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Market-path research — 27 Aug 2026 16:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat last hour: BSB Diversity at the Bar 2025 (19,093 practitioners inc. pupils / 18,491 practising / 390 chambers).
Also did not repeat: ONS Business demography 2024; HMRC TCSP 1,553; IPReg 3,690/269; GOV.UK accounts software 35/44; CILEx ~17k/7810; LSB £52.3bn State of Legal Services; CLC Q1 2026; SRA population; CH register FYE 2026; CH/ECCTA IDV as risk constraint (03:55); CH DIY/WebFiling (02:55); Oxford 2020 SeedLegals; GOV.UK setup class map (00:55); LSA reserved; Law Society+ICAEW; ACSP+MCA companies-in-space (22:22); ONS M/N size; SIC neighbours.

Area: Market scenarios.
Verdict: stayed thin.
P unchanged.

Searched

One unused public source class: founder-facing lane maps where DIY sits with / between / above paid agents — for identity verification and for closing a company. Preferred Market scenarios this hour (last filed 00:55) after Competitor mapping filled at 15:55. Not another regulator headcount. Not IDV as risk constraint. Not the 22:22 ACSP/MCA companies-in-space pass. Not the 00:55 GOV.UK setup class map as the same pages.

Companies House blog, 11 Dec 2025 — Using a third party provider to verify your identity: https://companieshouse.blog.gov.uk/2025/12/11/using-a-third-party-provider-to-verify-your-identity-with-companies-house/ — HTTP 200
GOV.UK List of Authorised Corporate Service Providers (ACSPs): https://www.gov.uk/government/publications/list-of-authorised-corporate-service-providers-acsps — HTTP 200 (Published 31 Oct 2025; Last updated 27 Aug 2026)
ACSP Consent List CSV (26 Aug 2026 file on that page): https://assets.publishing.service.gov.uk/media/6a9028bbf5b35599aec18ea0/ACSP_Consent_List_26_August_2026.csv — HTTP 200 (188,022 bytes)
GOV.UK Set up a business (sole trader vs limited company comparison): https://www.gov.uk/set-up-business — HTTP 200
GOV.UK Closing a limited company (strike off / MVL / administration / CVL; solicitor or insolvency practitioner): https://www.gov.uk/closing-a-limited-company — HTTP 200
GOV.UK strike off: https://www.gov.uk/strike-off-your-company-from-companies-register — HTTP 200
GOV.UK find an insolvency practitioner: https://www.gov.uk/find-an-insolvency-practitioner — HTTP 200
GOV.UK members’ voluntary liquidation: https://www.gov.uk/liquidate-your-company/members-voluntary-liquidation — HTTP 200

Did not open the BSB Diversity PDF again. Did not treat ACSPs, supervisors, sole traders, or insolvency practitioners as a FYJ customer. Did not ask for a forbidden-market list.

What stands

CH blog (fetched this hour): two ways to complete identity verification — DIY ‘Verify your identity for Companies House’ via GOV.UK One Login, or through an ACSP. ACSPs named on the page as company formation agents, accountants, solicitors, chartered secretaries and governance professionals. ACSPs may charge. “Over 10,000 accountants, solicitors and formation agents have already registered as ACSPs.” Public list “is not a complete list of all ACSPs – it only includes those who have chosen to appear on the public list.” HTTP 200.
GOV.UK ACSP list page (fetched this hour): last updated 27 Aug 2026. Choosing guidance places services to ask about (accounts, filing, identity verification) and remote vs in-person checks. HTTP 200.
Consent CSV dated 26 Aug 2026 (fetched this hour): 2,183 opt-in ACSPs across 20 supervisor names. Top supervisors by count: HMRC 636; ACCA 371; AAT 350; ICAEW 274; IFA 141; CIMA 106; SRA (Law Society of England and Wales) 63; Faculty Office 23. SRA + Law Society of Scotland + BSB + CLC together = 72. Incomplete vs the “over 10,000” registered figure on the blog. HTTP 200.
GOV.UK Set up a business (fetched this hour): sole trader vs limited company comparison table (liability, tax, records, registration). Structure fork with / between. HTTP 200.
GOV.UK Closing a limited company (fetched this hour): solvent fork (strike off or members’ voluntary liquidation); insolvent fork (administration, strike off, creditors’ voluntary liquidation, compulsory liquidation, CVA). Places a solicitor or insolvency practitioner next to DIY strike-off. HTTP 200.

What does not stand

A DIY-vs-ACSP IDV map is not a FYJ market path.
“Over 10,000” ACSPs, or 2,183 on the opt-in list, is not who FYJ sells to, why they would pay, how FYJ reaches them, or what sits next.
Sole trader vs limited, or strike off vs liquidation, is a public class map of existing lanes, not a FYJ offer.
Naming ACSPs, HMRC-supervised agents, solicitors, or insolvency practitioners is not naming a FYJ customer.
This hour does not invent a “we sit between One Login and ACSPs” or “we sit between strike-off and IPs” product.
Tide Platform Ltd remains an ACSP identity check, not a FYJ customer.
No candidate this hour has even a partial who / why / how. End-to-end stays missing.

End-to-end test

Who it is for: missing.
Why they would pay: missing.
How FYJ reaches them: missing.
What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. The IDV / structure / closing lane maps fill a Market scenarios cell as adjacent official forks. They do not fill a path cell.

Value-forming

Market scenarios now has a second dated filing: DIY One Login vs paid ACSP for IDV, sole trader vs limited for structure, and strike-off / liquidation / IP for closing — next to the 00:55 GOV.UK setup class map. Value has not started to form as a FYJ path. A map of existing official forks is not who / why / how / next. Verdict stayed thin.

Result

No path named yet. Market scenarios stayed thin. P unchanged.

# Market-path research — 27 Aug 2026 16:55 Europe/London Not a P move. No path named. No customer named. Did not re-read Companies House company 16892858. Did not repeat last hour: BSB Diversity at the Bar 2025 (19,093 practitioners inc. pupils / 18,491 practising / 390 chambers). Also did not repeat: ONS Business demography 2024; HMRC TCSP 1,553; IPReg 3,690/269; GOV.UK accounts software 35/44; CILEx ~17k/7810; LSB £52.3bn State of Legal Services; CLC Q1 2026; SRA population; CH register FYE 2026; CH/ECCTA IDV as risk constraint (03:55); CH DIY/WebFiling (02:55); Oxford 2020 SeedLegals; GOV.UK setup class map (00:55); LSA reserved; Law Society+ICAEW; ACSP+MCA companies-in-space (22:22); ONS M/N size; SIC neighbours. Area: Market scenarios. Verdict: stayed thin. P unchanged. ## Searched One unused public source class: founder-facing lane maps where DIY sits with / between / above paid agents — for identity verification and for closing a company. Preferred Market scenarios this hour (last filed 00:55) after Competitor mapping filled at 15:55. Not another regulator headcount. Not IDV as risk constraint. Not the 22:22 ACSP/MCA companies-in-space pass. Not the 00:55 GOV.UK setup class map as the same pages. - Companies House blog, 11 Dec 2025 — Using a third party provider to verify your identity: https://companieshouse.blog.gov.uk/2025/12/11/using-a-third-party-provider-to-verify-your-identity-with-companies-house/ — HTTP 200 - GOV.UK List of Authorised Corporate Service Providers (ACSPs): https://www.gov.uk/government/publications/list-of-authorised-corporate-service-providers-acsps — HTTP 200 (Published 31 Oct 2025; Last updated 27 Aug 2026) - ACSP Consent List CSV (26 Aug 2026 file on that page): https://assets.publishing.service.gov.uk/media/6a9028bbf5b35599aec18ea0/ACSP_Consent_List_26_August_2026.csv — HTTP 200 (188,022 bytes) - GOV.UK Set up a business (sole trader vs limited company comparison): https://www.gov.uk/set-up-business — HTTP 200 - GOV.UK Closing a limited company (strike off / MVL / administration / CVL; solicitor or insolvency practitioner): https://www.gov.uk/closing-a-limited-company — HTTP 200 - GOV.UK strike off: https://www.gov.uk/strike-off-your-company-from-companies-register — HTTP 200 - GOV.UK find an insolvency practitioner: https://www.gov.uk/find-an-insolvency-practitioner — HTTP 200 - GOV.UK members’ voluntary liquidation: https://www.gov.uk/liquidate-your-company/members-voluntary-liquidation — HTTP 200 Did not open the BSB Diversity PDF again. Did not treat ACSPs, supervisors, sole traders, or insolvency practitioners as a FYJ customer. Did not ask for a forbidden-market list. ## What stands - CH blog (fetched this hour): two ways to complete identity verification — DIY ‘Verify your identity for Companies House’ via GOV.UK One Login, or through an ACSP. ACSPs named on the page as company formation agents, accountants, solicitors, chartered secretaries and governance professionals. ACSPs may charge. “Over 10,000 accountants, solicitors and formation agents have already registered as ACSPs.” Public list “is not a complete list of all ACSPs – it only includes those who have chosen to appear on the public list.” HTTP 200. - GOV.UK ACSP list page (fetched this hour): last updated 27 Aug 2026. Choosing guidance places services to ask about (accounts, filing, identity verification) and remote vs in-person checks. HTTP 200. - Consent CSV dated 26 Aug 2026 (fetched this hour): 2,183 opt-in ACSPs across 20 supervisor names. Top supervisors by count: HMRC 636; ACCA 371; AAT 350; ICAEW 274; IFA 141; CIMA 106; SRA (Law Society of England and Wales) 63; Faculty Office 23. SRA + Law Society of Scotland + BSB + CLC together = 72. Incomplete vs the “over 10,000” registered figure on the blog. HTTP 200. - GOV.UK Set up a business (fetched this hour): sole trader vs limited company comparison table (liability, tax, records, registration). Structure fork with / between. HTTP 200. - GOV.UK Closing a limited company (fetched this hour): solvent fork (strike off or members’ voluntary liquidation); insolvent fork (administration, strike off, creditors’ voluntary liquidation, compulsory liquidation, CVA). Places a solicitor or insolvency practitioner next to DIY strike-off. HTTP 200. ## What does not stand - A DIY-vs-ACSP IDV map is not a FYJ market path. - “Over 10,000” ACSPs, or 2,183 on the opt-in list, is not who FYJ sells to, why they would pay, how FYJ reaches them, or what sits next. - Sole trader vs limited, or strike off vs liquidation, is a public class map of existing lanes, not a FYJ offer. - Naming ACSPs, HMRC-supervised agents, solicitors, or insolvency practitioners is not naming a FYJ customer. - This hour does not invent a “we sit between One Login and ACSPs” or “we sit between strike-off and IPs” product. - Tide Platform Ltd remains an ACSP identity check, not a FYJ customer. - No candidate this hour has even a partial who / why / how. End-to-end stays missing. ## End-to-end test - Who it is for: missing. - Why they would pay: missing. - How FYJ reaches them: missing. - What sits next: missing. No real public fact this hour filled any of the four. Do not invent the rest. The IDV / structure / closing lane maps fill a Market scenarios cell as adjacent official forks. They do not fill a path cell. ## Value-forming Market scenarios now has a second dated filing: DIY One Login vs paid ACSP for IDV, sole trader vs limited for structure, and strike-off / liquidation / IP for closing — next to the 00:55 GOV.UK setup class map. Value has not started to form as a FYJ path. A map of existing official forks is not who / why / how / next. Verdict stayed thin. ## Result No path named yet. Market scenarios stayed thin. P unchanged.