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Market-path research — 27 Aug 2026 02:55 Europe/London

Not a P move. No path named. No customer named.
Did not re-read Companies House company 16892858.
Did not repeat 01:55 founder/self URLs, 00:55 GOV.UK class-map URLs (director hub / set-up-limited-company / limited-company-formation / running-a-limited-company / find-legal-advice / choose-a-tax-agent), 23:55 LSA/SRA/LSB, 22:55 Law Society/ICAEW, 22:22 ACSP/MCA, 21:55 ONS counts, or 20:55 SIC files.

Area: Companies in the space
Verdict: stayed thin
P unchanged.

Searched

One new official lane that is not the ACSP/MCA class already filed at 22:22: the Companies House self-serve / WebFiling / register-yourself public channel. DIY founder filing sitting next to paid agents. Space context. Not a FYJ product. Not a path.

Register a company online (self-serve incorporation): https://www.gov.uk/register-a-company-online — HTTP 200
Find and update company information (Companies House service): https://find-and-update.company-information.service.gov.uk/ — HTTP 200
Tell Companies House about changes (starts on WebFiling): https://www.gov.uk/file-changes-to-a-company-with-companies-house — HTTP 200
File your confirmation statement (starts on WebFiling): https://www.gov.uk/file-your-confirmation-statement-with-companies-house — HTTP 200
Find software to register or file changes (software filing / presenter account): https://www.gov.uk/company-filing-software — HTTP 200
Get information about a company: https://www.gov.uk/get-information-about-a-company — HTTP 200
Filing your company's confirmation statement (guidance): https://www.gov.uk/guidance/confirmation-statement-guidance — HTTP 200
Filing your accounts and Company Tax Return: https://www.gov.uk/file-your-company-accounts-and-tax-return — HTTP 200
Companies House account sign-in: https://account.companieshouse.gov.uk/signin — HTTP 204

Did not use https://www.gov.uk/set-up-limited-company, https://www.gov.uk/limited-company-formation, or the other 00:55 class-map pages.

What stands

GOV.UK “register a company online” is the official self-serve incorporation channel: register with Companies House for £100 (card), usually within 24 hours, create a company Government Gateway ID, confirm PSCs, and receive a certificate of incorporation. The same page lists other ways to register: by post, using an agent, or using third-party software. That is the DIY lane named next to paid agents and software presenters.
“Find and update company information” (find-and-update.company-information.service.gov.uk) is the public Companies House service for searching the register and self-serve filing features (file accounts, change registered office, view data, order certificates). Sign in / Register is on that surface.
“File changes” and “file your confirmation statement” both start on the Companies House WebFiling service. They need a WebFiling email/password and the company authentication code posted to the registered office. New users register online; CH posts the auth code. Identity verification (GOV.UK One Login personal code) may be required before filing.
“Company filing software” is the official list of third-party products that can incorporate or file changes once the filer has a presenter account and company authentication code. It sits beside WebFiling as another official self-serve / software channel, not as a named FYJ buyer.
Accounts/tax-return guidance still points founders (or their agents) at approved software after the old combined service closed. Confirmation-statement guidance explains what the statement is and how to send it to Companies House.
Companies House account sign-in returned HTTP 204 (no body from this fetch). The sign-in host exists; the page body was empty this hour.

What does not stand

A DIY WebFiling / register-yourself channel is not a FYJ market path.
Naming self-serve incorporation, WebFiling, software presenters, or the find-and-update service is not naming who FYJ is for, why they would pay, how FYJ reaches them, or what sits next.
This hour does not invent a “we sit next to WebFiling” or “we replace formation agents” offer.
ACSP/MCA already filed the paid-agent class; this hour only adds the official DIY channel that sits next to that class. Still not a customer.
No candidate this hour has even a partial who / why / how. End-to-end stays missing.

End-to-end test

Who it is for: missing.
Why they would pay: missing.
How FYJ reaches them: missing.
What sits next: missing.
No real public fact this hour filled any of the four. Do not invent the rest. The DIY official channel fills a Companies in the space cell as space context next to paid agents. It does not fill a path cell.

Value-forming

Companies in the space now has a second filed official lane: self-serve / WebFiling / register-yourself beside the earlier ACSP/MCA agent class. Value has not started to form as a FYJ path. A public filing channel is not a path. Verdict stayed thin.

Result

No path named yet. Companies in the space stayed thin. P unchanged.

# Market-path research — 27 Aug 2026 02:55 Europe/London Not a P move. No path named. No customer named. Did not re-read Companies House company 16892858. Did not repeat 01:55 founder/self URLs, 00:55 GOV.UK class-map URLs (director hub / set-up-limited-company / limited-company-formation / running-a-limited-company / find-legal-advice / choose-a-tax-agent), 23:55 LSA/SRA/LSB, 22:55 Law Society/ICAEW, 22:22 ACSP/MCA, 21:55 ONS counts, or 20:55 SIC files. Area: Companies in the space Verdict: stayed thin P unchanged. ## Searched One new official lane that is not the ACSP/MCA class already filed at 22:22: the Companies House self-serve / WebFiling / register-yourself public channel. DIY founder filing sitting next to paid agents. Space context. Not a FYJ product. Not a path. - Register a company online (self-serve incorporation): https://www.gov.uk/register-a-company-online — HTTP 200 - Find and update company information (Companies House service): https://find-and-update.company-information.service.gov.uk/ — HTTP 200 - Tell Companies House about changes (starts on WebFiling): https://www.gov.uk/file-changes-to-a-company-with-companies-house — HTTP 200 - File your confirmation statement (starts on WebFiling): https://www.gov.uk/file-your-confirmation-statement-with-companies-house — HTTP 200 - Find software to register or file changes (software filing / presenter account): https://www.gov.uk/company-filing-software — HTTP 200 - Get information about a company: https://www.gov.uk/get-information-about-a-company — HTTP 200 - Filing your company's confirmation statement (guidance): https://www.gov.uk/guidance/confirmation-statement-guidance — HTTP 200 - Filing your accounts and Company Tax Return: https://www.gov.uk/file-your-company-accounts-and-tax-return — HTTP 200 - Companies House account sign-in: https://account.companieshouse.gov.uk/signin — HTTP 204 Did not use https://www.gov.uk/set-up-limited-company, https://www.gov.uk/limited-company-formation, or the other 00:55 class-map pages. ## What stands - GOV.UK “register a company online” is the official self-serve incorporation channel: register with Companies House for £100 (card), usually within 24 hours, create a company Government Gateway ID, confirm PSCs, and receive a certificate of incorporation. The same page lists other ways to register: by post, **using an agent**, or **using third-party software**. That is the DIY lane named next to paid agents and software presenters. - “Find and update company information” (find-and-update.company-information.service.gov.uk) is the public Companies House service for searching the register and self-serve filing features (file accounts, change registered office, view data, order certificates). Sign in / Register is on that surface. - “File changes” and “file your confirmation statement” both start on the **Companies House WebFiling service**. They need a WebFiling email/password and the company authentication code posted to the registered office. New users register online; CH posts the auth code. Identity verification (GOV.UK One Login personal code) may be required before filing. - “Company filing software” is the official list of third-party products that can incorporate or file changes once the filer has a **presenter account** and company authentication code. It sits beside WebFiling as another official self-serve / software channel, not as a named FYJ buyer. - Accounts/tax-return guidance still points founders (or their agents) at approved software after the old combined service closed. Confirmation-statement guidance explains what the statement is and how to send it to Companies House. - Companies House account sign-in returned HTTP 204 (no body from this fetch). The sign-in host exists; the page body was empty this hour. ## What does not stand - A DIY WebFiling / register-yourself channel is not a FYJ market path. - Naming self-serve incorporation, WebFiling, software presenters, or the find-and-update service is not naming who FYJ is for, why they would pay, how FYJ reaches them, or what sits next. - This hour does not invent a “we sit next to WebFiling” or “we replace formation agents” offer. - ACSP/MCA already filed the paid-agent class; this hour only adds the official DIY channel that sits next to that class. Still not a customer. - No candidate this hour has even a partial who / why / how. End-to-end stays missing. ## End-to-end test - Who it is for: missing. - Why they would pay: missing. - How FYJ reaches them: missing. - What sits next: missing. No real public fact this hour filled any of the four. Do not invent the rest. The DIY official channel fills a Companies in the space cell as space context next to paid agents. It does not fill a path cell. ## Value-forming Companies in the space now has a second filed official lane: self-serve / WebFiling / register-yourself beside the earlier ACSP/MCA agent class. Value has not started to form as a FYJ path. A public filing channel is not a path. Verdict stayed thin. ## Result No path named yet. Companies in the space stayed thin. P unchanged.