 2.8 million people. 700 / 1.7m / 2.8 million are all printed; they are different measures on the same page; neither is a FYJ path. Printed three-year strategy (2024-2027). Named /our-impact /impact HTTP 404.
Our team: named /our-team HTTP 301 → /about/our-team/. Live https://www.adviceuk.org.uk/about/our-team/ — HTTP 200. Title: Our Team - AdviceUK. Printed CEO Liz Bayram (Chief Executive; joined April 2023). Printed CEO copy: support AdviceUK’s c800 members as well as other advice organisations. c800 on the CEO bio and 700 on About are both printed; they are different measures on different pages; did not invent a reconciled member headcount. Team names on the page are AdviceUK’s own roll, not a FYJ customer list. Did not invent a staff headcount the page does not print as a total. Named /ceo /staff HTTP 404 (named /staff/ is a 301 collision onto a news row, not a staff page). Named /board HTTP 404.
Our trustees: named /our-trustees HTTP 301 → /about/our-trustees/. Named /trustees/ HTTP 301 → /products-services/insurance/trustees-directors-and-officers-insurance/ (slug collision onto an insurance product page, not the trustee roll). Live https://www.adviceuk.org.uk/about/our-trustees/ — HTTP 200. Title: Our Trustees - AdviceUK. Printed: The Board of Trustees is responsible for the management and administration of AdviceUK; Board meets about six times a year. Printed Chair Baljit Badesha. Printed Vice Chair Jawanza Ipyana. Printed trustee Vicki Greenwood (copy notes Students’ Union advice services among the membership). Trustee names on the page are AdviceUK’s own roll, not a FYJ customer list.
History: named /history HTTP 301 → /about/history/. Live https://www.adviceuk.org.uk/about/history/ — HTTP 200. Title: History - AdviceUK. Printed: formed on the 28 April 1979, as the Federation of Independent Advice Centres (FIAC); about 100 such activists from London and other major cities gathered at the Isaac Newton Primary School in North Kensington; In 1984 membership increased by 80% to over 800 members; By the time we reached the millennium, there were nearly 1,000 members; Membership numbers have decreased but never below c650; These resources help members to provide advice to around two million people a year; 2003 The ‘AdviceUK’ operating name adopted; 2004 company and charity names changed to AdviceUK; 2006 subsidiary VCS Insurance Ltd; 2007 AdvicePro launched; 2011 ACMS Ltd; 2015 UK AdviceFinder on-line directory acquired, redeveloped and re-launched. Named /charity/ HTTP 301 → /timeline/charity-registration/ (timeline page, not a charity-number fact beyond the footer). Named /company /vat /fca HTTP 404.
Partners: named /our-partners HTTP 301 → /about/our-partners/. Live https://www.adviceuk.org.uk/about/our-partners/ — HTTP 200. Title: Our Partners - AdviceUK. Printed partner headings on this HTML: ASA / Advice Services Alliance; Advanced Case Management Solutions Ltd; Wyser; Wiseradviser (Money Advice Trust); Trustfolio (Debt Adviser Support Portal; copy prints over 270 agencies and 800 individual advisers — Trustfolio’s own portal usage, not an AdviceUK member headcount). Affiliates printed: AdviceNI; National Homelessness Advice Service (NHAS). Associate printed: Turn2us. Named partner/affiliate rows are AdviceUK’s own roll, not a FYJ customer list.
Membership / join / fees: Live https://www.adviceuk.org.uk/membership/ — HTTP 200. Title: Membership - AdviceUK. Printed: Join AdviceUK to enhance your impact. Get support, savings, and a stronger voice as part of the UK’s largest network of independent advice providers; Top 3 questions before you apply (independent social welfare advice in England Wales or Scotland; complaints procedure / confidentiality policy / Professional Indemnity Insurance / equality and accountability; aligned with AdviceUK values and operating for social purpose); apply via our portal. Printed 2026 Network and Associates fee structure on this HTML: Base Fee £160 Small charity/CIC with volunteers only / £320 Small/medium charity/CIC with paid staff / £480 Large charity/public body / £639 Commercial organisation; Graduated Fee £0 if advice budget < £100,000 / £1 per £1,000 above that; Volunteer-only orgs don’t pay this fee; annual Jan–Dec, paid pro rata when joining from April; up to 2 months of free membership if joining in Nov–Dec. Live https://www.adviceuk.org.uk/membership/fees/ — HTTP 200. Title: Membership Fees Explained - AdviceUK. Printed the same 2026 table with extra gloss: large charity/CIC includes quangos, housing associations, educational & academic bodies, and large charities with £10m+ annual income; graduated element on advice-activities running costs only; membership year January to December; after 1st April pro rata per quarter. Named /fees HTTP 301 → /membership/fees/. Live https://www.adviceuk.org.uk/join/ — HTTP 200. Title: Join AdviceUK to enhance your impact - AdviceUK. Printed a different base-fee table on this HTML: £153 / £305 / £458 / £609. Live https://www.adviceuk.org.uk/membership/how-to-apply/ — HTTP 200. Title: How to apply - AdviceUK. Printed: Membership starts from as little as £153; There is no separate joining fee; AdviceUK Network Membership Eligibility Criteria (PDF). 2026 £160–£639 (membership + fees pages) and £153–£609 / “starts from as little as £153” (join + how-to-apply) are both printed; they are different tables on different pages; did not invent a reconciled fee. Named /pricing /join-us /become-a-member /membership/criteria /membership/membership-criteria HTTP 404. Named /membership/join HTTP 301 → /join/. Named /how-to-apply HTTP 301 → /membership/how-to-apply/. Named /apply HTTP 301 → /apply-to-become-an-approved-dro-intermediary/ (slug collision onto DRO, not a general join page). Linked PDF https://www.adviceuk.org.uk/wp-content/uploads/2023/09/Network-Membership-Eligibility-Criteria-2024.pdf — HTTP 200 application/pdf (56,671 bytes). Did not invent extra numbers from the PDF beyond what the HTML prints.
Our members / find-a-member / directory: Live https://www.adviceuk.org.uk/membership/our-members/ — HTTP 200. Title: Our Members - AdviceUK. Named /our-members HTTP 301 → /membership/our-members/. Printed: Our members work incredibly hard within their communities to offer free, life-changing support and advice to vulnerable people, usually in desperate need of help with no means to pay for advice; topics Dealing with debts / Welfare benefits / Housing rights / Employment rights / Consumer problems / Immigration and Asylum / Family and children’s rights / Disability rights and others. Featured member stories on this HTML (Mental Health UK / Brixton Advice Centre / Just for Kids Law / Maternity Action / NAVIGATE / Leeds University Student Union Advice / Brooksbank Advice Project Scotland) are AdviceUK’s own examples, not a FYJ customer list. Named /directory /member-directory /find-advice /find-an-adviser /advice-finder /get-advice /get-help /membership/member-directory /membership/scottish-member-directory HTTP 404. Named /find-a-member/ HTTP 301 → https://portal.adviceuk.org.uk/s/searchdirectory?id=a2n4J0000002KtY. Contact HTML also prints a second portal directory id=a2n4J0000002KAQ for Advice Services in Scotland. portal.adviceuk.org.uk TLS fail this hour (unable to get local issuer certificate from this box); portal pages were not opened as live HTML facts. Named HTML member-directory slugs 404. Did not treat AdviceUK members as a FYJ customer.
Contact: named /contact HTTP 301 → /about/contact/. Named /contact-us /about/contact-us HTTP 404. Live https://www.adviceuk.org.uk/about/contact/ — HTTP 200. Title: Contact us - AdviceUK. Printed: PLEASE NOTE : AdviceUK does not give advice to members of the public. We are a membership organisation for advice centres; AdviceUK 83 Victoria Street, London, SW1H 0HW; If you are seeking advice, one of our member organisations may be able to assist you. You can find them within our Member Directories showing Advice Services in England and Wales or Advice Services in Scotland. Mailboxes stay Agent View only; not copied to Founder View. Privacy HTML also prints ICO Registration Reference Z6958702 and the same 83 Victoria St address.
Annual reports: named /annual-report /annual-reports HTTP 301 → /about/annual-reports/. Named /annual-review /annual-review-2025 /publications /reports HTTP 404. Live https://www.adviceuk.org.uk/about/annual-reports/ — HTTP 200. Title: Annual Reports - AdviceUK. Printed: AdviceUK annual reports document our activities over the stated financial years below; 2024-2025 / 2023-2024 / 2022-2023 / 2021-2022 AdviceUK Annual Report and Accounts [pdf]; For historical reports please see the Charity Commission website. Linked PDFs HTTP 200 application/pdf: 2024-2025 (17,509,628 bytes); 2023-2024 (17,861,665 bytes); 2022-2023 (7,943,888 bytes); 2021-22 (6,753,207 bytes). Did not invent extra numbers from the PDFs beyond what the HTML prints.
Products & services / AdviceFinder: Live https://www.adviceuk.org.uk/products-services/ — HTTP 200. Title: Products & services - AdviceUK. Printed: members do receive a discount for these services, we also provide services to non-members in a variety of different sectors including Legal, Higher Education – Law Faculties and Student Unions, Housing, Private sector, Local Government/ Public Sector and Political; AdviceFinder the only national directory of over 10,000 advice-giving organisations / over 10,000+ entries covering Debt / Welfare Benefits / Housing / Legal / Mental Health / Alcohol / Drugs / Domestic Violence. Live https://www.adviceuk.org.uk/products-services/advicefinder/ — HTTP 200. Title: AdviceFinder - AdviceUK. Printed: AdviceFinder is the UK’s only comprehensive database of advice-giving organisations; AdviceFinder Live / AdviceFinder Pro; Over 10,000 services listed; For more information visit www.advicefinder.org.uk. Separate host https://www.advicefinder.org.uk/ HTTP 301 → https://advicefinder.org.uk/ then HTTP 200. Named /advicefinder HTTP 301 → /products-services/advicefinder/. Named /finder /advice-pro HTTP 404. Live https://www.adviceuk.org.uk/products-services/advicepro/ — HTTP 200. Title: AdvicePro - AdviceUK. Live https://www.adviceuk.org.uk/products-services/insurance/ — HTTP 200. Title: Insurance - AdviceUK. Live https://www.adviceuk.org.uk/products-services/advicejobs/ — HTTP 200. Title present. Named /advicepro /insurance /advicejobs HTTP 301 to the products-services slugs. The 10,000+ AdviceFinder listing is a signposting directory of advice-giving organisations, not a FYJ customer list.
Training / policy / news / DRO / Advice Saves: https://www.adviceuk.org.uk/training/ HTTP 200 (Title: Training & Qualifications - AdviceUK). https://www.adviceuk.org.uk/training/adviceuk-qualifications/ and /training/adviceuk-training/ HTTP 200. https://www.adviceuk.org.uk/policy-and-programmes/ /our-policy-work/ /funding/ /campaigns/ HTTP 200. https://www.adviceuk.org.uk/advicesaves/ HTTP 200. https://www.adviceuk.org.uk/apply-to-become-an-approved-dro-intermediary/ HTTP 200. https://www.adviceuk.org.uk/news/ HTTP 200. https://www.adviceuk.org.uk/media-centre/ HTTP 200. News this hour includes Understanding the 2026 Statutory Sick Pay reforms; New neighbourhood mental health centres must embed free and independent advice services; AdviceUK writes to the Prime Minister. News is AdviceUK’s own press, not a FYJ buyer.
Support us / work with us / membership resources / events: named /support-us HTTP 301 → /about/support-us/. Live https://www.adviceuk.org.uk/about/support-us/ — HTTP 200. Named /donate HTTP 404 (donate copy lives on support-us; cheques to 83 Victoria St). Live https://www.adviceuk.org.uk/about/work-with-us/ — HTTP 200. Title: Work with Us - AdviceUK. https://www.adviceuk.org.uk/membership/member-resources/ HTTP 200. https://www.adviceuk.org.uk/membership/events/ HTTP 200. Named /events HTTP 301 → /membership/events/. Named /volunteer /jobs /careers /vacancies /get-involved /for-members /members-area HTTP 404.
Privacy / cookies / terms / complaints: named /privacy HTTP 301 → /privacy-policy/. Live https://www.adviceuk.org.uk/privacy-policy/ — HTTP 200. Title: Privacy Policy - AdviceUK. Printed: AdviceUK is registered (ICO Registration Reference Z6958702) in accordance with and seeks to comply with the UK Data Protection Act 2018/GDPR; registered charity no: 299342, Company Limited by Guarantee, registered in England no 2023982 of AdviceUK, 83 Victoria St, London SW1H 0HW. Mailboxes stay Agent View only. Live https://www.adviceuk.org.uk/terms-and-conditions/ HTTP 200. Title: Terms and conditions - AdviceUK. Live https://www.adviceuk.org.uk/complaints-policy/ HTTP 200. Title: Complaints Policy - AdviceUK. Named /cookies /cookies-policy /cookie-policy /legal /accessibility /accessibility-statement HTTP 404. Named /terms HTTP 301 → /terms-and-conditions/.
Collisions and thin 200s that are not membership facts: named /members/ HTTP 301 → https://www.adviceuk.org.uk/2026/03/18/members-give-us-your-feedback-and-win-500/ then HTTP 200 (Title: Members: Give us your feedback and win £500! - AdviceUK) — slug collision onto a news row, not a members list. named /login/ HTTP 301 → /login-customizer/ then HTTP 302 → https://www.adviceuk.org.uk/. named /governance/ HTTP 301 → /timeline/governance-review/ (timeline, not a live governance page). named /network/ HTTP 200 (Title: Network - AdviceUK) is a thin blog post dated 12 February 2026 by Roshini Thevasagayam, not a membership-network directory. named /our-network HTTP 404.
Other named 404s this hour: /about-us /about-advice-uk /who-we-are /what-we-do /directory /member-directory /find-advice /find-an-adviser /advice-finder /get-advice /get-help /pricing /join-us /become-a-member /publications /reports /contact-us /cookies /our-impact /impact /donate /volunteer /jobs /careers /vacancies /for-members /members-area /our-network /advice-centres /find-a-centre /find-advice-centre /legal /accessibility /membership/criteria /membership/membership-criteria /membership/member-directory /membership/scottish-member-directory /cookies-policy /cookie-policy /accessibility-statement /for-business /small-business /find-a-solicitor /legal-advice /pro-bono /clinics /about/contact-us /portal /advice-pro /finder /get-involved /annual-review /annual-review-2025 /fca /company /vat /board /ceo /sitemap /search. 404 title: Page not found - AdviceUK.

Did not invent a headcount the pages do not print. Soft-404 / 404 pages are not live facts. 301 collisions onto news, insurance, DRO, or timeline slugs are not membership, join, directory, or governance facts. Portal TLS fail is not a live directory fact. Did not treat AdviceUK members, advice centres, “people who need free independent advice”, “founders”, or “UK businesses” as a FYJ customer. Did not invent a “FYJ sits on the AdviceUK list” path. Distinct from 22:55 Law Centres Network (community law-centres routing), 19:55 LawWorks (solicitor pro bono / clinics), 17:55 Citizens Advice (charity advice-routing), 18:55 ACAS (official employment-advice), 16:55 Growth Hub (SME advice network), and 15:55 Legal Choices (regulator portal). Fallback Support Through Court not used as primary. Equality Act 2010 fallback not used. STEP.org remains HTTP 403 and was not retried. ScaleUp Institute / Law Centres Network / Be the Business / Enterprise Nation / LawWorks / ACAS / Citizens Advice / Legal Choices / Growth Hub / SRA Transparency / BCC / IoD / FSB / CIPD / Help to Grow GOV.UK scheme pages were not re-opened as primary.

What stands

Live AdviceUK host www.adviceuk.org.uk (HTTP 200; https apex 301→www; http apex 301→https apex then 301→www; http www 301→https www): membership organisation supporting the UK’s largest network of independent advice services; charity 299342; company limited by guarantee 2023982; VAT GB482936411; FCA authorised and regulated in respect of insurance mediation activities; registered office / contact 83 Victoria Street, London, SW1H 0HW. ICO Z6958702 printed on Privacy. Formed 28 April 1979 as FIAC; AdviceUK operating name 2003; company and charity names 2004. CEO Liz Bayram printed. Chair Baljit Badesha printed. Contact prints AdviceUK does not give advice to members of the public.
Live printed membership / client lines (HTTP 200): About 700 AdviceUK Members / annually over 1.7m people / In 2024 over 2.8 million people; CEO bio c800 members; History never below c650 / around two million people a year. 2024: 41 new members / 93.5% retained / £2,294,475 funding delivered. Those lines are AdviceUK’s own network measures, not a FYJ customer list. Did not invent a reconciled member headcount.
Live 2026 fee table on /membership/ and /membership/fees/ (HTTP 200): base £160 / £320 / £480 / £639 plus graduated £1 per £1,000 of advice budget above £100,000; volunteer-only skip the graduated element; Jan–Dec year; pro rata after 1 April. /join/ and /membership/how-to-apply/ print a different table (£153 / £305 / £458 / £609 and “starts from as little as £153”). Named /pricing HTTP 404. Eligibility-criteria PDF HTTP 200 application/pdf (56,671 bytes).
Live AdviceFinder product (HTTP 200) printed as the only national directory of over 10,000 advice-giving organisations / over 10,000 services listed. Named HTML /directory /member-directory /get-help /membership/member-directory HTTP 404. Named /find-a-member 301→ portal.adviceuk.org.uk (TLS fail this hour). Separate host advicefinder.org.uk HTTP 200.
Independent-advice-membership / how-the-public-is-directed-to-free-or-independent-advice routing lane next to Law Centres Network (community law-centres), LawWorks (solicitor pro bono clinics), Citizens Advice (charity advice-routing), Legal Choices (regulator portal), Growth Hub (SME advice), and ACAS (official employment-advice) — Competitor mapping reach context, not a FYJ path.

What does not stand

No page names a FYJ customer, market, offer, or P.
AdviceUK members, advice centres, “people who need free independent advice”, “founders”, or “UK businesses” are portal / programme / membership audiences, not a buyer.
An independent-advice-membership / find-a-member / AdviceFinder reach channel is not a FYJ market path.
Naming “FYJ for AdviceUK members” or “FYJ sits on the AdviceUK list” is not naming a FYJ customer.
Do not invent a number the live pages do not print. 404 pages are not live content. Named /directory /member-directory /get-help /find-advice /pricing /donate /jobs are HTTP 404. Portal TLS fail is not a live directory listing. 700 / c800 / c650 are different printed measures; do not reconcile them. 2026 fees and the £153 join-page table are both printed; do not reconcile them.
22:55 Law Centres Network remains prior Competitor mapping (community law-centres). 19:55 LawWorks remains prior. 17:55 Citizens Advice remains prior. 15:55 Legal Choices remains prior. 18:55 ACAS remains prior Market scenarios. 23:55 ScaleUp Institute remains prior Companies in the space. This hour does not re-file those pages.
STEP.org remains HTTP 403 and was not retried. ScaleUp Institute / Law Centres Network / Be the Business / Enterprise Nation / LawWorks / ACAS / Growth Hub / Legal Choices / Citizens Advice / SRA Transparency / BCC / IoD / FSB / CIPD / Help to Grow GOV.UK scheme pages were not opened as primary. Support Through Court / Equality Act 2010 were not switched to.
Tide Platform Ltd remains an ACSP identity check, not a FYJ customer.
Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing another advice-routing / membership-body channel. Not a constraint-on-invention of the CA 2006 / HSWA / Bribery kind. Independent-advice-membership / free-advice routing is thin.

End-to-end test

Who it is for: missing.
Why they would pay: missing.
How FYJ reaches them: missing (a public how-people-are-directed-to-independent-advice / membership-body channel is not how FYJ reaches a named buyer).
What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. AdviceUK fills a Competitor mapping cell (independent-advice-membership reach next to Law Centres Network / LawWorks / Citizens Advice / Legal Choices / ACAS). It does not fill a path cell. It does not install the productised-menu bucket. It does not pad compile candidates.

Value-forming

The Competitor mapping line stayed thin. Value has not started to form as a FYJ path. An independent-advice-membership / AdviceFinder / find-a-member reach channel is not who / why / how / next. Verdict stayed thin. Not stronger — not a constraint-on-invention of the CA 2006 / HSWA / Bribery kind.

Result

No path named yet. Competitor mapping stayed thin. P unchanged.

Confirmation

Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked.

# Market-path research — 31 Aug 2026 00:55 Europe/London Not a P move. No path named. No customer named. Did not re-read Companies House company 16892858. Did not repeat last recon hour: ScaleUp Institute / scaleupinstitute.org.uk (23:55 Companies in the space). Also did not repeat as primary: Law Centres Network / lawcentres.org.uk (22:55 Competitor mapping); Be the Business / bethebusiness.com (21:55 Companies in the space); Enterprise Nation / enterprisenation.com (20:55 Companies in the space); LawWorks / lawworks.org.uk (19:55 Competitor mapping); ACAS / acas.org.uk (18:55 Market scenarios); Citizens Advice / citizensadvice.org.uk (17:55 Competitor mapping); Growth Hub / Business Board Network / growthhubfinder.co.uk (16:55 Market scenarios); Legal Choices / legalchoices.org.uk (15:55 Competitor mapping); GOV.UK apprenticeship levy (13:55); SRA Transparency (12:55); BCC / britishchambers.org.uk (11:55 Companies in the space); IoD / iod.com (05:55 Companies in the space); FSB / fsb.org.uk (00:55 Companies in the space); CIPD; CIPP; ICB; LeO; SLCC; SDT; TPO; FOS; Help to Grow GOV.UK scheme pages; Start Up Loans; Law Society Find a solicitor / ICAEW Find an accountant. Explicitly did not retry STEP.org (HTTP 403). Explicitly did not re-open ScaleUp Institute, Law Centres Network, Be the Business, Enterprise Nation, LawWorks, ACAS, Citizens Advice, Legal Choices, Growth Hub, SRA Transparency, BCC, IoD, FSB, CIPD this hour. Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). 08:55 already skipped at ~10:18; 14:55 already skipped ~15:32 (window until 16:25); this hour is not a re-ask and not a second skip log. Did not write overnight. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat AdviceUK members, advice centres, “people who need free independent advice”, “founders”, or “UK businesses” as a FYJ customer. Did not invent a “FYJ sits on the AdviceUK list” path. Distinct from 22:55 Law Centres Network (community law-centres routing), 19:55 LawWorks (solicitor pro bono / clinics), 17:55 Citizens Advice (independent advice-charity routing), 18:55 ACAS (official employment-advice), and 15:55 Legal Choices (regulator portal). Support Through Court not used because the AdviceUK cluster lives. Equality Act 2010 fallback not used because the primary cluster lives. Area: Competitor mapping. Verdict: stayed thin. P unchanged. ## Searched Prefer Competitor mapping this hour — independent-advice-membership / how-the-public-is-directed-to-free-or-independent-advice routing lane, distinct from 22:55 Law Centres Network (community law-centres routing), 19:55 LawWorks (solicitor pro bono / clinics membership), 17:55 Citizens Advice (independent advice-charity routing), 18:55 ACAS (official employment-advice / workplace-dispute), 16:55 Growth Hub (SME local-advice network), 15:55 Legal Choices (regulator-run consumer portal), and 12:55 SRA Transparency. Source: AdviceUK (adviceuk.org.uk). Why this source now: destination $2.5–5bn; first-customer cut parked (63e813ea); live gate still cannot compile path candidates (e834b2f2 compile 0; blocker still REACH — how the first hour is sold). Last hour was Companies in the space (ScaleUp Institute later-stage scale-up research). 22:55 already filed Law Centres Network. AdviceUK is a distinct competitor-mapping lane (national membership body for independent advice centres; how the public is directed to free/independent advice), readable without inventing a FYJ buyer. It stays thin. Not a FYJ path. Not P. Fallback Support Through Court (supportthroughcourt.org) not used because the AdviceUK cluster lives. Risk-reduction Equality Act 2010 fallback not used. - Named start URL https://www.adviceuk.org.uk/ — HTTP 200. Title: AdviceUK - Supporting advice organisations. Meta: Our support network offers products, services and a voice for independent advice organisations, helping them make a difference to people’s lives. Printed homepage lines: AdviceUK is a membership organisation, supporting the UK’s largest network of independent advice services to improve the lives of people in need of advice; Benefits of membership — Recognition / Discounted advice related products and services / Support and information / Part of a diverse community of independent advice organisations; ADVICE PRO fully-managed secure web-based case management system developed specifically for advice organisations; ADVICE FINDER The only national directory of over 10,000 advice-giving organisations; ADVICE JOBS; INSURANCE Affordable, relevant TDO and PII cover with no initial excess on policies. Footer printed on every live page this hour: Registered Charity No. 299342; Company Limited by Guarantee No. 2023982; VAT No. GB482936411; AdviceUK is authorised and regulated by the Financial Conduct Authority in respect of insurance mediation activities. Nav: About / Membership / Products & services / Training / Policy / News; Become a member | Log in. Did not invent a member / fee / client-headcount the HTML does not print. - http://adviceuk.org.uk/ — HTTP 301 → https://adviceuk.org.uk/ then HTTP 301 → https://www.adviceuk.org.uk/ then 200. - http://www.adviceuk.org.uk/ — HTTP 301 → https://www.adviceuk.org.uk/ then 200. - https://adviceuk.org.uk/ — HTTP 301 → https://www.adviceuk.org.uk/ then 200. - https://www.adviceuk.org.uk/ — HTTP 200. - About: named /about-us /about-advice-uk /who-we-are /what-we-do HTTP 404 (Title: Page not found - AdviceUK — 404 is not a live fact). Live https://www.adviceuk.org.uk/about/ — HTTP 200. Title: About us - AdviceUK. Apex https://www.adviceuk.org.uk/about (no slash) HTTP 301 → /about/. Printed: We are a small charity that makes a big impact. Our purpose is to improve the lives of people in need of advice. We do this by supporting our members, so it is easier for them to help their clients, and by directly influencing policy-makers, decision-makers and funders. OUR VISION a society wherein every individual, regardless of means, is able to access the advice they need in order to exercise their rights and deal with any legal and social welfare problems they may face. OUR MISSION to support advice organisations, by helping them to be efficient, competent and effective, and to campaign for a policy environment that supports advice agencies and people needing advice. Printed impact lines on this HTML: Annually, our work supports our members to advise over 1.7m people on a diverse range of issues including debt, housing, benefits and immigration problems; 700 AdviceUK Members; 1700000 Clients offered free advice by our members; In 2024 we have, among many things: Welcomed 41 new members; Retained 93.5% of our members, with those who left doing so because of closure or funding constraints; Secured and, by the end of March, will have directly delivered £2,294,475 of funding to advice services including our members; In 2024, our members provided free, independent advice to over 2.8 million people. 700 / 1.7m / 2.8 million are all printed; they are different measures on the same page; neither is a FYJ path. Printed three-year strategy (2024-2027). Named /our-impact /impact HTTP 404. - Our team: named /our-team HTTP 301 → /about/our-team/. Live https://www.adviceuk.org.uk/about/our-team/ — HTTP 200. Title: Our Team - AdviceUK. Printed CEO Liz Bayram (Chief Executive; joined April 2023). Printed CEO copy: support AdviceUK’s c800 members as well as other advice organisations. c800 on the CEO bio and 700 on About are both printed; they are different measures on different pages; did not invent a reconciled member headcount. Team names on the page are AdviceUK’s own roll, not a FYJ customer list. Did not invent a staff headcount the page does not print as a total. Named /ceo /staff HTTP 404 (named /staff/ is a 301 collision onto a news row, not a staff page). Named /board HTTP 404. - Our trustees: named /our-trustees HTTP 301 → /about/our-trustees/. Named /trustees/ HTTP 301 → /products-services/insurance/trustees-directors-and-officers-insurance/ (slug collision onto an insurance product page, not the trustee roll). Live https://www.adviceuk.org.uk/about/our-trustees/ — HTTP 200. Title: Our Trustees - AdviceUK. Printed: The Board of Trustees is responsible for the management and administration of AdviceUK; Board meets about six times a year. Printed Chair Baljit Badesha. Printed Vice Chair Jawanza Ipyana. Printed trustee Vicki Greenwood (copy notes Students’ Union advice services among the membership). Trustee names on the page are AdviceUK’s own roll, not a FYJ customer list. - History: named /history HTTP 301 → /about/history/. Live https://www.adviceuk.org.uk/about/history/ — HTTP 200. Title: History - AdviceUK. Printed: formed on the 28 April 1979, as the Federation of Independent Advice Centres (FIAC); about 100 such activists from London and other major cities gathered at the Isaac Newton Primary School in North Kensington; In 1984 membership increased by 80% to over 800 members; By the time we reached the millennium, there were nearly 1,000 members; Membership numbers have decreased but never below c650; These resources help members to provide advice to around two million people a year; 2003 The ‘AdviceUK’ operating name adopted; 2004 company and charity names changed to AdviceUK; 2006 subsidiary VCS Insurance Ltd; 2007 AdvicePro launched; 2011 ACMS Ltd; 2015 UK AdviceFinder on-line directory acquired, redeveloped and re-launched. Named /charity/ HTTP 301 → /timeline/charity-registration/ (timeline page, not a charity-number fact beyond the footer). Named /company /vat /fca HTTP 404. - Partners: named /our-partners HTTP 301 → /about/our-partners/. Live https://www.adviceuk.org.uk/about/our-partners/ — HTTP 200. Title: Our Partners - AdviceUK. Printed partner headings on this HTML: ASA / Advice Services Alliance; Advanced Case Management Solutions Ltd; Wyser; Wiseradviser (Money Advice Trust); Trustfolio (Debt Adviser Support Portal; copy prints over 270 agencies and 800 individual advisers — Trustfolio’s own portal usage, not an AdviceUK member headcount). Affiliates printed: AdviceNI; National Homelessness Advice Service (NHAS). Associate printed: Turn2us. Named partner/affiliate rows are AdviceUK’s own roll, not a FYJ customer list. - Membership / join / fees: Live https://www.adviceuk.org.uk/membership/ — HTTP 200. Title: Membership - AdviceUK. Printed: Join AdviceUK to enhance your impact. Get support, savings, and a stronger voice as part of the UK’s largest network of independent advice providers; Top 3 questions before you apply (independent social welfare advice in England Wales or Scotland; complaints procedure / confidentiality policy / Professional Indemnity Insurance / equality and accountability; aligned with AdviceUK values and operating for social purpose); apply via our portal. Printed 2026 Network and Associates fee structure on this HTML: Base Fee £160 Small charity/CIC with volunteers only / £320 Small/medium charity/CIC with paid staff / £480 Large charity/public body / £639 Commercial organisation; Graduated Fee £0 if advice budget < £100,000 / £1 per £1,000 above that; Volunteer-only orgs don’t pay this fee; annual Jan–Dec, paid pro rata when joining from April; up to 2 months of free membership if joining in Nov–Dec. Live https://www.adviceuk.org.uk/membership/fees/ — HTTP 200. Title: Membership Fees Explained - AdviceUK. Printed the same 2026 table with extra gloss: large charity/CIC includes quangos, housing associations, educational & academic bodies, and large charities with £10m+ annual income; graduated element on advice-activities running costs only; membership year January to December; after 1st April pro rata per quarter. Named /fees HTTP 301 → /membership/fees/. Live https://www.adviceuk.org.uk/join/ — HTTP 200. Title: Join AdviceUK to enhance your impact - AdviceUK. Printed a different base-fee table on this HTML: £153 / £305 / £458 / £609. Live https://www.adviceuk.org.uk/membership/how-to-apply/ — HTTP 200. Title: How to apply - AdviceUK. Printed: Membership starts from as little as £153; There is no separate joining fee; AdviceUK Network Membership Eligibility Criteria (PDF). 2026 £160–£639 (membership + fees pages) and £153–£609 / “starts from as little as £153” (join + how-to-apply) are both printed; they are different tables on different pages; did not invent a reconciled fee. Named /pricing /join-us /become-a-member /membership/criteria /membership/membership-criteria HTTP 404. Named /membership/join HTTP 301 → /join/. Named /how-to-apply HTTP 301 → /membership/how-to-apply/. Named /apply HTTP 301 → /apply-to-become-an-approved-dro-intermediary/ (slug collision onto DRO, not a general join page). Linked PDF https://www.adviceuk.org.uk/wp-content/uploads/2023/09/Network-Membership-Eligibility-Criteria-2024.pdf — HTTP 200 application/pdf (56,671 bytes). Did not invent extra numbers from the PDF beyond what the HTML prints. - Our members / find-a-member / directory: Live https://www.adviceuk.org.uk/membership/our-members/ — HTTP 200. Title: Our Members - AdviceUK. Named /our-members HTTP 301 → /membership/our-members/. Printed: Our members work incredibly hard within their communities to offer free, life-changing support and advice to vulnerable people, usually in desperate need of help with no means to pay for advice; topics Dealing with debts / Welfare benefits / Housing rights / Employment rights / Consumer problems / Immigration and Asylum / Family and children’s rights / Disability rights and others. Featured member stories on this HTML (Mental Health UK / Brixton Advice Centre / Just for Kids Law / Maternity Action / NAVIGATE / Leeds University Student Union Advice / Brooksbank Advice Project Scotland) are AdviceUK’s own examples, not a FYJ customer list. Named /directory /member-directory /find-advice /find-an-adviser /advice-finder /get-advice /get-help /membership/member-directory /membership/scottish-member-directory HTTP 404. Named /find-a-member/ HTTP 301 → https://portal.adviceuk.org.uk/s/searchdirectory?id=a2n4J0000002KtY. Contact HTML also prints a second portal directory id=a2n4J0000002KAQ for Advice Services in Scotland. portal.adviceuk.org.uk TLS fail this hour (unable to get local issuer certificate from this box); portal pages were not opened as live HTML facts. Named HTML member-directory slugs 404. Did not treat AdviceUK members as a FYJ customer. - Contact: named /contact HTTP 301 → /about/contact/. Named /contact-us /about/contact-us HTTP 404. Live https://www.adviceuk.org.uk/about/contact/ — HTTP 200. Title: Contact us - AdviceUK. Printed: PLEASE NOTE : AdviceUK does not give advice to members of the public. We are a membership organisation for advice centres; AdviceUK 83 Victoria Street, London, SW1H 0HW; If you are seeking advice, one of our member organisations may be able to assist you. You can find them within our Member Directories showing Advice Services in England and Wales or Advice Services in Scotland. Mailboxes stay Agent View only; not copied to Founder View. Privacy HTML also prints ICO Registration Reference Z6958702 and the same 83 Victoria St address. - Annual reports: named /annual-report /annual-reports HTTP 301 → /about/annual-reports/. Named /annual-review /annual-review-2025 /publications /reports HTTP 404. Live https://www.adviceuk.org.uk/about/annual-reports/ — HTTP 200. Title: Annual Reports - AdviceUK. Printed: AdviceUK annual reports document our activities over the stated financial years below; 2024-2025 / 2023-2024 / 2022-2023 / 2021-2022 AdviceUK Annual Report and Accounts [pdf]; For historical reports please see the Charity Commission website. Linked PDFs HTTP 200 application/pdf: 2024-2025 (17,509,628 bytes); 2023-2024 (17,861,665 bytes); 2022-2023 (7,943,888 bytes); 2021-22 (6,753,207 bytes). Did not invent extra numbers from the PDFs beyond what the HTML prints. - Products & services / AdviceFinder: Live https://www.adviceuk.org.uk/products-services/ — HTTP 200. Title: Products & services - AdviceUK. Printed: members do receive a discount for these services, we also provide services to non-members in a variety of different sectors including Legal, Higher Education – Law Faculties and Student Unions, Housing, Private sector, Local Government/ Public Sector and Political; AdviceFinder the only national directory of over 10,000 advice-giving organisations / over 10,000+ entries covering Debt / Welfare Benefits / Housing / Legal / Mental Health / Alcohol / Drugs / Domestic Violence. Live https://www.adviceuk.org.uk/products-services/advicefinder/ — HTTP 200. Title: AdviceFinder - AdviceUK. Printed: AdviceFinder is the UK’s only comprehensive database of advice-giving organisations; AdviceFinder Live / AdviceFinder Pro; Over 10,000 services listed; For more information visit www.advicefinder.org.uk. Separate host https://www.advicefinder.org.uk/ HTTP 301 → https://advicefinder.org.uk/ then HTTP 200. Named /advicefinder HTTP 301 → /products-services/advicefinder/. Named /finder /advice-pro HTTP 404. Live https://www.adviceuk.org.uk/products-services/advicepro/ — HTTP 200. Title: AdvicePro - AdviceUK. Live https://www.adviceuk.org.uk/products-services/insurance/ — HTTP 200. Title: Insurance - AdviceUK. Live https://www.adviceuk.org.uk/products-services/advicejobs/ — HTTP 200. Title present. Named /advicepro /insurance /advicejobs HTTP 301 to the products-services slugs. The 10,000+ AdviceFinder listing is a signposting directory of advice-giving organisations, not a FYJ customer list. - Training / policy / news / DRO / Advice Saves: https://www.adviceuk.org.uk/training/ HTTP 200 (Title: Training & Qualifications - AdviceUK). https://www.adviceuk.org.uk/training/adviceuk-qualifications/ and /training/adviceuk-training/ HTTP 200. https://www.adviceuk.org.uk/policy-and-programmes/ /our-policy-work/ /funding/ /campaigns/ HTTP 200. https://www.adviceuk.org.uk/advicesaves/ HTTP 200. https://www.adviceuk.org.uk/apply-to-become-an-approved-dro-intermediary/ HTTP 200. https://www.adviceuk.org.uk/news/ HTTP 200. https://www.adviceuk.org.uk/media-centre/ HTTP 200. News this hour includes Understanding the 2026 Statutory Sick Pay reforms; New neighbourhood mental health centres must embed free and independent advice services; AdviceUK writes to the Prime Minister. News is AdviceUK’s own press, not a FYJ buyer. - Support us / work with us / membership resources / events: named /support-us HTTP 301 → /about/support-us/. Live https://www.adviceuk.org.uk/about/support-us/ — HTTP 200. Named /donate HTTP 404 (donate copy lives on support-us; cheques to 83 Victoria St). Live https://www.adviceuk.org.uk/about/work-with-us/ — HTTP 200. Title: Work with Us - AdviceUK. https://www.adviceuk.org.uk/membership/member-resources/ HTTP 200. https://www.adviceuk.org.uk/membership/events/ HTTP 200. Named /events HTTP 301 → /membership/events/. Named /volunteer /jobs /careers /vacancies /get-involved /for-members /members-area HTTP 404. - Privacy / cookies / terms / complaints: named /privacy HTTP 301 → /privacy-policy/. Live https://www.adviceuk.org.uk/privacy-policy/ — HTTP 200. Title: Privacy Policy - AdviceUK. Printed: AdviceUK is registered (ICO Registration Reference Z6958702) in accordance with and seeks to comply with the UK Data Protection Act 2018/GDPR; registered charity no: 299342, Company Limited by Guarantee, registered in England no 2023982 of AdviceUK, 83 Victoria St, London SW1H 0HW. Mailboxes stay Agent View only. Live https://www.adviceuk.org.uk/terms-and-conditions/ HTTP 200. Title: Terms and conditions - AdviceUK. Live https://www.adviceuk.org.uk/complaints-policy/ HTTP 200. Title: Complaints Policy - AdviceUK. Named /cookies /cookies-policy /cookie-policy /legal /accessibility /accessibility-statement HTTP 404. Named /terms HTTP 301 → /terms-and-conditions/. - Collisions and thin 200s that are not membership facts: named /members/ HTTP 301 → https://www.adviceuk.org.uk/2026/03/18/members-give-us-your-feedback-and-win-500/ then HTTP 200 (Title: Members: Give us your feedback and win £500! - AdviceUK) — slug collision onto a news row, not a members list. named /login/ HTTP 301 → /login-customizer/ then HTTP 302 → https://www.adviceuk.org.uk/. named /governance/ HTTP 301 → /timeline/governance-review/ (timeline, not a live governance page). named /network/ HTTP 200 (Title: Network - AdviceUK) is a thin blog post dated 12 February 2026 by Roshini Thevasagayam, not a membership-network directory. named /our-network HTTP 404. - Other named 404s this hour: /about-us /about-advice-uk /who-we-are /what-we-do /directory /member-directory /find-advice /find-an-adviser /advice-finder /get-advice /get-help /pricing /join-us /become-a-member /publications /reports /contact-us /cookies /our-impact /impact /donate /volunteer /jobs /careers /vacancies /for-members /members-area /our-network /advice-centres /find-a-centre /find-advice-centre /legal /accessibility /membership/criteria /membership/membership-criteria /membership/member-directory /membership/scottish-member-directory /cookies-policy /cookie-policy /accessibility-statement /for-business /small-business /find-a-solicitor /legal-advice /pro-bono /clinics /about/contact-us /portal /advice-pro /finder /get-involved /annual-review /annual-review-2025 /fca /company /vat /board /ceo /sitemap /search. 404 title: Page not found - AdviceUK. Did not invent a headcount the pages do not print. Soft-404 / 404 pages are not live facts. 301 collisions onto news, insurance, DRO, or timeline slugs are not membership, join, directory, or governance facts. Portal TLS fail is not a live directory fact. Did not treat AdviceUK members, advice centres, “people who need free independent advice”, “founders”, or “UK businesses” as a FYJ customer. Did not invent a “FYJ sits on the AdviceUK list” path. Distinct from 22:55 Law Centres Network (community law-centres routing), 19:55 LawWorks (solicitor pro bono / clinics), 17:55 Citizens Advice (charity advice-routing), 18:55 ACAS (official employment-advice), 16:55 Growth Hub (SME advice network), and 15:55 Legal Choices (regulator portal). Fallback Support Through Court not used as primary. Equality Act 2010 fallback not used. STEP.org remains HTTP 403 and was not retried. ScaleUp Institute / Law Centres Network / Be the Business / Enterprise Nation / LawWorks / ACAS / Citizens Advice / Legal Choices / Growth Hub / SRA Transparency / BCC / IoD / FSB / CIPD / Help to Grow GOV.UK scheme pages were not re-opened as primary. ## What stands - Live AdviceUK host www.adviceuk.org.uk (HTTP 200; https apex 301→www; http apex 301→https apex then 301→www; http www 301→https www): membership organisation supporting the UK’s largest network of independent advice services; charity 299342; company limited by guarantee 2023982; VAT GB482936411; FCA authorised and regulated in respect of insurance mediation activities; registered office / contact 83 Victoria Street, London, SW1H 0HW. ICO Z6958702 printed on Privacy. Formed 28 April 1979 as FIAC; AdviceUK operating name 2003; company and charity names 2004. CEO Liz Bayram printed. Chair Baljit Badesha printed. Contact prints AdviceUK does not give advice to members of the public. - Live printed membership / client lines (HTTP 200): About 700 AdviceUK Members / annually over 1.7m people / In 2024 over 2.8 million people; CEO bio c800 members; History never below c650 / around two million people a year. 2024: 41 new members / 93.5% retained / £2,294,475 funding delivered. Those lines are AdviceUK’s own network measures, not a FYJ customer list. Did not invent a reconciled member headcount. - Live 2026 fee table on /membership/ and /membership/fees/ (HTTP 200): base £160 / £320 / £480 / £639 plus graduated £1 per £1,000 of advice budget above £100,000; volunteer-only skip the graduated element; Jan–Dec year; pro rata after 1 April. /join/ and /membership/how-to-apply/ print a different table (£153 / £305 / £458 / £609 and “starts from as little as £153”). Named /pricing HTTP 404. Eligibility-criteria PDF HTTP 200 application/pdf (56,671 bytes). - Live AdviceFinder product (HTTP 200) printed as the only national directory of over 10,000 advice-giving organisations / over 10,000 services listed. Named HTML /directory /member-directory /get-help /membership/member-directory HTTP 404. Named /find-a-member 301→ portal.adviceuk.org.uk (TLS fail this hour). Separate host advicefinder.org.uk HTTP 200. - Independent-advice-membership / how-the-public-is-directed-to-free-or-independent-advice routing lane next to Law Centres Network (community law-centres), LawWorks (solicitor pro bono clinics), Citizens Advice (charity advice-routing), Legal Choices (regulator portal), Growth Hub (SME advice), and ACAS (official employment-advice) — Competitor mapping reach context, not a FYJ path. ## What does not stand - No page names a FYJ customer, market, offer, or P. - AdviceUK members, advice centres, “people who need free independent advice”, “founders”, or “UK businesses” are portal / programme / membership audiences, not a buyer. - An independent-advice-membership / find-a-member / AdviceFinder reach channel is not a FYJ market path. - Naming “FYJ for AdviceUK members” or “FYJ sits on the AdviceUK list” is not naming a FYJ customer. - Do not invent a number the live pages do not print. 404 pages are not live content. Named /directory /member-directory /get-help /find-advice /pricing /donate /jobs are HTTP 404. Portal TLS fail is not a live directory listing. 700 / c800 / c650 are different printed measures; do not reconcile them. 2026 fees and the £153 join-page table are both printed; do not reconcile them. - 22:55 Law Centres Network remains prior Competitor mapping (community law-centres). 19:55 LawWorks remains prior. 17:55 Citizens Advice remains prior. 15:55 Legal Choices remains prior. 18:55 ACAS remains prior Market scenarios. 23:55 ScaleUp Institute remains prior Companies in the space. This hour does not re-file those pages. - STEP.org remains HTTP 403 and was not retried. ScaleUp Institute / Law Centres Network / Be the Business / Enterprise Nation / LawWorks / ACAS / Growth Hub / Legal Choices / Citizens Advice / SRA Transparency / BCC / IoD / FSB / CIPD / Help to Grow GOV.UK scheme pages were not opened as primary. Support Through Court / Equality Act 2010 were not switched to. - Tide Platform Ltd remains an ACSP identity check, not a FYJ customer. - Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing another advice-routing / membership-body channel. Not a constraint-on-invention of the CA 2006 / HSWA / Bribery kind. Independent-advice-membership / free-advice routing is thin. ## End-to-end test - Who it is for: missing. - Why they would pay: missing. - How FYJ reaches them: missing (a public how-people-are-directed-to-independent-advice / membership-body channel is not how FYJ reaches a named buyer). - What sits next: missing. No real public fact this hour filled any of the four. Do not invent the rest. AdviceUK fills a Competitor mapping cell (independent-advice-membership reach next to Law Centres Network / LawWorks / Citizens Advice / Legal Choices / ACAS). It does not fill a path cell. It does not install the productised-menu bucket. It does not pad compile candidates. ## Value-forming The Competitor mapping line stayed thin. Value has not started to form as a FYJ path. An independent-advice-membership / AdviceFinder / find-a-member reach channel is not who / why / how / next. Verdict stayed thin. Not stronger — not a constraint-on-invention of the CA 2006 / HSWA / Bribery kind. ## Result No path named yet. Competitor mapping stayed thin. P unchanged. ## Confirmation Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked.