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Market-path research — 28 Aug 2026 10:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat last recon hour: Help to Grow: Management / British Business Bank Help to Grow guidance / Growth Guarantee Scheme / Chancellor 13 July 2026 expansion news.
Also did not repeat: HMRC Trust Registration Service / Check if you need to register a trust / Register a trust / Trusts and taxes: When you must register a trust; DSIT R&D allocations 2025/2026 / UKRI annual report and accounts 2025 to 2026 / Smart Grants / GOV.UK Apply for innovation funding; ACCA Report on Regulation 2025 / Find an accountant; HMRC Research and Development Tax Credits Statistics September 2025; Faculty Office / Master of the Faculties / Notaries Core Metrics / AML Annual Supervisor’s Report 2025; GOV.UK Accounts and tax returns / Corporation Tax / File confirmation statement; HMRC tax-adviser ASA / MMTAR; GOV.UK Register for VAT / Register as an employer; HMRC EIS and SEIS: 2026; British Business Bank Start Up Loans as the same pages; OPBAS 22 PBSs / over 41,400 supervised as the same pages; CLSB Costs Lawyer home / cost of regulation; DBT BPE 2025; ACRA members list / FAQs; CGIUKI Public Practice / Members Directory; Insolvency Act 1986 s.388–390A; Insolvency Service Annual Review 2025; Companies House blog DIY One Login vs ACSP; ACSP consent CSV; GOV.UK set-up-business / closing-a-limited-company; BSB Diversity at the Bar 2025; ONS Business demography 2024; HMRC TCSP 1,553 as the same pages; IPReg; GOV.UK accounts software; CILEx; LSB £52.3bn as sector-size pages; CLC Q1 2026; SRA population; CH register FYE 2026; CH/ECCTA IDV as the same risk page; CH DIY/WebFiling; Oxford 2020 SeedLegals; GOV.UK setup class map; LSA reserved as the same risk pages; Law Society+ICAEW directories as the same pages; ACSP+MCA companies-in-space (22:22); ONS M/N size; SIC neighbours.

Area: Competitor mapping.
Verdict: stayed thin.
P unchanged.

Searched

Prefer Competitor mapping this hour (last filed 28 Aug 03:55 Faculty Office notaries) after Market scenarios filled at 09:55 with Help to Grow: Management and the Growth Guarantee Scheme. Unused official source: ICAEW as an approved regulator under the Legal Services Act 2007 for probate (and, from 1 October 2025, administration of oaths), with 2025 monitoring and financial results. This is not the 26 Aug 22:55 Law Society / ICAEW consumer directories pass. Not another Market scenarios founder-finance fork (Help to Grow / GGS filled that at 09:55). Not another Risk reduction AML register (TRS filled that at 07:55). Not another Companies in the space directory (ACCA filled that at 05:55).

ICAEW as a probate and oaths regulator: https://www.icaew.com/regulation/probate-services/icaew-as-a-probate-and-oaths-regulator — HTTP 200
ICAEW probate services hub: https://www.icaew.com/regulation/probate-services — HTTP 200
ICAEW 2025 Probate and Oaths Monitoring Results (PDF; created 5 March 2026): https://www.icaew.com/-/media/corporate/files/regulations/probate-and-abs/probate-reports/2025-probate-monitoring-results.ashx — HTTP 200; application/pdf
ICAEW 2025 Probate and Oaths Financial Results (PDF; created 5 March 2026): https://www.icaew.com/-/media/corporate/files/regulations/probate-and-abs/probate-reports/2025-icaew-probate-financial-results.ashx — HTTP 200; application/pdf

Did not treat “ICAEW-accredited probate firms”, “authorised persons within those firms”, or “people who need probate” as a FYJ customer. Did not invent a “FYJ helps you get probate through an ICAEW firm” product. Did not ask for a forbidden-market list. The 26 Aug 22:55 Law Society / ICAEW directories pass was not re-opened as the same pages; this hour is ICAEW as LSB-style approved probate regulator with accredited-firm counts, not a second Find-a-Chartered-Accountant directory.

The 08:55 morning direction window closed at 10:25 with no reply. This hour logged proceeded without new founder input and ran standing recon. It did not re-ask the direction question.

What stands

ICAEW as a probate and oaths regulator (HTTP 200): ICAEW is an approved regulator of the legal services of probate and the administration of oaths. From 1 October 2025, ICAEW-accredited legal services firms are authorised to administer oaths in addition to the probate services they offer.
ICAEW probate services hub (HTTP 200): public hub for becoming accredited, support for accredited firms, a consumer hub, and the regulator page above. Space context. Not opened as a customer list.
Monitoring Results 2025 (HTTP 200 PDF; as at 31/12/2025): 321 firms are accredited and monitored by ICAEW for probate services (2024: 348). Accreditations in the year 21 (2024: 27). Cessations in the year 48 (2024: 36) — restructured 23; accreditation not needed 14; firm ceased/retired 8; cost 3; moved regulator 0. 61 monitoring reviews in 2025. 600+ monitoring reviews since ICAEW became a probate regulator in 2014. Since 1 October 2025 those accredited firms have also been authorised to administer oaths. ICAEW describes itself as an independent regulator with oversight as an approved regulator under the Legal Services Act 2007.
Financial Results 2025 (HTTP 200 PDF; same 321-firm headline as at 31/12/2025): registration statistics 2025 / 2024 / 2023 — licensed firms 195 / 218 / 215; authorised firms 126 / 130 / 125; authorised persons (within above firms) 548 / 575 / 557. 195 + 126 = 321. Staff FTE 5.0 in each of 2025, 2024, 2023. Income and expenditure figures sit on the same sheet; they are regulator-function finance, not who FYJ sells to, and are not filed as a path.
These sit next to earlier Competitor mapping filings (Faculty Office notaries; CLSB Costs Lawyers; BSB barristers; IPReg; CILEx Regulation; CLC; SRA; Law Society / ICAEW directories). This is ICAEW as a probate / oaths approved regulator with accredited-firm and authorised-person counts, not a second consumer directory. Checkable. Not who FYJ is for. Not a path.

What does not stand

A 321-firm ICAEW probate accreditation count, or a 548 authorised-person count, is not a FYJ market path.
Naming “people who need probate”, “ICAEW-accredited firms”, or “accountants who do probate” is not naming a FYJ customer.
This is a different official map from the 26 Aug 22:55 Law Society / ICAEW directories pass. This hour is ICAEW probate / oaths regulator results, not a second Find-a-Chartered-Accountant listing.
Faculty Office notaries (03:55), CLSB Costs Lawyers, BSB, IPReg, CILEx, CLC, and SRA remain prior filings. This hour does not re-file those pages.
Tide Platform Ltd remains an ACSP identity check, not a FYJ customer.
No candidate this hour has even a partial who / why / how. End-to-end stays missing.

End-to-end test

Who it is for: missing.
Why they would pay: missing.
How FYJ reaches them: missing.
What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. The ICAEW probate / oaths monitoring and financial results fill a Competitor mapping cell (approved-regulator headcount next to those solicitor, conveyancer, CILEx, IP, barrister, costs lawyer, and notary maps). They do not fill a path cell.

Value-forming

The Competitor mapping line stayed thin. Value has not started to form as a FYJ path. An accredited-firm count is not a path. Adjacent regulator maps still leave who / why / how / next empty.

Result

No path named yet. Competitor mapping stayed thin. P unchanged.
08:55 direction window skipped (no reply by 10:25). Proceeded without new founder input.

# Market-path research — 28 Aug 2026 10:55 Europe/London Not a P move. No path named. No customer named. Did not re-read Companies House company 16892858. Did not repeat last recon hour: Help to Grow: Management / British Business Bank Help to Grow guidance / Growth Guarantee Scheme / Chancellor 13 July 2026 expansion news. Also did not repeat: HMRC Trust Registration Service / Check if you need to register a trust / Register a trust / Trusts and taxes: When you must register a trust; DSIT R&D allocations 2025/2026 / UKRI annual report and accounts 2025 to 2026 / Smart Grants / GOV.UK Apply for innovation funding; ACCA Report on Regulation 2025 / Find an accountant; HMRC Research and Development Tax Credits Statistics September 2025; Faculty Office / Master of the Faculties / Notaries Core Metrics / AML Annual Supervisor’s Report 2025; GOV.UK Accounts and tax returns / Corporation Tax / File confirmation statement; HMRC tax-adviser ASA / MMTAR; GOV.UK Register for VAT / Register as an employer; HMRC EIS and SEIS: 2026; British Business Bank Start Up Loans as the same pages; OPBAS 22 PBSs / over 41,400 supervised as the same pages; CLSB Costs Lawyer home / cost of regulation; DBT BPE 2025; ACRA members list / FAQs; CGIUKI Public Practice / Members Directory; Insolvency Act 1986 s.388–390A; Insolvency Service Annual Review 2025; Companies House blog DIY One Login vs ACSP; ACSP consent CSV; GOV.UK set-up-business / closing-a-limited-company; BSB Diversity at the Bar 2025; ONS Business demography 2024; HMRC TCSP 1,553 as the same pages; IPReg; GOV.UK accounts software; CILEx; LSB £52.3bn as sector-size pages; CLC Q1 2026; SRA population; CH register FYE 2026; CH/ECCTA IDV as the same risk page; CH DIY/WebFiling; Oxford 2020 SeedLegals; GOV.UK setup class map; LSA reserved as the same risk pages; Law Society+ICAEW directories as the same pages; ACSP+MCA companies-in-space (22:22); ONS M/N size; SIC neighbours. Area: Competitor mapping. Verdict: stayed thin. P unchanged. ## Searched Prefer Competitor mapping this hour (last filed 28 Aug 03:55 Faculty Office notaries) after Market scenarios filled at 09:55 with Help to Grow: Management and the Growth Guarantee Scheme. Unused official source: ICAEW as an approved regulator under the Legal Services Act 2007 for probate (and, from 1 October 2025, administration of oaths), with 2025 monitoring and financial results. This is not the 26 Aug 22:55 Law Society / ICAEW consumer directories pass. Not another Market scenarios founder-finance fork (Help to Grow / GGS filled that at 09:55). Not another Risk reduction AML register (TRS filled that at 07:55). Not another Companies in the space directory (ACCA filled that at 05:55). - ICAEW as a probate and oaths regulator: https://www.icaew.com/regulation/probate-services/icaew-as-a-probate-and-oaths-regulator — HTTP 200 - ICAEW probate services hub: https://www.icaew.com/regulation/probate-services — HTTP 200 - ICAEW 2025 Probate and Oaths Monitoring Results (PDF; created 5 March 2026): https://www.icaew.com/-/media/corporate/files/regulations/probate-and-abs/probate-reports/2025-probate-monitoring-results.ashx — HTTP 200; application/pdf - ICAEW 2025 Probate and Oaths Financial Results (PDF; created 5 March 2026): https://www.icaew.com/-/media/corporate/files/regulations/probate-and-abs/probate-reports/2025-icaew-probate-financial-results.ashx — HTTP 200; application/pdf Did not treat “ICAEW-accredited probate firms”, “authorised persons within those firms”, or “people who need probate” as a FYJ customer. Did not invent a “FYJ helps you get probate through an ICAEW firm” product. Did not ask for a forbidden-market list. The 26 Aug 22:55 Law Society / ICAEW directories pass was not re-opened as the same pages; this hour is ICAEW as LSB-style approved probate regulator with accredited-firm counts, not a second Find-a-Chartered-Accountant directory. The 08:55 morning direction window closed at 10:25 with no reply. This hour logged proceeded without new founder input and ran standing recon. It did not re-ask the direction question. ## What stands - ICAEW as a probate and oaths regulator (HTTP 200): ICAEW is an approved regulator of the legal services of probate and the administration of oaths. From 1 October 2025, ICAEW-accredited legal services firms are authorised to administer oaths in addition to the probate services they offer. - ICAEW probate services hub (HTTP 200): public hub for becoming accredited, support for accredited firms, a consumer hub, and the regulator page above. Space context. Not opened as a customer list. - Monitoring Results 2025 (HTTP 200 PDF; as at 31/12/2025): 321 firms are accredited and monitored by ICAEW for probate services (2024: 348). Accreditations in the year 21 (2024: 27). Cessations in the year 48 (2024: 36) — restructured 23; accreditation not needed 14; firm ceased/retired 8; cost 3; moved regulator 0. 61 monitoring reviews in 2025. 600+ monitoring reviews since ICAEW became a probate regulator in 2014. Since 1 October 2025 those accredited firms have also been authorised to administer oaths. ICAEW describes itself as an independent regulator with oversight as an approved regulator under the Legal Services Act 2007. - Financial Results 2025 (HTTP 200 PDF; same 321-firm headline as at 31/12/2025): registration statistics 2025 / 2024 / 2023 — licensed firms 195 / 218 / 215; authorised firms 126 / 130 / 125; authorised persons (within above firms) 548 / 575 / 557. 195 + 126 = 321. Staff FTE 5.0 in each of 2025, 2024, 2023. Income and expenditure figures sit on the same sheet; they are regulator-function finance, not who FYJ sells to, and are not filed as a path. - These sit next to earlier Competitor mapping filings (Faculty Office notaries; CLSB Costs Lawyers; BSB barristers; IPReg; CILEx Regulation; CLC; SRA; Law Society / ICAEW directories). This is ICAEW as a probate / oaths approved regulator with accredited-firm and authorised-person counts, not a second consumer directory. Checkable. Not who FYJ is for. Not a path. ## What does not stand - A 321-firm ICAEW probate accreditation count, or a 548 authorised-person count, is not a FYJ market path. - Naming “people who need probate”, “ICAEW-accredited firms”, or “accountants who do probate” is not naming a FYJ customer. - This is a different official map from the 26 Aug 22:55 Law Society / ICAEW directories pass. This hour is ICAEW probate / oaths regulator results, not a second Find-a-Chartered-Accountant listing. - Faculty Office notaries (03:55), CLSB Costs Lawyers, BSB, IPReg, CILEx, CLC, and SRA remain prior filings. This hour does not re-file those pages. - Tide Platform Ltd remains an ACSP identity check, not a FYJ customer. - No candidate this hour has even a partial who / why / how. End-to-end stays missing. ## End-to-end test - Who it is for: missing. - Why they would pay: missing. - How FYJ reaches them: missing. - What sits next: missing. No real public fact this hour filled any of the four. Do not invent the rest. The ICAEW probate / oaths monitoring and financial results fill a Competitor mapping cell (approved-regulator headcount next to those solicitor, conveyancer, CILEx, IP, barrister, costs lawyer, and notary maps). They do not fill a path cell. ## Value-forming The Competitor mapping line stayed thin. Value has not started to form as a FYJ path. An accredited-firm count is not a path. Adjacent regulator maps still leave who / why / how / next empty. ## Result No path named yet. Competitor mapping stayed thin. P unchanged. 08:55 direction window skipped (no reply by 10:25). Proceeded without new founder input.