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Market-path research — 30 Aug 2026 15:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat last recon hour: GOV.UK apprenticeship levy / employing-an-apprentice / manage-apprenticeship-funds (13:55 Market scenarios).
Also did not repeat: SRA Transparency Rules / rules.sra.org.uk / consumer choosing/price-advice (12:55); Law Society Find a solicitor / ICAEW Find an accountant directories (26 Aug 22:55); GOV.UK director hub / find legal advice / choose a tax agent class map (27 Aug 00:55); BCC, HSWA, BoE ASBC, TPO (Pensions Ombudsman), IoD, FSB, FOS, CIPD, CIPP, ICB, LeO, SLCC, SDT, redundancy/ERA, CA 2006, ONS BICS, holiday-WTR, Bribery Act, BBB SBFM, PAYE RTI, EL insurance, IPA, SA, FTPF, Faculty of Advocates, CIMA, workplace pensions, right-to-work / IANA 2006, NMW/NLW, SSP/SMP, IR35. Explicitly did not retry STEP.org (HTTP 403). Explicitly did not re-open SRA Transparency, apprenticeship levy, BCC, IoD, FSB this hour. Did not file another statutory employer fork (no gender pay gap, modern slavery, auto-enrolment, levy, right-to-work, SSP, holiday, redundancy). Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). 08:55 already skipped at ~10:18; 14:55 already skipped ~15:32 (window until 16:25); this hour is not a re-ask and not a second skip log. Did not write overnight. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat Legal Choices users, “the public”, or “consumers looking for a solicitor” as a FYJ customer.

Area: Competitor mapping.
Verdict: stayed thin.
P unchanged.

Searched

Prefer Competitor mapping this hour — consumer-facing reach portal for how the public is directed to find legal help, next to SRA Transparency (price publication on the firm’s own site once they already have a website). Source: Legal Choices (legalchoices.org.uk) — official public legal-services information portal run for consumers by the approved / frontline legal regulators of England and Wales. Why this source now: 14:20 compile named the reach blocker (first runnable hour cannot be walked without naming a buyer; offer shape ingested; reach / how the first hour is sold is not); 15:36 said Founder View is the story and the blocker is reach — not another map; standing thin recon as a void is finished. A public how-you-are-directed-to-find-legal-help channel can be read without inventing a FYJ buyer. It stays thin. Not a FYJ path. Not P. Fallback LSB Consumer Panel / SRA introduction-referral-marketing not used because Legal Choices cluster lives.

Homepage: https://www.legalchoices.org.uk/ — HTTP 200 (0 redirects). Title: Legal Choices | Legal Choices. Tagline printed: Free info for your legal choices. Body: Run by the legal services regulators in England and Wales, Legal Choices helps you see what your legal issue is and who can help. Live tiles / links include Types of lawyer (nav), Searching for a regulated legal adviser?, Check a legal adviser, Choose a legal adviser, At home / At work topic pages, law dictionary, For Business / your-small-business. Footer lists frontline regulators (SRA, Bar Standards Board, CILEx Regulation, CLC, ICAEW, IPReg, Faculty Office, CLSB).
http://www.legalchoices.org.uk/ — HTTP 301 → https://www.legalchoices.org.uk/.
About the Legal Choices website: https://www.legalchoices.org.uk/about/about-the-legal-choices-website — HTTP 200. Title: About the Legal Choices website | Legal Choices. Printed: Legal Choices is run by frontline legal regulators; information is independent and just the facts; not trying to sell anything; sets standards for legal professionals in England and Wales; can restrict practice, help replace money lost, close a firm, or stop someone being a legal professional; does not handle Legal Ombudsman complaints; cannot give legal advice or award compensation. Grateful to Legal Services Consumer Panel, Legal Ombudsman, and Legal Choices Advisory Panel (17 organisations listed on page). Covers England and Wales only (Scotland / Northern Ireland separate systems with suggested links). 2025 Mustard Research evaluation commissioned; evaluation focused on six legal areas including redundancy, workplace problems, housing difficulties and debt; report PDF live (below).
Evaluation report PDF: https://www.legalchoices.org.uk/sites/default/files/Legal%20Choices%20evaluation%20report%202025.pdf — HTTP 200.
Check a legal adviser: https://www.legalchoices.org.uk/check-a-legal-adviser — HTTP 200. Title: Check a legal adviser | Legal Choices. Public beta / trial. Search by provider name or regulator reference number; include People / Organisations / People who work at matching organisations. Important: do not rely on this service alone; check with the relevant regulator.
Choose a legal adviser: https://www.legalchoices.org.uk/choose-a-legal-adviser — HTTP 200. Title: Choose a legal adviser | Legal Choices. Public beta / trial. Search by area of service (Crime and safety; Families and personal life; Money, work and business; People's rights; Property and environment; Technology, media and education; Other) and location (miles + location of provider). Scope limited to providers regulated in relation to legal services in England and Wales. Same public-beta caveat.
Going online to find a legal adviser?: https://www.legalchoices.org.uk/about/going-online-to-find-a-legal-adviser — HTTP 200. Title: Going online to find a legal adviser? | Legal Choices. Printed channels a person can use: online customer reviews; comparison or review websites; Google Maps reviews; firms’ own websites; Legal Choices Check / Choose trial tools; or the regulator’s own register.
Registers of legal professionals: https://www.legalchoices.org.uk/about/registers-of-legal-professionals — HTTP 200. Title: Registers of legal professionals | Legal Choices. Key register info trialled via Check / Choose; alternatively links out to SRA, Bar Standards Board, CILEx Regulation, Council for Licensed Conveyancers, ICAEW (probate), Intellectual Property Regulation Board, The Faculty Office (notaries), Costs Lawyer Standards Board.
Contact a legal regulator: https://www.legalchoices.org.uk/about/contact-a-legal-regulator — HTTP 200. Title: Contact a legal regulator | Legal Choices. Printed: Legal Choices is provided by legal regulators. Headings list Bar Standards Board, CILEx Regulation, Council for Licensed Conveyancers, Costs Lawyer Standards Board, The Faculty Office, Institute of Chartered Accountants in England and Wales, Intellectual Property Regulation Board, Solicitors Regulation Authority (with contact paths on each regulator’s own site).
About legal services hub: https://www.legalchoices.org.uk/about — HTTP 200. Title: About legal services | Legal Choices. Looking for a legal adviser / Legal regulation / Contact a legal regulator / Legal costs / Is the price right?
Types of legal advisers: https://www.legalchoices.org.uk/about/types-of-legal-advisers — HTTP 200. Title: Types of legal advisers | Legal Choices. Explains regulated vs other / unregulated advisers; factors when choosing (problem type, costs, access, protections).
Regulated legal advisers: https://www.legalchoices.org.uk/about/types-of-legal-advisers/regulated-legal-advisers — HTTP 200.
In business / your-small-business: https://www.legalchoices.org.uk/your-small-business — HTTP 200. Title: In business | Legal Choices. Consumer-facing small-business legal-issues orientation (licences, permissions, who to talk to) — still a public information portal, not a FYJ buyer list.
At work: https://www.legalchoices.org.uk/at-work — HTTP 200.
Getting in touch: https://www.legalchoices.org.uk/getting-in-touch — HTTP 200.
Legal costs: https://www.legalchoices.org.uk/about/legal-costs — HTTP 200.
Named wrong paths HTTP 404: https://www.legalchoices.org.uk/types-of-lawyer ; https://www.legalchoices.org.uk/searching-for-a-regulated-legal-adviser ; https://www.legalchoices.org.uk/for-business ; https://www.legalchoices.org.uk/for-your-small-business ; https://www.legalchoices.org.uk/your-legal-options ; https://www.legalchoices.org.uk/about/legal-regulation . Named evaluation PDF under /sites/default/files/2025-12/… HTTP 404 (live file is /sites/default/files/Legal%20Choices%20evaluation%20report%202025.pdf).

Did not invent a headcount the pages do not print. Soft-404 / 404 pages are not live facts. Did not treat “Legal Choices users”, “the public”, “consumers looking for a solicitor”, “small business readers”, or “people with a legal issue” as a FYJ customer. Did not invent a “FYJ lists on Legal Choices” or “FYJ sits next to Check a legal adviser” path. Distinct from 12:55 SRA Transparency (firm-site price publication once the firm already has a website), from 26 Aug 22:55 Law Society / ICAEW directories, and from 27 Aug 00:55 GOV.UK find-legal-advice class map. Fallbacks LSB Consumer Panel / SRA introduction-referral-marketing not used.

What stands

Live Legal Choices host www.legalchoices.org.uk (HTTP 200; apex http 301→https): official consumer information portal run by the frontline legal regulators of England and Wales; independent facts; not selling; England and Wales only.
Live Check a legal adviser and Choose a legal adviser public-beta tools (both HTTP 200): name/regulator-ID lookup; service-area + location search across regulated providers.
Live Going online / Registers / Contact a legal regulator / Types of legal advisers / In business / About pages (HTTP 200): how a person is directed to reviews, comparison sites, firm websites, regulator registers, and the trial Check/Choose tools.
Live 2025 Mustard Research evaluation PDF (HTTP 200): site helps knowledge/confidence; six legal areas including redundancy, workplace, housing, debt.
Named wrong paths listed above are HTTP 404.
Official consumer-facing reach / how-the-public-finds-legal-help portal next to SRA Transparency (firm-site price code) and next to Law Society / ICAEW directories — Competitor mapping context, not a FYJ path.

What does not stand

No page names a FYJ customer, market, offer, or P.
“The public”, “consumers”, “Legal Choices users”, or “small business readers” are portal audiences, not a buyer.
A regulator-run find-help portal and public-beta Check/Choose tools are not a FYJ market path.
Naming “FYJ for Legal Choices” or “FYJ sits next to how people find a solicitor” is not naming a FYJ customer.
Do not invent a number the live pages do not print. Soft-404 / 404 pages are not live content.
12:55 SRA Transparency and 26 Aug 22:55 Law Society / ICAEW directories remain prior Competitor mapping filings. This hour does not re-file those pages.
STEP.org remains HTTP 403 and was not retried. Apprenticeship levy / BCC / IoD / FSB / FOS / CIPD / CIPP / ICB / LeO / SLCC / SDT / TPO / right-to-work / gender pay gap / modern slavery were not opened.
Tide Platform Ltd remains an ACSP identity check, not a FYJ customer.
Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing the portal.

End-to-end test

Who it is for: missing.
Why they would pay: missing.
How FYJ reaches them: missing (a public how-consumers-find-lawyers portal is not how FYJ reaches a named buyer).
What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. Legal Choices fills a Competitor mapping cell (consumer-facing reach portal next to SRA Transparency). It does not fill a path cell. It does not install the productised-menu bucket. It does not pad compile candidates.

Value-forming

The Competitor mapping line stayed thin. Value has not started to form as a FYJ path. A regulator-run consumer find-help portal is not who / why / how / next. Verdict stayed thin. Not stronger — not a constraint-on-invention of the CA 2006 / HSWA / Bribery kind.

Result

No path named yet. Competitor mapping stayed thin. P unchanged.

Confirmation

Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked.

# Market-path research — 30 Aug 2026 15:55 Europe/London Not a P move. No path named. No customer named. Did not re-read Companies House company 16892858. Did not repeat last recon hour: GOV.UK apprenticeship levy / employing-an-apprentice / manage-apprenticeship-funds (13:55 Market scenarios). Also did not repeat: SRA Transparency Rules / rules.sra.org.uk / consumer choosing/price-advice (12:55); Law Society Find a solicitor / ICAEW Find an accountant directories (26 Aug 22:55); GOV.UK director hub / find legal advice / choose a tax agent class map (27 Aug 00:55); BCC, HSWA, BoE ASBC, TPO (Pensions Ombudsman), IoD, FSB, FOS, CIPD, CIPP, ICB, LeO, SLCC, SDT, redundancy/ERA, CA 2006, ONS BICS, holiday-WTR, Bribery Act, BBB SBFM, PAYE RTI, EL insurance, IPA, SA, FTPF, Faculty of Advocates, CIMA, workplace pensions, right-to-work / IANA 2006, NMW/NLW, SSP/SMP, IR35. Explicitly did not retry STEP.org (HTTP 403). Explicitly did not re-open SRA Transparency, apprenticeship levy, BCC, IoD, FSB this hour. Did not file another statutory employer fork (no gender pay gap, modern slavery, auto-enrolment, levy, right-to-work, SSP, holiday, redundancy). Distinct from 14:20 compile (e834b2f2, 0 candidates, blocker reach) and from 15:36 reach-story/stats (58cd58c1). 08:55 already skipped at ~10:18; 14:55 already skipped ~15:32 (window until 16:25); this hour is not a re-ask and not a second skip log. Did not write overnight. Did not unpark/install customer cut 63e813ea. Did not write kpis/p-evidence.md. Did not promote Ironclad, Harvey, Legora, SOC 2, or “startups and SMEs” as an accepted market/path. Did not install the 12:48 productised hour-menu as a path. Did not treat Legal Choices users, “the public”, or “consumers looking for a solicitor” as a FYJ customer. Area: Competitor mapping. Verdict: stayed thin. P unchanged. ## Searched Prefer Competitor mapping this hour — consumer-facing reach portal for how the public is directed to find legal help, next to SRA Transparency (price publication on the firm’s own site once they already have a website). Source: Legal Choices (legalchoices.org.uk) — official public legal-services information portal run for consumers by the approved / frontline legal regulators of England and Wales. Why this source now: 14:20 compile named the reach blocker (first runnable hour cannot be walked without naming a buyer; offer shape ingested; reach / how the first hour is sold is not); 15:36 said Founder View is the story and the blocker is reach — not another map; standing thin recon as a void is finished. A public how-you-are-directed-to-find-legal-help channel can be read without inventing a FYJ buyer. It stays thin. Not a FYJ path. Not P. Fallback LSB Consumer Panel / SRA introduction-referral-marketing not used because Legal Choices cluster lives. - Homepage: https://www.legalchoices.org.uk/ — HTTP 200 (0 redirects). Title: Legal Choices | Legal Choices. Tagline printed: Free info for your legal choices. Body: Run by the legal services regulators in England and Wales, Legal Choices helps you see what your legal issue is and who can help. Live tiles / links include Types of lawyer (nav), Searching for a regulated legal adviser?, Check a legal adviser, Choose a legal adviser, At home / At work topic pages, law dictionary, For Business / your-small-business. Footer lists frontline regulators (SRA, Bar Standards Board, CILEx Regulation, CLC, ICAEW, IPReg, Faculty Office, CLSB). - http://www.legalchoices.org.uk/ — HTTP 301 → https://www.legalchoices.org.uk/. - About the Legal Choices website: https://www.legalchoices.org.uk/about/about-the-legal-choices-website — HTTP 200. Title: About the Legal Choices website | Legal Choices. Printed: Legal Choices is run by frontline legal regulators; information is independent and just the facts; not trying to sell anything; sets standards for legal professionals in England and Wales; can restrict practice, help replace money lost, close a firm, or stop someone being a legal professional; does not handle Legal Ombudsman complaints; cannot give legal advice or award compensation. Grateful to Legal Services Consumer Panel, Legal Ombudsman, and Legal Choices Advisory Panel (17 organisations listed on page). Covers England and Wales only (Scotland / Northern Ireland separate systems with suggested links). 2025 Mustard Research evaluation commissioned; evaluation focused on six legal areas including redundancy, workplace problems, housing difficulties and debt; report PDF live (below). - Evaluation report PDF: https://www.legalchoices.org.uk/sites/default/files/Legal%20Choices%20evaluation%20report%202025.pdf — HTTP 200. - Check a legal adviser: https://www.legalchoices.org.uk/check-a-legal-adviser — HTTP 200. Title: Check a legal adviser | Legal Choices. Public beta / trial. Search by provider name or regulator reference number; include People / Organisations / People who work at matching organisations. Important: do not rely on this service alone; check with the relevant regulator. - Choose a legal adviser: https://www.legalchoices.org.uk/choose-a-legal-adviser — HTTP 200. Title: Choose a legal adviser | Legal Choices. Public beta / trial. Search by area of service (Crime and safety; Families and personal life; Money, work and business; People's rights; Property and environment; Technology, media and education; Other) and location (miles + location of provider). Scope limited to providers regulated in relation to legal services in England and Wales. Same public-beta caveat. - Going online to find a legal adviser?: https://www.legalchoices.org.uk/about/going-online-to-find-a-legal-adviser — HTTP 200. Title: Going online to find a legal adviser? | Legal Choices. Printed channels a person can use: online customer reviews; comparison or review websites; Google Maps reviews; firms’ own websites; Legal Choices Check / Choose trial tools; or the regulator’s own register. - Registers of legal professionals: https://www.legalchoices.org.uk/about/registers-of-legal-professionals — HTTP 200. Title: Registers of legal professionals | Legal Choices. Key register info trialled via Check / Choose; alternatively links out to SRA, Bar Standards Board, CILEx Regulation, Council for Licensed Conveyancers, ICAEW (probate), Intellectual Property Regulation Board, The Faculty Office (notaries), Costs Lawyer Standards Board. - Contact a legal regulator: https://www.legalchoices.org.uk/about/contact-a-legal-regulator — HTTP 200. Title: Contact a legal regulator | Legal Choices. Printed: Legal Choices is provided by legal regulators. Headings list Bar Standards Board, CILEx Regulation, Council for Licensed Conveyancers, Costs Lawyer Standards Board, The Faculty Office, Institute of Chartered Accountants in England and Wales, Intellectual Property Regulation Board, Solicitors Regulation Authority (with contact paths on each regulator’s own site). - About legal services hub: https://www.legalchoices.org.uk/about — HTTP 200. Title: About legal services | Legal Choices. Looking for a legal adviser / Legal regulation / Contact a legal regulator / Legal costs / Is the price right? - Types of legal advisers: https://www.legalchoices.org.uk/about/types-of-legal-advisers — HTTP 200. Title: Types of legal advisers | Legal Choices. Explains regulated vs other / unregulated advisers; factors when choosing (problem type, costs, access, protections). - Regulated legal advisers: https://www.legalchoices.org.uk/about/types-of-legal-advisers/regulated-legal-advisers — HTTP 200. - In business / your-small-business: https://www.legalchoices.org.uk/your-small-business — HTTP 200. Title: In business | Legal Choices. Consumer-facing small-business legal-issues orientation (licences, permissions, who to talk to) — still a public information portal, not a FYJ buyer list. - At work: https://www.legalchoices.org.uk/at-work — HTTP 200. - Getting in touch: https://www.legalchoices.org.uk/getting-in-touch — HTTP 200. - Legal costs: https://www.legalchoices.org.uk/about/legal-costs — HTTP 200. - Named wrong paths HTTP 404: https://www.legalchoices.org.uk/types-of-lawyer ; https://www.legalchoices.org.uk/searching-for-a-regulated-legal-adviser ; https://www.legalchoices.org.uk/for-business ; https://www.legalchoices.org.uk/for-your-small-business ; https://www.legalchoices.org.uk/your-legal-options ; https://www.legalchoices.org.uk/about/legal-regulation . Named evaluation PDF under /sites/default/files/2025-12/… HTTP 404 (live file is /sites/default/files/Legal%20Choices%20evaluation%20report%202025.pdf). Did not invent a headcount the pages do not print. Soft-404 / 404 pages are not live facts. Did not treat “Legal Choices users”, “the public”, “consumers looking for a solicitor”, “small business readers”, or “people with a legal issue” as a FYJ customer. Did not invent a “FYJ lists on Legal Choices” or “FYJ sits next to Check a legal adviser” path. Distinct from 12:55 SRA Transparency (firm-site price publication once the firm already has a website), from 26 Aug 22:55 Law Society / ICAEW directories, and from 27 Aug 00:55 GOV.UK find-legal-advice class map. Fallbacks LSB Consumer Panel / SRA introduction-referral-marketing not used. ## What stands - Live Legal Choices host www.legalchoices.org.uk (HTTP 200; apex http 301→https): official consumer information portal run by the frontline legal regulators of England and Wales; independent facts; not selling; England and Wales only. - Live Check a legal adviser and Choose a legal adviser public-beta tools (both HTTP 200): name/regulator-ID lookup; service-area + location search across regulated providers. - Live Going online / Registers / Contact a legal regulator / Types of legal advisers / In business / About pages (HTTP 200): how a person is directed to reviews, comparison sites, firm websites, regulator registers, and the trial Check/Choose tools. - Live 2025 Mustard Research evaluation PDF (HTTP 200): site helps knowledge/confidence; six legal areas including redundancy, workplace, housing, debt. - Named wrong paths listed above are HTTP 404. - Official consumer-facing reach / how-the-public-finds-legal-help portal next to SRA Transparency (firm-site price code) and next to Law Society / ICAEW directories — Competitor mapping context, not a FYJ path. ## What does not stand - No page names a FYJ customer, market, offer, or P. - “The public”, “consumers”, “Legal Choices users”, or “small business readers” are portal audiences, not a buyer. - A regulator-run find-help portal and public-beta Check/Choose tools are not a FYJ market path. - Naming “FYJ for Legal Choices” or “FYJ sits next to how people find a solicitor” is not naming a FYJ customer. - Do not invent a number the live pages do not print. Soft-404 / 404 pages are not live content. - 12:55 SRA Transparency and 26 Aug 22:55 Law Society / ICAEW directories remain prior Competitor mapping filings. This hour does not re-file those pages. - STEP.org remains HTTP 403 and was not retried. Apprenticeship levy / BCC / IoD / FSB / FOS / CIPD / CIPP / ICB / LeO / SLCC / SDT / TPO / right-to-work / gender pay gap / modern slavery were not opened. - Tide Platform Ltd remains an ACSP identity check, not a FYJ customer. - Who / why / how / next all missing. No candidate this hour has even a partial who / why / how. End-to-end stays missing. Productised-menu context from 12:48 does not fill those blanks. Compile stays 0 (e834b2f2); reach blocker not closed by filing the portal. ## End-to-end test - Who it is for: missing. - Why they would pay: missing. - How FYJ reaches them: missing (a public how-consumers-find-lawyers portal is not how FYJ reaches a named buyer). - What sits next: missing. No real public fact this hour filled any of the four. Do not invent the rest. Legal Choices fills a Competitor mapping cell (consumer-facing reach portal next to SRA Transparency). It does not fill a path cell. It does not install the productised-menu bucket. It does not pad compile candidates. ## Value-forming The Competitor mapping line stayed thin. Value has not started to form as a FYJ path. A regulator-run consumer find-help portal is not who / why / how / next. Verdict stayed thin. Not stronger — not a constraint-on-invention of the CA 2006 / HSWA / Bribery kind. ## Result No path named yet. Competitor mapping stayed thin. P unchanged. ## Confirmation Contract UUID 26e4abb6-3b66-4a66-a4f7-d4c065ad9233 is live. Hold = no invention, not no recon. Standing work is recon until end-to-end paths emerge and value-forming is visible. No path named. P unchanged. Customer cut parked.